We want….Safer Children Online
           1st International Conference in Greece

                                        ...
Vodafone I Who are we?




                           Over 179m proportionate customers with 28 live! markets
           E...
The Mobile Day I Consumer use
                                                                         Mobiles are:
      ...
Media convergence into mobiles




4
The content of this presentation is confidential - All rights reserved
What is Vodafone Content Standards?
         •       A 3 year programme of work
         •       To represent ‘joined up’ ...
Which mobile services cause concern?
                                                 • Content of an erotic or sexual nat...
Which mobile services cause concern?
                                                • Location based services




       ...
These services have not been created by the mobile industry




8
The content of this presentation is confidential - All r...
Vodafone I Operator responsibilities?
            •Proposition




                           •VF         •Hosted         ...
Vodafone Content Standards – guiding principles
• Vodafone exercises responsibility in a manner consistent with its custom...
Vodafone’s approach
• Listen to our customers

• Work in collaboration with the mobile industry

• Consult with external s...
Vodafone UK Content Control addresses all
      three types of access
            Content origin                          ...
Vodafone UK Content Control
                                                                 Adult content & services barr...
Customer
                          Education




The content of this presentation is confidential - All rights reserved
The content of this presentation is confidential - All rights reserved
Vodafone UK launches Content Control
                      July 2004
                                                     ...
The content of this presentation is confidential - All rights reserved
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Vodafone Annie Mullins

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Transcript of "Vodafone Annie Mullins"

  1. 1. We want….Safer Children Online 1st International Conference in Greece 21st September 2006 Annie Mullins Global Head of Content Standards annie.mullins@vodafone.com 1 The content of this presentation is confidential - All rights reserved
  2. 2. Vodafone I Who are we? Over 179m proportionate customers with 28 live! markets Equity interests in 27 countries and 31 partner networks (25th Jan 2006) The content of this presentation is confidential - All rights reserved
  3. 3. The Mobile Day I Consumer use Mobiles are: ubiquitous portable, anytime…anywhere personal Mobile provide solutions to three core needs: keeping up to date social interaction and fun allowing you to express yourself The content of this presentation is confidential - All rights reserved
  4. 4. Media convergence into mobiles 4 The content of this presentation is confidential - All rights reserved
  5. 5. What is Vodafone Content Standards? • A 3 year programme of work • To represent ‘joined up’ global thinking and action across our business • Perceived as critical to the success of 3G and new multi-media services • Critical to the delivery of our Corporate objective #6 – ‘To be a leading Corporate Citizen’ The content of this presentation is confidential - All rights reserved
  6. 6. Which mobile services cause concern? • Content of an erotic or sexual nature • Content depicting violence, such as within a Java game • Community messaging services (e.g. dating) or adult- themed Chat services and social networking 6 The content of this presentation is confidential - All rights reserved
  7. 7. Which mobile services cause concern? • Location based services • Malicious communications and bulk unsolicited communications • Commercial services, such as gambling and casino type services 7 The content of this presentation is confidential - All rights reserved
  8. 8. These services have not been created by the mobile industry 8 The content of this presentation is confidential - All rights reserved
  9. 9. Vodafone I Operator responsibilities? •Proposition •VF •Hosted •Assisted 3rd •M-Pay •Referenced •3rd Party •VF •Direct •Peer to live! community Party community Wholesale search to www peer portal person to Wholesale services (content www: access person (e.g. (promotion / revenue MML) content sharing / discovery) billing) •Responsibility : •Key: •High •Medium •Low The content of this presentation is confidential - All rights reserved
  10. 10. Vodafone Content Standards – guiding principles • Vodafone exercises responsibility in a manner consistent with its customer and public values - this goes beyond current minimum legislative requirements • Vodafone aims to help its customers make informed choices about their access to services, and to support them in accessing the service environments– this includes supporting parents in defining appropriate access for their children • Vodafone aims to provide branded content and services to recognised standards of acceptability. • Vodafone provides leadership in mobile content standards and child protection, consistent with its global leadership 10 The content of this presentation is confidential - All rights reserved
  11. 11. Vodafone’s approach • Listen to our customers • Work in collaboration with the mobile industry • Consult with external stakeholders e.g. charities and government • Work in partnership with the adult content industry • Develop clear internal policies and guidelines, with buy in from internal stakeholders. • Provide technical solutions such as access control mechanisms • Challenge constraints • Inform and support our customers 11 The content of this presentation is confidential - All rights reserved
  12. 12. Vodafone UK Content Control addresses all three types of access Content origin Content Control approach Vodafone promoted content Content tagging, rendering and (live! ) blocking Wholesale Industry shortcodes (3rd Parties) (e.g. 69xxx and HLR blocking) Mobile Internet Filtering (Offnet WAP / Internet) 12 The content of this presentation is confidential - All rights reserved
  13. 13. Vodafone UK Content Control Adult content & services barring solution designed to protect minors from access to inappropriate services available on the Vodafone Network and through the mobile Internet • Default Content Control bar applied to all consumer customers (Contract & PAYT) • Bar can be removed if customer able to verify that they are 18 years or over • Age verification can be done by: • Credit Card Registration • Customer Care • Web (myvodafone.co.uk) • WAP (My VF on live! ) • Proof of Age • VF Retail Outlets 13 The content of this presentation is confidential - All rights reserved
  14. 14. Customer Education The content of this presentation is confidential - All rights reserved
  15. 15. The content of this presentation is confidential - All rights reserved
  16. 16. Vodafone UK launches Content Control July 2004 Financial Times - 3rd July 2004 Daily Mirror 2nd July 2004 The content of this presentation is confidential - All rights reserved
  17. 17. The content of this presentation is confidential - All rights reserved

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