UI.Worx.Cheese

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A brief presentation on Cheese Care Works on UI design and Branding

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UI.Worx.Cheese

  1. 1. Worx ReviewDesigns for Consumer Tech<br />2nd June 2009<br />Design Mileage<br />
  2. 2. About Cheese Care…<br />Startup focused on User Interface Design<br />Wide experience in Web based UI<br />Design methodology focusing on Analysis<br />Experienced designers from IDC and NID<br />Innovation on the web through products<br />Strong Analysis and Development team from IITs<br />Client base consist of Start-ups in various domains<br />
  3. 3. Content…<br />Chakpak.com (branding, usability & UI design)<br />Movie review & community site for Bollywood<br />Gaadi.com (branding & UI design)<br />Buy used cars in India<br />Adwiser.in(branding, usability & design)<br />Manage sms, wap, RBT campaigns<br />PrintMyPix.com (design, development)<br />Upload photos and order prints online<br />Arabartonline.com (only design)<br />Buy & sell contemporary art in Middle East<br />
  4. 4. Chakpak.com<br />Alexa ranking &lt;200 in India<br />Funded by Accel Partners & Canaan. <br />Objective:<br />Build a clutter free, contemporary UI<br />Usable for tech savvy as well as not so tech savvy young population<br />Target audience very impatient<br />Majority of users enter via search engines – so every page should be as good as each other in terms of engaging audience.<br />Challenges:<br />SEO friendly design<br />Should look good in multiple screen resolutions<br />
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  13. 13. Agenda…<br />Chakpak.com (branding, usability & UI design)<br />Movie review & community site for Bollywood<br />Gaadi.com (branding & UI design)<br />Buy used cars in India<br />Adwiser.in(branding, usability & design)<br />Manage sms, wap, RBT campaigns<br />PrintMyPix.com (design, development)<br />Upload photos and order prints online<br />Arabartonline.com (only design)<br />Buy & sell contemporary art in Middle East<br />
  14. 14. Gaadi.com<br />Among the top two car portals in India with ~3 mn monthly page views<br />Funded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mn<br />Objective:<br />Clutter free extremely user friendly UI.<br />Eye catching colors<br />Challenges:<br />Search friendly design – the brand panel on home page was a major breakthrough.<br />Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.<br />
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  18. 18. Agenda…<br />Chakpak.com (branding, usability & UI design)<br />Movie review & community site for Bollywood<br />Gaadi.com (branding & UI design)<br />Buy used cars in India<br />Adwiser.in(branding, usability & design)<br />Manage sms, wap, RBT campaigns<br />PrintMyPix.com (design, development)<br />Upload photos and order prints online<br />Arabartonline.com (only design)<br />Buy & sell contemporary art in Middle East<br />
  19. 19. Adwiser.in<br />Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India.<br />Objective:<br />Professional look<br />Easy to use even for a panwallah<br />Challenges:<br />Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person<br />Creating an integrated system for a five different & diverse entities which use the system.<br />
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  26. 26. Agenda…<br />Chakpak.com (branding, usability & UI design)<br />Movie review & community site for Bollywood<br />Gaadi.com (branding & UI design)<br />Buy used cars in India<br />Adwiser.in(branding, usability & design)<br />Manage sms, wap, RBT campaigns<br />PrintMyPix.com (design, development)<br />Upload photos and order prints online<br />Arabartonline.com (only design)<br />Buy & sell contemporary art in Middle East<br />
  27. 27. Adwiser.in<br />Latest offering from OnMobile (NSE:ONMOBILE). Integrated with all mobile operators in India.<br />Objective:<br />Professional look<br />Easy to use even for a panwallah<br />Challenges:<br />Campaign creation logic had 26 options – needed to present it in a comprehensive way for a non marketing person<br />Creating an integrated system for a five different & diverse entities which use the system.<br />
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  43. 43. Say Cheese!<br />sales@cheesecare.com<br />+91.934.285.3002 | +91.80.4146.2931<br />

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