Albert Bandura & Social Cognitive Theory

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Biography of Albert Bandura and overview of Social Cognitive Theory

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Albert Bandura & Social Cognitive Theory

  1. 1. Albert Bandura: Social Cognitive Theory Presented by Jim Kinneer May 1, 2010 COMM 857
  2. 2. COMM 857 <ul><li>Early Life </li></ul><ul><li>Born in 1925 in a rural community in Alberta, Canada </li></ul><ul><li>Parents were immigrants (Poland and Ukraine) </li></ul><ul><li>Attended school in a eight room school house with modest resources </li></ul><ul><li>Following high school worked a summer in the Alaskan Yukon which he credits for his interest psychopathology </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  3. 3. COMM 857 <ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul><ul><li>Academic Career </li></ul><ul><li>Undergraduate studies at University of British Columbia in Vancouver </li></ul><ul><li>Masters (1951) and Phd (1952) at Iowa State University </li></ul><ul><li>Completed Masters and PhD in three years </li></ul><ul><li>Professor at Stanford University since 1953 </li></ul><ul><li>Author of over 300 scholarly publications </li></ul>
  4. 4. COMM 857 <ul><li>Social Learning Theory </li></ul><ul><li>Miller and Dollard(1941) wrote a book entitled Social Learning and Imitation </li></ul><ul><li>This was a movement forward because they discussed imitation </li></ul><ul><li>However, they viewed imitation along traditional behavioristic principles </li></ul><ul><li>Bandura intrigued by the idea by the assumptions that learning requires more powerful mode than trial and error. </li></ul><ul><li>In 1960s, conducted research on modeling, vicarious learning and his version of Social Learning Theory resulted </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  5. 5. COMM 857 <ul><li>Social Cognitive Theory </li></ul><ul><li>Humans can learn by observing and modeling others, especially those that they identify with. </li></ul><ul><li>Classic “Bobo Doll” studies demonstrated observational learning and impact on violent behavior in children. </li></ul><ul><li>Bandura originally called this theory Observational Learning Theory or Social Learning Theory </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  6. 6. COMM 857 Bobo Doll Experiments <ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  7. 7. COMM 857 <ul><li>Bobo Study Key Findings </li></ul><ul><li>After viewing adults strike and kick a Bobo doll, children would imitate the behavior in another environment </li></ul><ul><li>Suggests that the violence could be imitated by viewers </li></ul><ul><li>Results showed 88% of the children imitated aggressive behavior following the viewing of the tape of adults acting aggressively toward the doll </li></ul><ul><li>8 months later 40% of the same children reproduced the violent behavior observed in the Bobo doll experiment </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  8. 8. COMM 857 <ul><li>Four Key Processes in </li></ul><ul><li>Social Learning </li></ul><ul><li>Attention </li></ul><ul><li>Retention </li></ul><ul><li>Reproduction </li></ul><ul><li>Motivation </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  9. 9. COMM 857 <ul><li>Social Cognitive Theory </li></ul><ul><li>In 1986, Bandura published a book entitled Social Foundations of Thought and Action: A Social Cognitive Theory </li></ul><ul><li>Expanded Social Learning Theory into a fuller theory of human behavior not just learning </li></ul><ul><li>Presented the triadic responsibility model </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  10. 10. COMM 857 Triadic Responsibility Model <ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  11. 11. COMM 857 <ul><li>Communications Media Application </li></ul><ul><li>Television violence and children </li></ul><ul><li>Advertising </li></ul><ul><li>Applied to violence in video games </li></ul><ul><li>Being applied in developing nations to address social issues </li></ul><ul><li>Applicable to virtual worlds </li></ul><ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>
  12. 12. COMM 857 References Bandura, A., Ross, D., & Ross, S. A. (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63 , 575-582. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory . Englewood Cliffs, NJ: Prentice-Hall. Pajares, F. (2004). Albert Bandura: Biographical sketch. Retrieved April 16, 20010 from http://des.emory.edu/mfp/bandurabio.html Zimmerman, B.J. and Schunk, D. H. (2003). Albert Bandura: The scholar and his contributions to educational psychology. In B.J. Zimmerman and D.H. Schunk (Eds.) Educational psychology: A century of contributions (pp. 431-450). Mahwah, New Jersey: Lawrence Erlbaum Associates Publisher. <ul><li>Theorist </li></ul><ul><li>Early Life </li></ul><ul><li>Academic Career </li></ul><ul><li>Theory </li></ul><ul><li>Major Premises </li></ul><ul><li>Comm Media Application </li></ul>

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