Catchment area covers more than 3,500 households. (railway road cuts another part of potential target area)
Target geography is 720 households.
200-1000 meters from target location are an street market trading in food, and non-food items and big city central market, plus another bigger Favorite store only 250 meters away.
Store area is very small and compressed.
Store is located across the Railway and Bus stations.
Very good human and vehicle traffic
Street parking opposite the store
Visual sign is not recognized well because of the small facade size of the store
This particular store covers needs of passengers (travelers) and households in catchment area.
Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Super market Nadia Favorite Favorite Market City Market Street Market 3 Target geography SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944
Nearest residential area is still under construction. Closest residential buildings are separated by a river and a heavy loaded main road. There are no cross road facilities. That is why consumers can not reach the store easily.
Store is located along the linear frontage of the heavy loaded internal ring road. Great vehicle traffic.
No competition closer than 1 km
Good visibility and accessibility.
Parking for 20 cars.
Human traffic is low.
Big potential of the store in 10 years.
Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Smak Favorite Favorite Vopak Favorite 7 Target geography SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270
Layout: : I-Frankivsk, Nadrichna 1
512 sqm total area
354 sqm trading area
2 cash desks
Fruits & vegetables of bad, rotten quality and choice