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    Develop Report B4 Printout Develop Report B4 Printout Document Transcript

    • Skin Care Clinic Real Estate Development Term Project Submit to Asst. Prof. Dr. Sonthya Vanichvatana By Mr. Peempoj S. ID: 491-4547 Ms. Tanyarad C. ID: 491-1901 Mr. Sompradith S. ID: 501-3197 Mr. Chayapol _. ID: xxx-xxxx Ms. Sethawanee T. ID: 501-5166 Ms. Sirinthip _. ID: xxx-xxxx Ms. Yu Wang ID: 492-5136 Principles of Real Estate Development (REM3211) (2/2009)
    • Introduction This report is about our goal to conduct a proper business in the Assumption University area. We seek to create a feasible project in this area in order to provide a valuable service to the students here. Our concept is to make a skincare clinic. Our choice was due to the fact that our observations of the AU area showed absolutely no direct competitors to our service. This provides us with an opportunity to become a successful business around the AU area. We also observed that a large portion of AU students have great value in their appearance. So, by investing in a skincare clinic around the AU area, we can achieve success because this service is quite popular, and it can be considered a trend among the AU students.
    • Contents Title Page Introduction A Content B Project objectives 1 Products and services Project steps Analysis of the market SWOT analysis Alternative locations Supply analysis Questionnaire Demand Analysis Conclusion Recommendation
    • Project Objectives Vision: Our clinic’s vision is to be the best dermatologic skin care clinic in the ABAC Suvarnabhumi campus area. Being the best means: providing outstanding service quality, satisfaction, and comfort in order to earn our customers’ trust, loyalty and their continuous visits. Mission: Our clinic strives for excellence in all of its programs of patient care, teaching, and research. Within these objectives, we give equal importance in: •Providing a wide range of dermatologic services that will maintain The Skin Care Centre as a major dermatologic referral centre for the entire ABAC Suvarnabhumi community. •Initiating and conducting research related to the improvement of health and care of individuals with our dermatologic products, services, and education. •Cooperating with other skincare clinics in the pursuit of these goals and objectives, and to assist them in meeting their goals and objectives where possible. •Providing an environment in which employees may grow and develop job satisfaction and work safely to achieve the goals of our skincare clinic.
    • Our services Treatments •Dermatological facial treatment with AHA [Alpha-Hydroxide Acid]. •Dermatological facial treatment with crystal. •Dermatological facial treatment with collagen. •Dermatological facial treatment with iontophoresis. •Flawless facial Treatment. •IPL [Intense Pulse Light] Treatment. •Smooth Sure Course •Smooth Sure Course is the therapy that use laser for earmarks treatment. Products • Facial Cleansing gel. • Sun Screen cream. • Rashes Treatment Cream. • AC acne treatment cream. Earmarks Treatment Cream. • VAS Skin renewal cream. • Vitamin C+ • Anti-inflamation pills. • REJU facial cream. • Anti-rash pills. • VL whitening cream. • Acnotin [acnes treatment pill] • Aloe Vera cream. • Roaccutain [large pimple treatment pill] General Medical Service Fee Diagnostic Service Pimple piercing Service TCA treatment [Chemical acid of skin peeling]
    • Project Steps Gantt Chart 1. Business Selection Define type of business First, we made an agreement within our group to find the appropriate type of business after teacher assigned us to do the project. There were 2 business ideas that we thought of. First is a culinary school and second is a convenience store. Approval of idea We asked our teacher about our idea, and whether they were appropriate and feasible to make at the Bangna campus or not. Unfortunately those ideas were not. So we decided to create another business, which was a skincare clinic Finding location of business Our group noticed that the GVC area is full of demand during the day and even throughout the night. So we decided to gather information on alternative choices of being a skincare clinic around the GVC area. We asked for the available space along with rental rate of our alternative choices.
    • 2. Market Analysis Survey competitors We found out that there are only two competitors in the GVC area. They are both indirect competitors due to the fact that they are spa businesses. Their spas are not really related towards skin care treatment because the spas are focused on relaxing massages. Design questionnaire We designed 19 questions, including general information. Approval of questionnaire We submitted all questions for an approval and we were recommended to provide more detail and specifications in the questions and to also provide open-end questions that were not included in the questionnaire. Redesign of questionnaire We redesigned all the questions and made up to 100 copies of the questionnaire. Conduct Questionnaires We used quota sampling by collecting information from 100 respondents in both the Suvarnabhumi and Hua Mak campuses. 3. Data Analysis After collecting all data from the respondents, we input all the data into an SPSS program and conducted all the data analyses including all the graphing. 4. Report We collected all pieces of works, and set the format. Reorganized and printed out the data in a report. 5. Submission and presentation
    • Market Analysis Marketing customer segmentation Geographic: Local marketing in surrounding area, at ABAC Suvarnabhumi campus. Demographics: Age: teenagers to the elderly Gender: Both male and female Income: moderate to high Psychographics: Life styles Activity: Occupation involving their own personal image. Opinions: Self-conscious about their health and image. Market Needs - More promotions - Discounts - Premium courses - Membership and benefits from becoming member.
    • SWOT Analysis Strength: 1. Pornkasem provides excellent service, uniquely designed skin care product treatments from the R&D team, and other special promotions that give it a distinct quality from other competitors. 2. Pornkasem is recognized, preferred, and respected nationally. 3. This branch is a convenience in terms of location and access for the ABAC and Bang Sao Tong community. 4. Pornkasem’s product is at the market price and is affordable for ABAC student. Weakness: 1. Pornkasem’s treatment courses are quite expensive. 2. Most of the treatment courses focus on long-term commitments. Thus, clients must have punctual timing and dedication. 3. Pornkasem’s equipment and technological machines are well designed, which in turn, raises fixed cost, and results in a longer time in order to breakeven. Opportunity: 1. There is no skin care clinic that focuses on special treatments like Pornkasem does, around the ABAC community. The businesses most likely to be a competitor of Pornkasem are the 2 spa businesses. 2. The result of interviewer for those who are interested in Pornkasem skin care shows that there is a diverse timing need for treatments. Therefore, there will be few chances of customer clutter and most will be satisfied. 3. The study reveals that the trends of both female and male teenagers are more actively interested in beauty and cleanliness. Threats: 1. Since most ABAC alumni don’t have jobs, they have lower budgets than the price of the treatment courses. 2. Along with the world’s current economic crisis, Thailand is also facing a recession, which means that customer must weight between necessity and desire. Since skincare is likely to be a desire for teenagers, it can cause a threat to Pornkasem’s company.
    • Alternative Locations GVC (Green View Complex) oShop house (Inside) 025,200 baht/month 1157 m2 23 floors 3At least a 3 year contract 4First month paid in advance and two months payment as insurance
    • Shop house (Front) Normal lot 017,982 baht/month 1108 m2 2At least a 3 year contract 3First month paid in advance and two months payment as insurance Corner lot 419,000 baht/month 5114 m2 6At least a 3 year contract 7First month paid in advance and two months payment as insurance
    • oGlass building 526,765 baht/month 6101 m2
    • oSmall shop (Left side) 77,200 baht/month 816 m2 oBig shop (Right side) 911,900 baht/month 1034 m2
    • Competitors 1. Panarlee Spa (08-4638-0147, 0-2707-0885) Normal Member Service Hour(s) price (฿) price (฿) Herbal 1 400 300 Massage Thai 1 250 200 Massage Foot 1 300 250 Massage Aroma 1 600 500 Body Scrub 1/2 800/1500 600/1200 Facial - 400 300 Relaxing Facial Gold - 600 500 Gel Mask Ayurveda Head - 600 500 Massage Remark: Member price can be applied only if the customer makes an advance purchasing as a package of 3,000, 5,000 and 10,000 Baht Promotion Package [1] 1.5 hour 1500 Baht now only 1200 Baht - Facial Gold Gel Mask - Indian Head Massage - Foot Massage Promotion Package [2] 1700 Baht now only 1400 Baht •Body Treatment •Facial Gold Gel Mask •Foot Massage
    • General Information 1. Which part of your body do you value the most? [Rank from 1 to 3] ___ Body Skin ___ Body Shape ___ Face Skin ___ Others, specify: _____ 2. What type, if any, of skin problem(s) do you have? [You can choose more than 1 answer] ☐ Acne ☐ Wrinkles ☐ Dry/Oily skin ☐ Scars ☐ Dark/Under Eye bags ☐ Cellulite ☐ Never 3. When referring to a skincare clinic, which brand(s) do you recognize the most? [Rank from 1 to 3] ___ Wuttisak Clinic ___ Makharin Clinic ___ Pornkasem Clinic ___ Derm Care Clinic ___ Pan Clinic ___ Medicare Clinic ___ Romwawin Clinic ___ Meko Clinic ___ Nittipon Clinic ___Others, specify: _____________________. 4. How do/did you find out about the clinic that you chose? [You can choose more than 1 answer] ☐ TV Commercial☐ Radio ☐ Newspaper ☐ Friends/Family ☐ Internet ☐ Advertisements/Brochure ☐Others, specify: __________________. 5. Do you think that using the skincare service is important? ☐ Strongly disagree ☐ Disagree ☐ Moderate ☐ Agree ☐ Strongly agree 6. Do you think that having a skincare clinic near your area is necessary? ☐ Yes ☐ No 7. What location would you prefer if a skincare clinic were to open near ABAC, Suvarnabhumi Campus? ☐ GVC area ☐ AU Mall ☐ Pak Soi area [Bangna Trad Rd.]
    • 8. What factors are most important in helping you consider using the skincare clinic services? [You can choose more than 1 answer] ☐ Price/Promotions ☐ Quality of Products ☐ Quality of Service ☐ Reputation of Clinic ☐ Cleanliness ☐ Varieties of Services ☐ Location [Easy to get to or not?] 9. Have you ever been to a skincare clinic before? ☐ Yes ☐ No (go to question 18) 10. Which skincare clinic do you usually go to? ☐ Wuttisak Clinic ☐ Makharin Clinic☐ Pornkasem Clinic ☐ Derm Care Clinic ☐ Pan Clinic ☐ Medicare Clinic ☐ Romwawin Clinic ☐ Meko Clinic ☐ Nittipon Clinic ☐ Others, specify: _____________________. 11. For what reasons did you choose the above clinic? [You can choose more than 1 answer] ☐ Price/Promotions ☐ Quality of Products ☐ Quality of Service ☐ Reputation of Clinic ☐ Cleanliness ☐ Varieties of Services ☐ Location [Easy to get to or not?] 12. What is your purpose of using the skincare service? [You can choose more than 1 answer] ☐ Acne Treatment ☐ For Doctor’s advising ☐ Face Life/Botox ☐ Whitening Treatment ☐ Body Slimming ☐ Wrinkles Reduction Treatment ☐Scar Reduction/Removal ☐ Purchasing Skincare Products ☐ Other, specify: ____________ 13. How often do you use this service? ☐ Several times a week. ☐ About once a week. ☐ About once a month. ☐ 2 or 3 times a month. ☐ Every 2 or 3 months. ☐ Every 6 months. ☐ Every year. ☐ Every 2 or more years. 14. How much do you spend per time you visit the clinic? ☐ Less than 100 baht. ☐ 101-300 baht. ☐ 301-500 baht. ☐ 501-800 baht. ☐ 801-1,000 baht. ☐ More than 1,000 baht. 15. How much time do you usually spend in the clinic?
    • ☐ About 15-30 minutes ☐ 30 minutes to 1 hour. ☐ 1-2 hours ☐ More than 2 hours.
    • 16. What days do you usually go to the clinic? ☐ Weekdays ☐ Weekends 17. What times do you usually go to the clinic? ☐ Morning ☐ Afternoon ☐ Evening ☐ Late at night 18. If you have not yet used a skin care service, what services are you interested in? [You can choose more than 1 answer] ☐ Acne Treatment ☐ For Doctor’s advising ☐ Face Life/Botox ☐ Skin Whitening ☐ Body Slimming ☐ Wrinkles Reduction ☐Scar Reduction/Removal ☐ Purchasing Skincare Products ☐ Other, specify: _____________ Personal Information 19. Gender ☐ Male ☐ Female ☐ Other 20. Nationality ☐ Thai ☐ Foreign 21. Type of Student ☐ Freshman ☐ Sophomore ☐ Junior ☐ Senior 22. Which campus do you live near/at? ☐ Suvarnabhumi Campus ☐ Hua Mak Campus 23. If Suvarnabhumi, where do you live? ☐ At home ☐ ABAC Residential ☐ Outside dormitory 24. What is your monthly earnings/allowance? ☐ 5,000–8,000 ☐ 8,001–10,000 ☐ 10,001–13,000 ☐ 13,001–15,000☐ 15,001-20,000 ☐ More than 20,000
    • Method of Collection Size of respondents: • 100 respondents Questionnaire distribution type: • Quota survey: we considered this survey to be a quota survey because we specified the group to whom we distributed our questionnaires to. This group was the ABAC students group. Descriptive Analysis The questionnaire began with a series of personal questions to better understand who our respondents are. From the 100 respondents to our questionnaire, we illustrated the genders of the students as shown in the following chart. Gender Cumulative Frequency Percent Valid Percent Percent Valid Male 41 41.0 41.0 41.0 Female 56 56.0 56.0 97.0 Other 3 3.0 3.0 100.0 Total 100 100.0 100.0
    • Nationality Cumulative Frequency Percent Valid Percent Percent Valid Thai 92 92.0 92.0 92.0 Foreign 8 8.0 8.0 100.0 Total 100 100.0 100.0 Student Year Cumulative Frequency Percent Valid Percent Percent Valid Freshman 7 7.0 7.0 7.0 Sophomore 13 13.0 13.0 20.0 Junior 27 27.0 27.0 47.0 Senior 51 51.0 51.0 98.0 Over 2 2.0 2.0 100.0 Total 100 100.0 100.0
    • Which campus do you live near/at? Cumulative Frequency Percent Valid Percent Percent Valid Suvarnabhumi Campus 72 72.0 72.0 72.0 Hua Mak Campus 28 28.0 28.0 100.0 Total 100 100.0 100.0 Suvarnabhumi Campus Cumulative Frequency Percent Valid Percent Percent Valid Far from Suvarnabhumi 3 3.0 3.0 3.0 Campus At home 50 50.0 50.0 53.0 ABAC Residential 15 15.0 15.0 68.0 Outside dormitory 32 32.0 32.0 100.0 Total 100 100.0 100.0
    • What is your monthly earnings/allowance? Valid Cumulative Frequency Percent Percent Percent Valid 5000 - 8000 21 21.0 21.0 21.0 8001 - 10000 34 34.0 34.0 55.0 10001 - 13000 15 15.0 15.0 70.0 13001 - 15000 14 14.0 14.0 84.0 15001 - 20000 12 12.0 12.0 96.0 > 20000 4 4.0 4.0 100.0 Total 100 100.0 100.0
    • Our analysis of the next part of the questionnaire consisted of general questions in order to analyze what the students’ attitudes are towards themselves and towards using the clinic services. Which part of your body do you value the most? Cumulative Frequency Percent Valid Percent Percent Valid None 1 1.0 1.0 1.0 Body Skin 7 7.0 7.0 8.0 Body Shape 18 18.0 18.0 26.0 Face Skin 73 73.0 73.0 99.0 Hand 1 1.0 1.0 100.0 Total 100 100.0 100.0 Description We ask the respondents to rank 3 types of valued body part, which are body skin, body shape and face skin, as well as other/none from the most to the least important. As a result, most of the respondents ranked face skin as the most important, which is at 73%. Then, body shape was the second most important at 38%, and body skin was the third at 42%. Therefore, we can conclude that the majority of the respondents are interested in face skin treatment the most.
    • Next, we asked the respondents about the skin problems that they experienced, or are experiencing. The purpose of this question is to list most commonly known skin problems that people face, and to conclude what our student respondents are suffering from the most. The three most common issues are dry/oily skin, acne, and dark under-eye bags, ranking from 56%, 47% and 40% respectively as in the charts, and illustrations below. Dry/Oily Skin Cumulative Frequency Percent Valid Percent Percent Valid No 44 44.0 44.0 44.0 Yes 56 56.0 56.0 100.0 Total 100 100.0 100.0 Acne Cumulative Frequency Percent Valid Percent Percent Valid No 53 53.0 53.0 53.0 Yes 47 47.0 47.0 100.0 Total 100 100.0 100.0 Dark/Under Eye bags Cumulative Frequency Percent Valid Percent Percent Valid No 60 60.0 60.0 60.0 Yes 40 40.0 40.0 100.0 Total 100 100.0 100.0
    • Scars Cumulative Frequency Percent Valid Percent Percent Valid No 78 78.0 78.0 78.0 Yes 22 22.0 22.0 100.0 Total 100 100.0 100.0 Cellulite Cumulative Frequency Percent Valid Percent Percent Valid No 85 85.0 85.0 85.0 Yes 15 15.0 15.0 100.0 Total 100 100.0 100.0 Wrinkles Cumulative Frequency Percent Valid Percent Percent Valid No 92 92.0 92.0 92.0 Yes 8 8.0 8.0 100.0 Total 100 100.0 100.0 None Cumulative Frequency Percent Valid Percent Percent Valid No 96 96.0 96.0 96.0 Yes 4 4.0 4.0 100.0 Total 100 100.0 100.0
    • Description We believed that the reasons our respondents were experiencing these issues, is due to the tropical, and humid weather in Thailand. This means that a lot of dust and sweat can accumulate on the face, which can harm or irritate the skin. Furthermore, facial problems are one of the leading problems that teenagers are facing. This might be caused by the high amount of stress amassed from studies, tests, and reports they are required to complete—as is commonly shown in Assumption University.
    • Based on the previous question regarding common skin problems, students are then asked to refer to the clinic(s) that they first recognize if they are thinking of receiving treatment for their skin ailments. Our duty was to allow respondents to rank up to 3 recognized clinic brands. Most of them think of Wuttisak clinic as the first, Pornkasem clinic as the second place, and Nittipon clinic as the third place as shown below What is the first clinic that comes to your mind? Cumulative Frequency Percent Valid Percent Percent Valid None 2 2.0 2.0 2.0 Wuttisak Clinic 29 29.0 29.0 31.0 Makharin Clinic 6 6.0 6.0 37.0 Pornkasem Clinic 17 17.0 17.0 54.0 Derm Care Clinic 3 3.0 3.0 57.0 Pan Clinic 4 4.0 4.0 61.0 Medicare Clinic 9 9.0 9.0 70.0 Romwawin Clinic 6 6.0 6.0 76.0 Meko Clinic 2 2.0 2.0 78.0 Nittipon Clinic 14 14.0 14.0 92.0 Linda Clinic 3 3.0 3.0 95.0 Radchatavee Clinic 2 2.0 2.0 97.0 Petaphil Clinic 1 1.0 1.0 98.0 Beauty Tech Clinic 1 1.0 1.0 99.0 Asoke Skin Hospital 1 1.0 1.0 100.0 Total 100 100.0 100.0
    • Based on the previous question, we then asked the students about what factors led to them recognizing the clinic brands that they chose. The results demonstrated that the information from family and friends [word of mouth] is the easiest one to find and notice. Then, advertisements or brochures are the second source used to find out more detailed information. Lastly, TV commercials provided customers with information to help them choose a clinic to visit. Friends/Family Cumulative Frequency Percent Valid Percent Percent Valid No 41 41.0 41.0 41.0 Yes 59 59.0 59.0 100.0 Total 100 100.0 100.0 TV Commercial Cumulative Frequency Percent Valid Percent Percent Valid No 61 61.0 61.0 61.0 Yes 39 39.0 39.0 100.0 Total 100 100.0 100.0 Radio Cumulative Frequency Percent Valid Percent Percent Valid No 67 67.0 67.0 67.0 Yes 33 33.0 33.0 100.0 Total 100 100.0 100.0
    • Internet Cumulative Frequency Percent Valid Percent Percent Valid No 78 78.0 78.0 78.0 Yes 22 22.0 22.0 100.0 Total 100 100.0 100.0 Newspaper Cumulative Frequency Percent Valid Percent Percent Valid No 85 85.0 85.0 85.0 Yes 15 15.0 15.0 100.0 Total 100 100.0 100.0 Description From the data shown above, we see that the main source of recognition of the clinic brands came from family/friends [word of mouth]. Second was from TV commercials, and third was from listening to the radio. Word of mouth is the most influencing source because what people suggest is based off of what they’ve experienced of heard. This leads us to find out what factors customers seek when considering using skincare services.
    • Quality of Products Cumulative Frequency Percent Valid Percent Percent Valid No 21 21.0 21.0 21.0 Yes 79 79.0 79.0 100.0 Total 100 100.0 100.0 Price/Promotion Cumulative Frequency Percent Valid Percent Percent Valid No 33 33.0 33.0 33.0 Yes 67 67.0 67.0 100.0 Total 100 100.0 100.0 Quality of Services Cumulative Frequency Percent Valid Percent Percent Valid No 38 38.0 38.0 38.0 Yes 62 62.0 62.0 100.0 Total 100 100.0 100.0 Cleanliness Cumulative Frequency Percent Valid Percent Percent Valid No 61 61.0 61.0 61.0 Yes 39 39.0 39.0 100.0 Total 100 100.0 100.0 Location Cumulative Frequency Percent Valid Percent Percent Valid No 73 73.0 73.0 73.0 Yes 27 27.0 27.0 100.0 Total 100 100.0 100.0
    • Reputation of Clinic Cumulative Frequency Percent Valid Percent Percent Valid No 80 80.0 80.0 80.0 Yes 20 20.0 20.0 100.0 Total 100 100.0 100.0 Variety of Servcies Cumulative Frequency Percent Valid Percent Percent Valid No 84 84.0 84.0 84.0 Yes 16 16.0 16.0 100.0 Total 100 100.0 100.0 Description As seen from the charts above, most students considered the quality of products offered to be an important factor of choice. From this data we conclude that price/promotion and quality of services are also important factors when choosing a skincare clinic.
    • The next question was about whether the skincare services are valuable to the students at all. From the results, most tend to agree that using skincare services is indeed important when the time comes, such as when facial problems arise. Do you think that using skincare is important? Cumulative Frequency Percent Valid Percent Percent Valid Strongly Disagree 6 6.0 6.0 6.0 Disagree 6 6.0 6.0 12.0 Moderate 37 37.0 37.0 49.0 Agree 37 37.0 37.0 86.0 Strongly Agree 14 14.0 14.0 100.0 Total 100 100.0 100.0 Do you think that having a skincare clinic near your area is necessary? Cumulative Frequency Percent Valid Percent Percent Valid No 28 28.0 28.0 28.0 Yes 72 72.0 72.0 100.0 Total 100 100.0 100.0
    • Moreover, the respondents also wanted to have the skincare clinic located near their house if possible. And those who are living around the Bangna campus preferred to have a skincare clinic located in the GVC area for the purpose of how convenient it would be. Which location would you prefer if a skincare clinic were to open near ABAC, Suvarnabhumi? Cumulative Frequency Percent Valid Percent Percent Valid GVC Area 44 44.0 44.0 44.0 AU Mall 32 32.0 32.0 76.0 Pak Soi Area 24 24.0 24.0 100.0 [Banga Trad Rd.] Total 100 100.0 100.0 Description Surprisingly, the results from the respondent’s match the location that we chose to conduct our skincare clinic business. This information may prove that our business might be feasible. However, the data here is not sufficient enough to indicate whether the business will truly be possible.
    • In order to create a more accurate decision, we need to further question the respondents who have previously visited skincare clinics. From 100 respondents, we found that 61% of them have been to a skincare clinic sometime ago. So, from this point onwards, we will be referring only to this group of students. Firstly, we needed to know what skincare clinics the respondents usually visit. Which skincare clinic do you usually go to? Frequency Percent Valid Percent Cumulative Percent
    • Valid Never 39 39.0 39.0 39.0 Wuttisak Clinic 14 14.0 14.0 53.0 Makharin Clinic 3 3.0 3.0 56.0 Pornkasem Clinic 17 17.0 17.0 73.0 Derm Care Clinic 3 3.0 3.0 76.0 Pan Clinic 5 5.0 5.0 81.0 Medicare Clinic 5 5.0 5.0 86.0 Romwawin Clinic 2 2.0 2.0 88.0 Nittipon Clinic 7 7.0 7.0 95.0 Radchatavee Clinic 2 2.0 2.0 97.0 Cham-nan Clinic 1 1.0 1.0 98.0 Beauty Tech Clinic 1 1.0 1.0 99.0 Asoke Skin Hospital 1 1.0 1.0 100.0 Total 100 100.0 100.0 The list of clinics that respondents have visited Description From the data above, we can obviously see that Pornkasem Clinic is the most visited clinic out of all, standing at 27.87% out of the students who have visited skincare
    • clinics. Next, we see that Wuttisak Clinic is the second most visited being at 22.95%. The third most visited clinic is Nittipon Clinic at 11.47% out all the students who have visited skincare clinics.
    • Types of treatment Acne Treatment Cumulative Frequency Percent Valid Percent Percent Valid No 63 63.0 63.0 63.0 Yes 37 37.0 37.0 100.0 Total 100 100.0 100.0 Doctor's Advising Cumulative Frequency Percent Valid Percent Percent Valid No 85 85.0 85.0 85.0 Yes 15 15.0 15.0 100.0 Total 100 100.0 100.0 Face Lift/Botox Cumulative Frequency Percent Valid Percent Percent Valid No 95 95.0 95.0 95.0 Yes 5 5.0 5.0 100.0 Total 100 100.0 100.0 Whitening Treatment Cumulative Frequency Percent Valid Percent Percent Valid No 80 80.0 80.0 80.0 Yes 20 20.0 20.0 100.0 Total 100 100.0 100.0
    • Body Slimming Cumulative Frequency Percent Valid Percent Percent Valid No 86 86.0 86.0 86.0 Yes 14 14.0 14.0 100.0 Total 100 100.0 100.0 Wrinkles Reduction Treament Cumulative Frequency Percent Valid Percent Percent Valid No 98 98.0 98.0 98.0 Yes 2 2.0 2.0 100.0 Total 100 100.0 100.0 Scar Reduction/Removal Cumulative Frequency Percent Valid Percent Percent Valid No 90 90.0 90.0 90.0 Yes 10 10.0 10.0 100.0 Total 100 100.0 100.0 Purchasing Skincare Products Cumulative Frequency Percent Valid Percent Percent Valid No 91 91.0 91.0 91.0 Yes 9 9.0 9.0 100.0 Total 100 100.0 100.0
    • Description This information is able to demonstrate the treatment programs that most of the respondents have been using. From this information, we can indicate which treatments should be allowed to have promotional discounts in order to better persuade customers to go to the clinics. This method of providing special discounts for the more popular treatments will persuade even more people to use those treatments. So the top 6 treatments below should be provided on hand to serve ABAC students in our business:
    • • Acne care • Whitening treatment • Doctor’s advising • Body slimming • Scar removal treatment • Skincare products: sun block cream, face wash and etc.
    • General Information of the visiting customers How often do you use these services? Cumulative Frequency Percent Valid Percent Percent Valid Never 39 39.0 39.0 39.0 About once a week 17 17.0 17.0 56.0 About once a month 16 16.0 16.0 72.0 2 or 3 times a month 7 7.0 7.0 79.0 Every 2 or 3 months 12 12.0 12.0 91.0 Every 6 months 2 2.0 2.0 93.0 Every year 6 6.0 6.0 99.0 Every 2 or more years 1 1.0 1.0 100.0 Total 100 100.0 100.0 Description The information in the chart above doesn’tgive any reasonable details about how often we should operate our business. This is because the property that we are using for our business consists of a fixed monthly rental fee that we have to pay regardless of how often we operate our clinic or how much income we earn. So, in this case, our service should be available daily. However, this data does in fact tell us how we can forecast our potential income during each period. How much do you spend per time you visit the clinic? Cumulative Frequency Percent Valid Percent Percent Valid Never 39 39.0 39.0 39.0 101 - 300 baht 6 6.0 6.0 45.0 301 - 500 baht 16 16.0 16.0 61.0 501 - 800 baht 20 20.0 20.0 81.0 801 - 1000 baht 12 12.0 12.0 93.0 More than 1000 baht 7 7.0 7.0 100.0 Total 100 100.0 100.0 Description The data presented above basically tells us the price ranges that we must stay within in order to get the most customers. Also, we can set new promotions based on whether we can stay within the range of these preferable prices: 300 – 1,000 Baht.
    • How much time do you spend in the clinic? Cumulative Frequency Percent Valid Percent Percent Valid Never 39 39.0 39.0 39.0 15-30 minutes 11 11.0 11.0 50.0 30 minutes - 1 hour 29 29.0 29.0 79.0 1 - 2 hours 20 20.0 20.0 99.0 More than 2 hours 1 1.0 1.0 100.0 Total 100 100.0 100.0 Description From the chart seen above, we can determine how long customers usually have to wait in order to receive any kind of service. So, this is useful to us in that we can better manage our time so that we can serve more customers faster and more efficiently. What days do you usually go to the clinic? Cumulative Frequency Percent Valid Percent Percent Valid Never 39 39.0 39.0 39.0 Weekdays 23 23.0 23.0 62.0 Weekends 38 38.0 38.0 100.0 Total 100 100.0 100.0 What time do you usually go to the clinic? Cumulative Frequency Percent Valid Percent Percent Valid Never 39 39.0 39.0 39.0 Morning 2 2.0 2.0 41.0 Afternoon 26 26.0 26.0 67.0 Evening 33 33.0 33.0 100.0 Total 100 100.0 100.0 Description Illustrated in the 2 charts above, we can achieve a better understanding on how we can manage both our operating costs as well as general expenses. By observing the daily
    • time schedules of our customers, we can predict when we need to hire extra part-time staff members, or when to shut off unnecessary sources of energy. All these factors can make our business much more efficient in terms of cost management.
    • Conclusion Based on all of the collected data from the questionnaire, we are able to confidently say that our concept to create a skincare clinic near ABAC Suvarnabhumi is a feasible project to invest in. This is because we found that the majority of respondents agreed that skincare was quite important, and that they favored having a skincare clinic near the Suvarnabhumi campus. Furthermore, the location itself, which is at GVC, is highly popular and our plan to invest in this area matches popularity of the area. This means that the respondents preferred to have a skincare clinic near the GVC area. Apart from that, we know that our products will need to be priced from 300 to 1,000 baht based off of the data showing ABAC students’ allowances and how much they’ve spent per visit to a clinic. In addition, if we want our clinic to be successful, we need to emphasize on what factors will make students more inclined to visit our skincare clinic. Mainly, we will focus on providing high quality products, inexpensive pricing and a variety of promotions, and finally, we will be known for our great services.
    • Recommendations Even though our project is quite feasible, we have to take into consideration that operating costs will have to be properly managed. Even when the clinic is well known, customers will only come during specific times, such as only during the weekends in the afternoon and evenings. So, we have to manage when we should hire part-time staff and when we should reduce the amount of energy consumption in our clinic. Also, in terms of the types of treatments that we provide, we need to be able to provide the types of treatments that the students want. This is based off of what main skin problem these students have, which is mainly acne, and oily/dry skin. So we should be able to provide the best treatments possible for these ailments. We relate our clinic to Pornkasem because we want to provide services similar to the treatment program offered by Pornkasem for the improvement of all types of skin. The clinic’s treatment programs present a full line of organic skin care products and other specialized treatments. These unique treatments promise real change with new clarity, youthfulness and overall healthiness you never knew your skin could have. Pornkasem is the answer to all types of skin problems, starting from simple acne prone skin, wrinkly skin, and other types of skin ailments. From the data we collected, we can say that Wuttisak skincare clinic is one of the more recognized clinics out there. However, we chose to relate to Pornkasem because out of the 100 respondents who had taken our questionnaire, 61 have used skincare clinics before. And those 61 respondents have used Pornkasem the most. So, if we want more potential customers, we need to be able to relate our business to another one that is popular in terms of how often people use it.