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Slide 1: 1 www.harvealan.com harve@harvealan.com 952.401.9067
Slide 2: 1 www.harvealan.com 952.401.9067
Slide 3: 1 www.harvealan.com 952.401.9067
Slide 4: 1 www.harvealan.com 952.401.9067
Slide 5: 1 www.harvealan.com 952.401.9067
Slide 6: 1 www.arbitron.com www.harvealan.com 952.401.9067
Slide 7: % CUME 88 89 90 91 92 93 94 95 96 97 FA98 WI9 9 SP 99 SU99 FA99 WI0 0 SP 00 SU00 FA00 WI0 1 SP 01 SU01 FA01 WI0 2 SP 02 SU02 FA02 WI0 3 SP 03 SU03 FA03 -5.1% WI0 4 SP 04 SU04 FA04 Adults 18-24 WI0 5 SP 05 National Cume Trend SU05 FA05 WI0 6 SP 06 SU06 FA06 WI0 7 SP 07 SU07 FA07 952.401.9067 www.harvealan.com Source: www.arbitron.com Adults 18-24
Slide 8: AQH RATING 8 9 10 11 12 13 14 15 16 FA98 17 WI9 9 SP 99 SU99 FA99 WI0 0 SP 00 SU00 FA00 WI0 1 SP 01 SU01 FA01 WI0 2 SP 02 SU02 FA02 WI0 3 SP 03 SU03 FA03 WI0 4 -24.7% SP 04 SU04 FA04 18-24 Adults WI0 5 SP 05 SU05 FA05 WI0 6 National AQH Rating Trend SP 06 SU06 FA06 WI0 7 SP 07 SU07 FA07 952.401.9067 www.harvealan.com Source: www.arbitron.com Adults 18-24 Source: www.arbitron.com
Slide 9: TSL HOURS 13 14 15 16 17 18 19 20 21 22 FA98 WI9 9 SP 99 SU99 FA99 WI0 0 SP 00 SU00 FA00 WI0 1 SP 01 SU01 FA01 WI0 2 SP 02 SU02 FA02 WI0 3 SP 03 SU03 FA03 WI0 4 -21.2% SP 04 1 SU04 FA04 18-24 Adults WI0 5 SP 05 National TSL Trend SU05 FA05 WI0 6 SP 06 SU06 FA06 WI0 7 SP 07 SU07 FA07 952.401.9067 www.harvealan.com Source: www.arbitron.com Adults 18-24
Slide 10: The 101 Trend Year • Cume down 5.1% • Rating down 24.7% • TSL down 21.2% www.harvealan.com 952.401.9067
Slide 11: 1 18-24’s! • Fresh Thinking • Different Thinking • New Formats • Finding and Warming Up New Talent • Build Different Coalitions Than In the Past www.harvealan.com 952.401.9067
Slide 12: 1 www.harvealan.com harve@harvealan.com 952.401.9067



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