Kent State University SLIS, July 18-19, 2008 Using Web 2.0 Principles to Become Librarian 2.0 BLOGS

Instructor: Brian C. Gray Head of Reference Librarian: Engineering, Mathematics, & Statistics Kelvin Smith Library, Case Western Reserve University Work email: bcg8@case.edu Work phone: 216-368-8685 IM: AIM - kslbcg8 ICQ - 499284601 Google Chat - kslbcg8@gmail.com MSN - bcg8@case.edu Yahoo - kslbcg8

Head of Reference

Librarian: Engineering, Mathematics, & Statistics

Kelvin Smith Library, Case Western Reserve University

Work email: bcg8@case.edu

Work phone: 216-368-8685

IM: AIM - kslbcg8

ICQ - 499284601

Google Chat - kslbcg8@gmail.com

MSN - bcg8@case.edu

Yahoo - kslbcg8

Getting to Know Blogs What is a blog? Types of blogs Blog software Creating blogs Personal vs organizational Locating blogs Lets play

What is a blog?

Types of blogs

Blog software

Creating blogs

Personal vs organizational

Locating blogs

Lets play

What is a blog? (Common Traits) Website Dated entries Archives RSS feed offered Entries with links to other items Often may require little or no web programming experience Application driven Categories, tagging, or keywords

Website

Dated entries

Archives

RSS feed offered

Entries with links to other items

Often may require little or no web programming experience

Application driven

Categories, tagging, or keywords

BLOGS Today’s “publishing platform” Allows patron ownership in their web experience with the organization Continue conversations after events Allows more staff to participate in the external voice of the library Share more, build participation

Today’s “publishing platform”

Allows patron ownership in their web experience with the organization

Continue conversations after events

Allows more staff to participate in the external voice of the library

Share more, build participation

Blog Considerations Purpose – Announcements and/or discussion? Open or no commenting? Moderation? Tracking/pinging Spam prevention Single or multiple authors How often are entries added? Legal considerations (non-profit status, advertising, organizational policies, etc.)

Purpose – Announcements and/or discussion?

Open or no commenting?

Moderation?

Tracking/pinging

Spam prevention

Single or multiple authors

How often are entries added?

Legal considerations (non-profit status, advertising, organizational policies, etc.)

Workplace E-Mail, Instant Messaging, & Blogs 8% of organizations have business blogs 55% of business blogs are public Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs American Management Association – 2006 Survey

8% of organizations have business blogs

55% of business blogs are public

Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries

Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs

http://technorati.com/weblog/2007/04/328.html

http://technorati.com/weblog/2007/04/328.html

Spam Blogs (Splogs) Technorati has been tracking between 3,000 - 7,000 new splogs created each day Significant spike in splog creation during early December, when 11,000 splogs created each day http://technorati.com/weblog/2007/04/328.html

Technorati has been tracking between 3,000 - 7,000 new splogs created each day

Significant spike in splog creation during early December, when 11,000 splogs created each day

http://technorati.com/weblog/2007/04/328.html

http://technorati.com/weblog/2007/04/328.html

http://technorati.com/weblog/2007/04/328.html

http://technorati.com/weblog/2007/04/328.html

ALA Library 2.0 Bootcamp Helene Blowers Linda S. Bostrom Brian C. Gray Lorraine H. Olley (June 2006)

My Blog Authoring Tips Offer a RSS feed Write on a regular pattern so people do not feel the blog has died Use spell checker Tagging/Keywords/Categories Cite information Use spell checker If you allow comments, participate in the discussions Linking and discussing on other’s blog can drive traffic to your own

Offer a RSS feed

Write on a regular pattern so people do not feel the blog has died

Use spell checker

Tagging/Keywords/Categories

Cite information

Use spell checker

If you allow comments, participate in the discussions

Linking and discussing on other’s blog can drive traffic to your own

More Blog Tips & Comments Be original and write it your own style Length of posts can vary Provide some information for your readers, such as an “about me” page or other context Simple layouts can be powerful Look at other’s blogs for examples Extras occasionally break up the text – pictures, lists, etc. Give your readers a challenge or question to consider

Be original and write it your own style

Length of posts can vary

Provide some information for your readers, such as an “about me” page or other context

Simple layouts can be powerful

Look at other’s blogs for examples

Extras occasionally break up the text – pictures, lists, etc.

Give your readers a challenge or question to consider

Library Blogs in Action See examples at: http://www.squidoo.com/library2point0/

See examples at:

http://www.squidoo.com/library2point0/

EXTRA SLIDES Following slides exist in case the internet connection is not working during class.

Following slides exist in case the internet connection is not working during class.

http://blogs.ala.org

ALA LAMA’s New Blog

Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

Casey Bisson

WPopac: An OPAC 2.0 Testbed

WordPress based, so already have access to more programmers than the ILS vendors combined

Patrons Blogging About Libraries

Blogger is FREE