Web Interactif Montreal Keynote
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Web Interactif Montreal Keynote

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As presented in Montreal at Web Interactif

As presented in Montreal at Web Interactif

More in: Business , Technology
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Transcript

  • 1. Listening
    to your Community
    @davidalston of @radian6
  • 2. Social Mediais not a media.
  • 3. Social Mediais a two-way communications channel.
  • 4. Ideas
    Compliments
    Memes
    Complaints
    Crisis
    Influencers
    Competition
    Crowds
    Campaign
    Needs
  • 5. The New Framework:
    The 5 C’s
  • 6. Content
  • 7. Community
  • 8. Conversation
  • 9. Collaboration
  • 10. Connections
  • 11. Social Media Maturity Model
    Measurement & Analysis
    Engagement
    Values
  • 12. What’s are the results from
    listening & engaging?
  • 13. Find & Build Communityon Passion
  • 14. Propel Campaigns through Listening
  • 15. Push leads into the Funnel
  • 16. Track & Activate Advocates
  • 17. Answer Questions In Your Field
  • 18. Uncover ContenttheCommunity Needs
  • 19. Find & Resolve
    Complaints
    2
  • 20. Track Resonanceof Issues
  • 21. What’s gonna stop you?
  • 22. Policies
  • 23. culture
  • 24. Bureaucracy
  • 25. Momentum
  • 26. Window
    Dressing
  • 27. Misinformation
  • 28. Lack of Top Level Support
  • 29. Lack of a Plan
  • 30. Lack of Commitment
  • 31. Lack of resources
  • 32. Please Connect:
    Twitter.com/davidalston
    Linkedin.com/in/davidalston
    david@radian6.com
    www.radian6.com