Google Analytics
Upcoming SlideShare
Loading in...5
×
 

Google Analytics

on

  • 673 views

 

Statistics

Views

Total Views
673
Slideshare-icon Views on SlideShare
667
Embed Views
6

Actions

Likes
1
Downloads
4
Comments
0

1 Embed 6

http://teeslos.wordpress.com 6

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Google Analytics Google Analytics Presentation Transcript

    • By Tara Slosberg COM 495
    • What is
      • A service offered by Google that allows website owners/creaters to view specific statistics about their site for free.
      • Uses
      • Improve website return on investment
      • Enhance visitor experience
      • For your own knowledge!
      ?
    • What does
      • How many visits
      • Average time on site
      • Traffic sources (direct traffic, referring sites, search engine)
      • What county, state, city your visitors are from
      • What browser or connection speed your visitors use
      • Which page gets most visits
      • How many new v. returning visitors
      • … and many more!
      track?
    •  
    • How does
      • GA tracks which ads on a referring sites are clicked.
      • Companies can view which ads are performing and generating revenue, and which are not.
      • Then, marketers can restructure their online ad campaigns to attract more visitors
      benefit marketers?
    •  
    • Want to add
      • It’s easy! (kind of)
      • Download Semiologic Google Analytics Plugin for WordPress.
      • Extract the Plugin on your desktop.
      • Upload The Plugin to Your /WP-contents/plugins/ Folder.
      • Activate in your WordPress admin panel.
      • Go to GA and add your WordPress blog URL.
      • GA will generate a code - then paste this code on your WordPress Dashboard and Add Code Snippet to Options > Google Analytics
      • Done! Now you can track who reads your blog!
      to your blog?
    • Discussion Questions!
      • Lets pretend you own a website and are NOT looking to make money from ads. How can you benefit from Google Analytics?
      • As a blog writer, which part of Google Analytics would interest you the most?
      • What do you believe is the most interesting tracker offered by Google Analytics?