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  • 1. Twitter for Marketing and PR www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes
  • 2. Welcome! Mike Volpe VP I b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes
  • 3. How to Participate on Twitter Step One 1. Login to your Twitter  account 2. Comment and ask  questions including the  characters “@hubspot”
  • 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
  • 5. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 6. Outbound Marketing 800-555-1234 Annoying Salesperson
  • 7. Inbound Marketing Blog g SEO Social Media
  • 8. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  • 9. HubSpot Inbound Marketing System Content SEO Management Blog • Software Landing Social Pages Media • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com  or other) • No IT Required
  • 10. Foundations of Inbound Marketing Blogging Social Networks SEO
  • 11. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 12. What IS Twitter? Like … Lik … Except E t Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you  follow Instant M I Messaging i It’s public and archived on the  I’ bli d hi d h web
  • 13. Twitter? No Time for That Nonsense!
  • 14. Why Do I Need to Know This?
  • 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes
  • 16. How to Succeed With Twitter Track &  Build Your  Analyze y Network Engage  Engage With Your  Community
  • 17. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 18. Dive In
  • 19. Company Brand? Or Personal Brand?
  • 20. Please, Personalize Your Profile
  • 21. Let Your Brand Shine
  • 22. Follow People
  • 23. Follow Top Twitter Users twitter.grader.com/topusers
  • 24. See Who Thought-Leaders Follow twitter.com/dmscott
  • 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  • 26. Engage With People 2,700 followers 1,200 followers ,
  • 27. Create a Company Page twitter.zappos.com/employees
  • 28. Follow People Who Follow You
  • 29. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 30. It’s a Discussion, Not a Broadcast
  • 31. Follow Your Brand in Conversations
  • 32. Communicate With Customers
  • 33. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  • 34. Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
  • 35. Publish Helpful Content
  • 36. Using Twitter for Events
  • 37. Meet People - “Tweetup”
  • 38. What Not to Do: TMI
  • 39. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  • 40. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 41. Follower Count • A measure of your raw distribution power
  • 42. Twitter Grader • Inputs include followers AND follower influence
  • 43. @replies • A measure of community engagement & branding • On your profile or via search.twitter.com
  • 44. Impact on Our Sales Funnel 600 35 500 30 25 400 20 rs Leads s Visitor HubSpot.com  300 Referrals From  15 Twitter 200 10 Leads From Twitter Leads From Twitter 100 5 0 0 New source of visitors & leads
  • 45. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 46. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
  • 47. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
  • 48. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
  • 49. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
  • 50. Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
  • 51. HubSpotters to Follow HubSpotters • h b hubspot t And more … • Grader www.hubspot.com/twitter/ www hubspot com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
  • 52. Some of Our Favorite Tweeple • Dmscott • ChrisBrogan g • Guykawasaki • Scobleizer • TheOnion • Xenijardin • Tdefren • WholeFoods
  • 53. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Mike Volpe Ellie Mirman Rick Burnes VP Inbound Inbound Marketing Inbound Marketing Marketing Manager Manager Twitter: @ T itt @mvolpe l Twitter: @ellieeille Twitter: @rickburnes