Michael Odza | 37 Condesa Road, Santa Fe, NM 87508 | m: 505-470-1241 | h: 505-466-4460 | michael_odza@post.harvard.edu
Job Objective: Leadership role where I can apply my skills and experience in Web 2.0 strategy, blogging, social networks and
online communities, marketing & communications, editing, presentation, persuasion, negotiation, revenue generation, business
creativity and innovation. Passions: solving problems for people (one by one or community-wide), innovation, “green” and
sustainability strategies, writing/reading/editing and contributing to the success of something larger than myself.
COMPETENCIES/EXPERIENCE WORK HISTORY
Internet: 10+ years strategy, execution, bottom-line
responsibility and success: 12/2008 – 5/2009: President, The Uptime Institute, Santa
• Social network/online community development and Fe, NM, consulting, white papers and conferences focusing on
management
reliability and energy efficiency of enterprise data centers:
• Consumer-generated content
staff of 20+ (prior to May 67% layoff); reported to Board.
• Web editing and writing, two blogs, Twitter, etc.
• Board member of national assoc’ns
Supervised NA & EMEA paid networks, seminars/webinars,
• Ad & content management systems (build or buy) white paper/video publishing. Developed and managed six-
• My first website: 1994, complete with e-commerce figure consulting projects. Developed plan for subscription-
Marketing & Sales: based online community. Executed Google Adwords campaign
• SEO and SEM, social & other online marketing for annual Green IT Symposium (1,500 registrants).
• Email, direct mail target marketing & analytics
• Copywriting for print, radio, online 10/2000 – 7/2008: Web Publisher/Digital Media Manager,
• Media relations The Santa Fe New Mexican, Santa Fe, New Mexico: daily
• Sales: solutions-, consultative- trained, success newspaper: 250 employees (prior to 2008 layoffs), 8-figure
Project management: Numerous successful revenue; reported to the Associate Publisher who reports to
projects, including:
• Turned around a failing $150k consulting project: the owner.
replaced leadership and consultants and managed Staff: from 1 to 10, depending on management
new team to completion & client gratitude philosophy (integration vs. stand-alone): web editorial content
• Saved $100,000/year: Initiated, spec’d, planned
and led on-time, on-budget launch of industry- and strategy, online community development & management,
leading, scalable web content management system. video, programming, web design, online advertising &
• $650,000 net from industry-leading self-service marketing, ad design and production, e-commerce
online advertising system.
(subscriptions), servers. Sites: One primary (free), one
• Sourcing: out-sourcing, in-sourcing, contract
negotiation, collaboration subscription, three topical social networks (Ning.com).
Startups: Employee #79 at one; co-founder of 2nd; • 102% revenue increase 2008 over 2007 ytd; 97% 2007
sole founder of 3rd. Envisioned, directed and executed
online strategies for two more companies: business over 2006; 124% 2006 over 2005.
plan, stakeholder buy-in, budget, content, marketing, • SEO/SEM strategy (#1-3 for all key terms); all web
advertising and subscription sales.
analytics and KPI; email marketing; all vendor selection,
Team leadership: generate intense loyalty and
productivity contract negotiation and project management (10-20
• Public speaking/moderating: dozens of industry
concurrently); domain name strategy (240+), reader
conferences, seminars, occasional TV, radio; customer service; budgeting;
Conference planner and speaker • First place Web site, AP Managing Editors, New Mexico
PERSONAL: region: 2007, 2005, 2004, 2003, 2001, (2nd place 2002),
• Thought-leader with the curiosity and urge to learn and first place NM Press Association (all classes) 2006 and
new things
• “Peripheral vision” for threats and opportunities
prior years, 2nd 2007.
from unexpected directions, and courage to propose • Spec’ed and supervised development of multi-media
and pilot innovations,
content management system, highly automated
• Passion, communication and collaboration skills to
persuade, and the… community management system, ad-serving system, e-
• Discipline, skills, organization and drive to deliver commerce system (PHP, Python, MySQL and Cold Fusion)
EDUCATION: • Designated futurist and innovation manager.
• Harvard University, (English and neurobiology), B.A.
• Short courses: matrix management, consultative 1/ 2000 – 9/ 2000: Online Director, Marin Independent
sales (PSS), negotiations (Getting to Yes), employee Journal (Gannett), Novato, CA – Suburban newspaper, 300
evaluation, online ad management (DART,
OpenAdStream), visual design, SEO, mobile employees, mid-eight figure revenue. Left early for the
advertising, intellectual property law, contracts, “lifestyle” choice to work in Santa Fe, where we already had a
diversity management.
home
ONLINE:
Introduced multi-media advertising sales approach,
• Blogs: RippedRead.com (Internet lessons for smaller
businesses) compensation plan and site redesign to enhance revenue
• GettingWarm.com (steps small businesses can take
to fight global warming) 1988 – 1999: Founder/CEO, Technology Access Report,
Moderator: Thinkernet on InternetEvolution.com Marin County, CA – $500 subscription newsletter, 24pp
ME: Facebook, Linkedin, Twitter, de.licio.us,
FriendFeed, socialmedian, diigo and other Web 2.0 monthly on technology transfer from academic research to
services as they emerge. industry. Subscribers: directors of R&D for Fortune 500 to
SELECTED PUBLICATIONS startup companies in alternative energy, biotech/pharma, IT,
• (Hundreds of articles, editorials in Technology

Access Report and Intellectual Property Advice) Technology Access Report, continued
• “Giving Online Readers What They Want”
Ideas Magazine June/July 2006, automotive, energy, consumer goods; university and
(International Newspaper Marketing
Association) http://inma.org/ideas2.cfm government patent licensors and policymakers.
• “Building a Healthy Relationship with the Media” • Quoted regularly in Wall Street Journal, other publications
(Technology Access, 1996) • U.S. House Science Committee: Selected by National
WORKSHOPS PRESENTED Technology Transfer Center to organize, lead workshop on
• "Social Networks--Their place in newspaper Web
sites" - Marketing/Connections Conference,
technology transfer.
Newspaper Association of America, Las Vegas, NV • Developed statistical method for comparing and ranking
2007
patent licensing performance, widely adopted by leading
• “Critical Thinking Skills and the Web” - Santa Fe
Public Schools teachers’ conference, April 2006 universities.
TOOLS: • Created spinoff product, Intellectual Property Advice
• Proficient in Excel, PowerPoint, Word, on Mac and (customized bulk newsletters for scientific staff of
PC, Salesforce.com, Basecamp & other Customer universities and federal labs)
Relationship Management systems; various CMS
(Content Management Systems), ad • Consulting clients included: Procter & Gamble, Australian
management/serving systems, basic HTML, Trade Board, Potsdam University (former East Germany),
Photoshop; conceptual mastery of MySQL, PHP;
learning Ruby on Rails. Formerly competent in Embassy of France, ARCH Ventures
French, Italian, Russian, can be again… • First web site in fall 1994, with e-commerce (consulting
AFFILIATIONS (former): packages)
• The Green Grid • Duties: business plan, raising (angel) funding, first editor
• New Mexico Internet Professionals Association
and reporter, then editor-in-chief and one of five
(board)
• Santa Fe Institute Task Force on Roadmaps for reporters; PR & direct mail marketing (copy and analysis);
Science (recruited by Esther Dyson and Bob Galvin, editorials; conceive and develop ancillary businesses
then-chairman of Motorola)
(consulting, custom newsletters, seminars).
• Georgia O’Keeffe Museum Committees: Marketing,
10th Anniversary, Sponsorship
Exit: sold business to UVentures.com, a dot-com
• Board Member, Newspaper Association of America,
Digital Media (fka New Media); Committees:
Research Driving Revenue (market research), PRIOR CAREERS:
Annual Conference Program
• Association of University Technology Managers Co-founder and VP, Sales & Marketing, Transvision of
• Chemical Development Association California (San Francisco)
• Federal Laboratory Assn for Technology Transfer • Grew sales $3,000,000 from $500,000, in three years
(advisory committee)
• Licensing Executives Society (membership
(retail & commercial electronics)
committee) Marketing Director, MTV, Nickelodeon, The Movie Channel,
• Society of Competitive Intelligence Professionals Showtime (New York)
• Technology Transfer Society • Responsible for $25 million in annual revenue; helped
AFFILIATIONS (current): manage ownership transition
• Member, Brainstore.com’s CreatingCommunity National Sales Director, St. Martin’s Press (New York)
(worldwide network of domain experts available to
contribute to Brainstore’s “Industrial • Placed 3 books on NY Times bestseller list simultaneously,
IdeaProduction” for client companies) a first for the firm, direct result of introducing computer
• Web Analytics Association modelling for sales projections.
• Linkedin: multiple groups
Michael Odza
37 Condesa Road
Santa Fe, NM 87508
Home: 505-466-4460
Mobile: 505-470-1241
Michael_odza@post.harvard.edu