Rfid Pitch


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Rfid Pitch

  1. 1. RFID CIO Peergroup Breakfast Roundtable June 8, 2006
  2. 2. Introduction <ul><li>50 year old technology </li></ul><ul><li>Miniaturization, cost reduction, antenna </li></ul><ul><li>Drive for more data, i.e. state, serialization </li></ul><ul><li>Growth – 40% /yr </li></ul><ul><ul><li>$500M – 2005 </li></ul></ul><ul><ul><li>$750M – 2006 </li></ul></ul><ul><ul><li>$3.0B - 2010* </li></ul></ul><ul><ul><li>*Gartner </li></ul></ul>
  3. 3. What’s New <ul><li>Passive UHF </li></ul><ul><ul><li>Auto ID Lab @ MIT </li></ul></ul><ul><ul><li>CPG Supply Chain Apps </li></ul></ul><ul><li>EPC Global Gen 2 </li></ul><ul><ul><li>ISO 96 bits </li></ul></ul><ul><ul><li>SGTIN vs. UPC 14 </li></ul></ul><ul><ul><li>1SYNC </li></ul></ul><ul><li>Improved Antenna technology </li></ul>
  4. 4. UPC – RFID Comparison Electronic, liquids Dirt, weather Interference High Little Access Security Non-LOS Visual Read/Write Centimeters to several meters Meters (LOS) Distance Rewritable Not Possible Modification 128-8000Bytes 1-100 Bytes Volume Electromagnetic Optical Data Transmission RFID Bar Code System
  5. 5. “ Can You Hear Me Now?”
  6. 6. Antennae
  7. 7. Applications <ul><li>Payments </li></ul><ul><ul><li>Toll Road </li></ul></ul><ul><ul><li>Swipeless </li></ul></ul><ul><li>Access </li></ul><ul><li>Supply Chain (SCM </li></ul><ul><ul><li>Jet Engines </li></ul></ul><ul><ul><li>toothpaste </li></ul></ul><ul><li>HealthCare </li></ul><ul><ul><li>FDA – drug authenticity </li></ul></ul>
  8. 8. - RFID tag or transponder - RFID reader or transceiver - Data processing subsystem An RFID tag is composed of an antenna, a wireless transducer and an encapsulating material . These tags can be either active or passive. While the active tags have on-chip power, passive tags use the power induced by the magnetic field of the RFID reader. Thus passive tags are cheaper but with lower range and more sensitive to regulatory and environmental constraints, as compared to active tags. An RFID reader consists of an antenna, transceiver and decoder , which sends periodic signals to inquire about any tag in vicinity. On receiving any signal from a tag it passes on that information to the data processor. The data processing subsystem provides the means of processing and storing the data. Architecture
  9. 9. RFID systems can also be differentiated based on the frequency range . Low-frequency (30 KHz to 500 KHz) systems have short reading ranges and lower system costs. They are most commonly used in security access, asset tracking, and animal identification applications. High-frequency (850 MHz to 950 MHz and 2.4 GHz to 2.5 GHz) systems, offering long read ranges (greater than 90 feet) and high reading speeds, are used for such applications as railroad car tracking and automated toll collection. However, the higher performance of high-frequency RFID systems incurs higher system costs. Architecture
  10. 10. - December, 2005
  11. 12. Fig. 3
  12. 13. <ul><li>The 5-cent-per-tag price barrier shattered </li></ul><ul><li>Israeli RFID systems provider SmartCode has announced a pricing breakthrough. It says that its RFID inlays are available at the milestone price of five cents per tag. </li></ul><ul><li>For quite some time, analysts have been saying that if RFID tags are priced below the $0.05 mark, they can effectively challenge the bar code label.. </li></ul>
  13. 14. Dow Chemical E & J Gallo Winery “… sees RFID formula” – RFID Journal
  14. 15. Benefits <ul><li>Reduced Stock Outs </li></ul><ul><ul><li>Gillette ~ 38% </li></ul></ul><ul><ul><li>Wal-Mart ~ 16% </li></ul></ul><ul><li>Improved tracking/Visibility </li></ul><ul><li>Reduced Labor Costs (toll takers) </li></ul><ul><li>Eliminate ticket Stock (public transport) </li></ul><ul><li>Reduced pilferage </li></ul><ul><ul><li>Spirits, tools, libraries </li></ul></ul>
  15. 16. The Issue…
  16. 17. What’s It Take? <ul><li>People – UCI Certification Program </li></ul><ul><li>Tag Printers (slap and ship) </li></ul><ul><li>Readers (H-P spending $225 M+) </li></ul><ul><li>Software (read/write tags) </li></ul><ul><li>Modify Applications </li></ul><ul><ul><li>Expand UPC fields, formats </li></ul></ul><ul><ul><li>Engage serialization </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><li>Budget – median ~ $200k….average ~ $500k </li></ul><ul><li>Systems Integrator/consultant/ VAR </li></ul>
  17. 18. Vendors <ul><li>Tags </li></ul><ul><ul><li>Motorola, Philips Semi, TI, Gemplus, Amatech </li></ul></ul><ul><li>Readers </li></ul><ul><ul><li>Symbol, ID systems, Motorola, Seimens </li></ul></ul><ul><li>Systems </li></ul><ul><ul><li>Siemens, Rockwell Automation, Honeywell, Printronix, ADC </li></ul></ul><ul><li>Software – Oracle, IBM, SAP, MS </li></ul><ul><li>Consultants – Accenture, Deliotte, PCG, etc. </li></ul><ul><li>VARs, SIs (Google rfid =98.9 M hits </li></ul>
  18. 19. Issues <ul><li>Privacy </li></ul><ul><ul><li>Remote scan of passports </li></ul></ul><ul><ul><li>Who’s buying what </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Writable tags </li></ul></ul><ul><li>Skills </li></ul><ul><li>Cost - ROI </li></ul>
  19. 20. RFID July, 2006 <ul><li>Contact: </li></ul><ul><ul><li>Jim Sutter </li></ul></ul><ul><ul><li>www.peergroup.net </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>949.720.9490 Office </li></ul></ul><ul><ul><li>949.818.9921 Mobile </li></ul></ul>