Onemm(Part1)
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Onemm(Part1) Presentation Transcript

  • 1. An Overview of The BOSTONS Marketing Group’s Report
  • 2.
    • ABOUT US
    • THE IDEA
    • THE MESSAGE
    • THE ACTIVITIES
    • ONE MINUTE TO LINK
    • ONE MINUTE MOMENT WITH REXONA
    • RESULTS
    • NOTES
    • THANK YOU
  • 3.
    • Vu Thai Dzung
    • LEADER
    “ Knock the t off the can’t”
  • 4.
    • Nguyen Thu Bich Ha
    • EVENT ORGANIZING
    “ Love to love”
  • 5.
    • Pham Thi Lan Anh
    • PR MANAGING
    “ Be good, be bad, be mad, be me”
  • 6.
    • Khuu Dich Dzung
    • COPYWRITING
    “ Every river finally goes to the sea”
  • 7.
    • Nguyen Bao Ngoc
    • COPYWRITING
    “ Dreams and Ideas on go”
  • 8.
    • The Duc Bach
    • IT
    “ No one knows me!!!!!!!!”
  • 9.
    • Mai Van Dich
    • Designing
    “ Silence is gold.”
  • 10. QUICK – DRYING FORMULA ONE MINUTE
  • 11. REXONA SAVES YOU ONE MINUTE EACH DAY . USE IT WISELY!
  • 12.  
  • 13.
    • The Online Activities
  • 14.
    • Vietnam’s 5 hottest Male Bloggers (PAGEVIEWS > 1,000,000)
      • ANDRE:
      • http://360.yahoo.com/profile-mWMDdRQ5eq85xQc59Rh1
      • ROBBEY:
      • http://360.yahoo.com/highlandmanle
      • JOE:
      • http://360.yahoo.com/profile-ZMOTQG87dKNqpNerKypCkL2a
      • KOOLCHENG: (Singer Hien Thuc’s Manager)
      • http://360.yahoo.com/profile-L_CR4Mklb7MNyklOTXBS6w--?cq=1
      • DEMENTOR:
      • http://360.yahoo.com/profile-.VLwFT4pcKMlsBiTkkc-?cq=1
  • 15.
    • Purpose:
      • Drawing Vietnamese Bloggers’ attention to THE BOSTONS’ BLOG ( http://360.yahoo.com/thebostons_rex )
  • 16.
    • Purpose:
      • Sending the message: “Rexona’s Stick Products Saves You One Minute Each Day” to all visitors of THE BOSTONS’BLOG.
      • Giving the customers the opportunities to share with each other about how they spend that one extra minute.
    “ ONE SUPER MINUTE STARTS!”
  • 17.
    • Spamming (BLOG)
    “ Just one minute to become the Millionaire ? Please join the “ONE SUPER MINUTE” Contest to become the VND Millionaire (5/9 – 12/9)” “ The faster you comment, the more chance to get 1,000,0000 VND. For further information, please visit our blog”
  • 18.
    • Spamming (Yahoo Messenger)
    “ Just one minute to become the Millionaire ? Please join the “ONE SUPER MINUTE” Contest to become the VND Millionaire (5/9 – 12/9). Please visit http://360.yahoo.com/thebostons_rex for more information”
  • 19.
    • If you have one more minute each day,
    • what will you do?
  • 20.
    • 50,514 PageViews
    • 7648 Comments for ONE entry “THE ONE SUPER MINUTE” Contest
    • 1 Online Newspaper – TIMNHANHBLOG:
      • http://tinnhanhblog.com/article/Contest/418/
    The winner of the “ONE SUPER MINUTE” CONTEST