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From upluz Magazine


Media Frequency




                             2
From upluz Magazine


University’s Media Frequency




                                   3
Print Ads Analysis




                     4
Print Ads Analysis




                     5
Print Ads Analysis




                     6
Target: Staffs
Objectives:
- To inform our targets about the new look of CU
- To make our targets be familiar with CU new logo (create brand
  recognition), which represents the new look of CU
- To make our targets feel like they are important parts of CU
- To link our targets to one of the Presschap values, “Care”
Situations:
- Based on the interviews, the perception of CU is positive, high
  education, and no.1 university in Thailand
- However, our targets do not know about the new look of CU
Key Messages:
- The new slogan, “เสาหลักของแผ่นดิน” (Pillar of the Kingdom)
- Chulalongkorn University is Thailand’s Best University, 166th in the
  world
- “เพราะคุณคือส่วนสาคัญ” (Because you are important)                  7
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Chula New Identity

  • 1. 1
  • 7. Target: Staffs Objectives: - To inform our targets about the new look of CU - To make our targets be familiar with CU new logo (create brand recognition), which represents the new look of CU - To make our targets feel like they are important parts of CU - To link our targets to one of the Presschap values, “Care” Situations: - Based on the interviews, the perception of CU is positive, high education, and no.1 university in Thailand - However, our targets do not know about the new look of CU Key Messages: - The new slogan, “เสาหลักของแผ่นดิน” (Pillar of the Kingdom) - Chulalongkorn University is Thailand’s Best University, 166th in the world - “เพราะคุณคือส่วนสาคัญ” (Because you are important) 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12