OpenID UX Summit - Lessons Learned from RPX

OpenID in 2010 Relying Party UX Overview and Lessons Learned OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 1

What is OpenID? Authentication & proﬁle import for easily moving around the web OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 2

The OpenID Opportunity Rethink registration and sign-in as it exists today. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 3

Quick Engagement! 1. No new password at every site 2. No re-entering proﬁle everywhere 3. No verify-email dance 4. Lower mental investment! OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 4

Take a step back Don’t just bolt OpenID onto your existing registration system as a password replacement. Treat it equally. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 5

Simplify 1. Simplify Login/Register ﬂow 2. Avoid lengthy registration forms 3. Engage quickly, ask for data as needed OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 6

Users are getting it... but the interface is key. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 7

OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 8

Button Driven Sign-in OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 9

OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 10

blink182.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 11

3rd Party vs Email+Password 60% choose 3rd party on blink182.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 12

tigweb.org example OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 13

Interface is below the fold... !"#$%"& OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 14

tigweb.org - improved registration page !"#$% OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 15

NASCAR Style Favicons can mean other things Share This, Follow, Become a Fan etc. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 16

Best accompanied with a clear message of beneﬁt OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 17

89% chose a 3rd party instead of clicking login/signup OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 18

Combine Login & Register For a single, simple experience. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 19

Single entry point into system OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 20

Return experience is key when offering many choices OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 21

Use immediate mode when you can. Sign-in without redirecting or opening a popup. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 22

Avoid the full browser redirect by using a small popup window OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 23

openid.ui.mode=popup OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 24

Mobile Considerations Don’t use a popup for iPhone and Android browsers. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 25

Mobile + OpenID is great! 1. Typing on a phone is hard 2. No new password at every site 3. No re-entering proﬁle data each site 4. Less mental investment! OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 26

Profile Data Data transport on top of OpenID via AX/Sreg email, first name, last name, country, language, profile pic url, nickname, gender, date of birth, postcode OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 27

Veriﬁed Email Many providers issue an email address that they have already veriﬁed. You don’t have to verify it again. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 28

OAuth Hybrid Piggybacking OAuth on top of OpenID for access to Contacts, Social, and other rich APIs.... OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 29

NASCAR Alternatives brianellin@gmail.com brian@janrain.com bcellin@yahoo.com brianellin@hotmail.com me@brianellin.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 30

Who is your audience? Build an interface and integrate with appropriate providers. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 31

A few years out 1. Only managing passwords at provider sites 2. Using a password at a non provider site will be a foreign concept OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 32

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OpenID UX Summit - Lessons Learned from RPX

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