Broadcast Search and User Generated Content


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Short presentation on Broadcast Search and User Generated Content prepared by Team 6 for ENTRE521 at UW Foster School of Business

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Broadcast Search and User Generated Content

  1. 1. User Generated Content & Broadcast Search Team 6: Beau Raines, Jai Patel, Peter O'Donoghue, Rajan Chaudhry, Shahab Matin
  2. 2. Broadcast Search <ul><li>Natural selection of intrinsically motivated participants </li></ul><ul><li>“ Seekers” have to carefully specify problems </li></ul><ul><li>Success criteria (expectations) must be clearly defined </li></ul><ul><li>Large number of perspective “solvers” with diverse backgrounds </li></ul><ul><li>“ Outside the box” solutions </li></ul><ul><li>Competition among Solvers drives better solutions </li></ul>
  3. 3. Broadcast Search through History <ul><li>Longitude Act of 1714 </li></ul><ul><ul><li>Seeker—Queen Anne </li></ul></ul><ul><ul><li>Solver—John Harrison (carpenter & self taught watchmaker) </li></ul></ul><ul><li>Sodium Carbonate from Sea Salt 1775 </li></ul><ul><ul><li>Seeker—French Academy of Sciences </li></ul></ul><ul><ul><li>Solver—Nicolas Leblanc (surgeon) </li></ul></ul><ul><li>Orteig Prize 1919 </li></ul><ul><ul><li>Seeker—Ray Orteig (hotel owner) </li></ul></ul><ul><ul><li>Solver—Charles Lindberg (mail pilot) </li></ul></ul>
  4. 4. Issues with Broadcast Search <ul><li>Problem </li></ul><ul><ul><li>Seeker does not pay promised award (lost credibility) </li></ul></ul><ul><li>Nicolas Leblanc </li></ul><ul><ul><li>Government took factory and never paid him prize money </li></ul></ul><ul><ul><li>Napoleon returned factory years later but Leblanc was never able to raise enough capital to reopen it </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Award decision controlled by third party with no ulterior motive </li></ul></ul><ul><ul><li>Well defined success criteria </li></ul></ul>
  5. 5. Issues with Broadcast Search <ul><li>Problem </li></ul><ul><ul><li>Who owns Intellectual Property (IP)? </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Clearly state who owns IP </li></ul></ul><ul><ul><li>Award must consider IP rules </li></ul></ul><ul><li>X-Prize </li></ul><ul><ul><li>Award is much less than cost of developing solution </li></ul></ul><ul><ul><li>Solver keeps IP and can capitalize on innovation </li></ul></ul>
  6. 6. Issues with Broadcast Search <ul><li>Problem </li></ul><ul><ul><li>Motivation does not match solver criteria </li></ul></ul><ul><ul><ul><li>Monetary / Resources / Ability </li></ul></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Rules of broadcast search must provide proper motivation </li></ul></ul><ul><ul><li>Challenge + Monetary award + IP must be enough to attract capable Solvers </li></ul></ul>
  7. 7. Netflix Prize <ul><li>Cinematch SM : Netflix movie recommendation system </li></ul><ul><li>Prize Rules (): </li></ul><ul><ul><li>Prediction accuracy 10% better </li></ul></ul><ul><ul><li>Share algorithm with everyone </li></ul></ul><ul><ul><li>Grant license to Netflix only </li></ul></ul><ul><ul><li>Grand Prize: $1,000,000 (USD) Cash </li></ul></ul><ul><ul><li>Progress Prizes: $50,000 (USD) Cash </li></ul></ul><ul><li>45161 contestants on 37099 teams from 180 different countries </li></ul><ul><li>35926 valid submissions from 4233 different teams </li></ul><ul><ul><li> </li></ul></ul>
  8. 8. X—Prize <ul><li>Current Challenges </li></ul><ul><ul><li>Space (Ansari space tourism challenge) </li></ul></ul><ul><ul><li>Auto (Progressive 100 MPGe car) </li></ul></ul><ul><ul><li>Genomics (Archon—DNA sequencing) </li></ul></ul><ul><ul><li>Lunar (Google & Northrop Grumman Lunar Landers) </li></ul></ul><ul><li>Future Challenges </li></ul><ul><ul><li>Energy & Environment </li></ul></ul><ul><ul><li>Education & Global Development </li></ul></ul><ul><ul><li>Exploration </li></ul></ul><ul><ul><li>Life Sciences </li></ul></ul><ul><ul><li> </li></ul></ul>
  9. 9. User Generated Content <ul><li>Refers to various kinds of media content, publicly available, that are produced by end-users. </li></ul>
  10. 11. Yelp -“Real reviews, by real people” <ul><li>Users rate and write reviews </li></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Local Attractions </li></ul></ul><ul><li>Social network </li></ul><ul><ul><li>Live events </li></ul></ul>
  11. 12. Mashups <ul><li>Club and radio DJ's </li></ul><ul><ul><li>Infrequently produced </li></ul></ul><ul><ul><li>Primarily non-musicians </li></ul></ul><ul><li>Facilitated through ease of editing with computers </li></ul><ul><li>Distributed on-line </li></ul><ul><li>Potential IP issue </li></ul>
  12. 13. Photosynth <ul><li>Complement to existing products </li></ul><ul><ul><li>Still Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Connect people through experiences or interests </li></ul><ul><ul><li>Person was there </li></ul></ul><ul><ul><li>Person wished they were </li></ul></ul>
  13. 14. Related Topics <ul><li>Issues </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Professional versus Non-Professional </li></ul></ul><ul><ul><li>IP infringement </li></ul></ul><ul><li>Web 2.0 is participatory </li></ul><ul><ul><li>Momentum </li></ul></ul><ul><ul><li>Critical mass </li></ul></ul>
  14. 15. Quality <ul><li>Apply both to users and firms </li></ul><ul><ul><li>How do I find good content? </li></ul></ul><ul><ul><li>How do I ensure that the content meets my standards? </li></ul></ul><ul><li>Non-professional </li></ul><ul><li>Rating systems </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><ul><li>Netflix people like you ratings </li></ul></ul></ul><ul><ul><li>Appropriate content </li></ul></ul><ul><li>Social networks to find “similar” users </li></ul><ul><ul><li>Live events </li></ul></ul>
  15. 16. Questions