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UI.Worx.Cheese
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UI.Worx.Cheese
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UI.Worx.Cheese
UI.Worx.Cheese
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UI.Worx.Cheese
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UI.Worx.Cheese

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A brief presentation on Cheese Care Works on UI design and Branding

A brief presentation on Cheese Care Works on UI design and Branding

Published in: Design, Technology, Business
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Transcript

  • 1. Worx ReviewDesigns for Consumer Tech
    2nd June 2009
    Design Mileage
  • 2. About Cheese Care…
    Startup focused on User Interface Design
    Wide experience in Web based UI
    Design methodology focusing on Analysis
    Experienced designers from IDC and NID
    Innovation on the web through products
    Strong Analysis and Development team from IITs
    Client base consist of Start-ups in various domains
  • 3. Content…
    Chakpak.com (branding, usability & UI design)
    Movie review & community site for Bollywood
    Gaadi.com (branding & UI design)
    Buy used cars in India
    Adwiser.in(branding, usability & design)
    Manage sms, wap, RBT campaigns
    PrintMyPix.com (design, development)
    Upload photos and order prints online
    Arabartonline.com (only design)
    Buy & sell contemporary art in Middle East
  • 4. Chakpak.com
    Alexa ranking <200 in India
    Funded by Accel Partners & Canaan.
    Objective:
    Build a clutter free, contemporary UI
    Usable for tech savvy as well as not so tech savvy young population
    Target audience very impatient
    Majority of users enter via search engines – so every page should be as good as each other in terms of engaging audience.
    Challenges:
    SEO friendly design
    Should look good in multiple screen resolutions
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Agenda…
    Chakpak.com (branding, usability & UI design)
    Movie review & community site for Bollywood
    Gaadi.com (branding & UI design)
    Buy used cars in India
    Adwiser.in(branding, usability & design)
    Manage sms, wap, RBT campaigns
    PrintMyPix.com (design, development)
    Upload photos and order prints online
    Arabartonline.com (only design)
    Buy & sell contemporary art in Middle East
  • 14. Gaadi.com
    Among the top two car portals in India with ~3 mn monthly page views
    Funded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mn
    Objective:
    Clutter free extremely user friendly UI.
    Eye catching colors
    Challenges:
    Search friendly design – the brand panel on home page was a major breakthrough.
    Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.
  • 15.
  • 16.
  • 17.
  • 18. Agenda…
    Chakpak.com (branding, usability & UI design)
    Movie review & community site for Bollywood
    Gaadi.com (branding & UI design)
    Buy used cars in India
    Adwiser.in(branding, usability & design)
    Manage sms, wap, RBT campaigns
    PrintMyPix.com (design, development)
    Upload photos and order prints online
    Arabartonline.com (only design)
    Buy & sell contemporary art in Middle East
  • 19. Adwiser.in
    Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India.
    Objective:
    Professional look
    Easy to use even for a panwallah
    Challenges:
    Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person
    Creating an integrated system for a five different & diverse entities which use the system.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Agenda…
    Chakpak.com (branding, usability & UI design)
    Movie review & community site for Bollywood
    Gaadi.com (branding & UI design)
    Buy used cars in India
    Adwiser.in(branding, usability & design)
    Manage sms, wap, RBT campaigns
    PrintMyPix.com (design, development)
    Upload photos and order prints online
    Arabartonline.com (only design)
    Buy & sell contemporary art in Middle East
  • 27. Adwiser.in
    Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India.
    Objective:
    Professional look
    Easy to use even for a panwallah
    Challenges:
    Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person
    Creating an integrated system for a five different & diverse entities which use the system.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Say Cheese!
    sales@cheesecare.com
    +91.934.285.3002 | +91.80.4146.2931

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