The Future of Web Content Management
David Nuescheler Chief Technology Officer
david.nuescheler@day.com

                                                      ...
Introducing Day Software


                              G
                                       H
                      ...
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                       ...
THE FUTURE IS
  OPEN
  NEPO
THE FUTURE IS D
                  AR
                       IN




  OPEN
                   S


                ND
      ...
Introducing JCR


  170

  283

                  7
Introducing CMIS.
                TO
           ED
       EAS



     SIS
    REL             Y
                 MA 0
    ...
Open Standards




    JCR & CMIS
THE FUTURE ISTY
                   NI
                       IN




  OPEN
                   S


                 MU
    ...
Open Source Drives Ubiquity



                                      Carsten        Peeter
                           Davi...
THE FUTURE IS
CLOUDY
YDUOLC
“I need hardware to run WCM...”

                                                 CPUs?
Internet Connectivity? SAN / NAS A...
To the rescue...




           hardware
            for rent.
                        CLOUD
The Hybrid Cloud

                                 On-Premises


                     CQ                                  ...
Storm Traffic
  server3
  server2
  server1




            Q1   Q2   Q3   Q4
Scaling Options in ECM
        1                                2
  “Ostrich”-style   “Exception”-style
                  ...
Scaling Options in ECM
                 3
           “Cloud”-style
               Hot-Join




                       uste...
THE FUTURE IS
BUSINESS
SSENISUB
WCM Stakeholders
     BUSINESS
      OWNER


                 Site     Systems
                Owner
 CMO                 ...
Application & WCM 1.0
pre 2010




    WebApps           miles   WebSites
               s
         portalapps
      busin...
Drag & Drop Integration




                 applications,
                 portlets, gadgets
Aligning with business.




              +
THE FUTURE IS
CONTEXT
TXETNOC
Users, are users, are users.

                3 ±2
Authors    10
                4 ±2
Intranet   10
                5 ±2
P...
Inside the Online Marketing


                                       ...and
                                        win.
 ...
MVT: Let your prospect decide.


     Your rs
   designe.
     fave

                       Your s
                       ...
Context centric
                                           Context

                                                      ...
THE FUTURE IS
 AGILE
 ELIGA
Adapt in changing markets




              1 2 3
             content   structure   logic

 ...well
you h    that’s
     ...
Data First.


 Your content model is going to be...
          ...WRONG.
                           ...it is
              ...
Componentized Deployment.


  Your application is going to be...
      ...OUTDATED.
                           ...or b
   ...
THE FUTURE IS
MOBILE
ELIBOM
Built-in Multi-Channel
Device detection




                       mobile &n
                      navigatio

     pdf / p...
Mobile Content
Game Changer
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                       ...
demo
demo
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                       ...
Is your WCM future proof?


    OPEN?
    CLOUD READY?
    BUSINESS ORIENTED?
    CONTEXT CENTRIC?
    AGILE?
    MOBILE?
THANK YOU
     UOY KNAHT

contact   david@day.com
          info@day.com
          @davidnuescheler
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Cms forum, future of Web Content Management

  1. 1. The Future of Web Content Management
  2. 2. David Nuescheler Chief Technology Officer david.nuescheler@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Jackrabbit Committer / Member uncled@apache.org David Nuescheler TC Member / CMIS-JCR Liaison david@day.com
  3. 3. Introducing Day Software G H I C F A J B E K L Global WCM Leader Headquartered Basel, Switzerland and Boston, Massachusetts Support Offices: California, Basel, Singapore International Offices: Switzerland, Germany, France, Italy, UK, Singapore Healthy, organically growing public company
  4. 4. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  5. 5. THE FUTURE IS OPEN NEPO
  6. 6. THE FUTURE IS D AR IN OPEN S ND ... A NSTA NEPO OPE
  7. 7. Introducing JCR 170 283 7
  8. 8. Introducing CMIS. TO ED EAS SIS REL Y MA 0 2010 OA V1.
  9. 9. Open Standards JCR & CMIS
  10. 10. THE FUTURE ISTY NI IN OPEN S MU ... A COM OPEN NEPO
  11. 11. Open Source Drives Ubiquity Carsten Peeter David Toby Dominique Michael Roy Michael Tom ...many more Jukka Felix Angela Bertrand Apache Apache Software Apache JCR HTTP REST CMIS URL Jackrabbit Sling WebServer Foundation License +20 More 11 4
  12. 12. THE FUTURE IS CLOUDY YDUOLC
  13. 13. “I need hardware to run WCM...” CPUs? Internet Connectivity? SAN / NAS Agreements Sizing Investment Purchase Order Cores? Disaster Recovery Backup Rack space How much Disk? Operating systems JVM Version root access? Clustering What Filesystems? Hosting costs Firewall Network Zone Performance Tuning Unix Sysadmins Load Balancer IP Address Who authorized this? Configuration Web Server Latency Shipping Date Hardware Request Form
  14. 14. To the rescue... hardware for rent. CLOUD
  15. 15. The Hybrid Cloud On-Premises CQ On-Demand CQ DAM WCM SoCo Targeting Analytics Segmentation aling lastic Sc E Package CRX Share JCR Compliant Content Repository -use y-to es Readervic S
  16. 16. Storm Traffic server3 server2 server1 Q1 Q2 Q3 Q4
  17. 17. Scaling Options in ECM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!0'12%12!-#1#$%3!45! 0'1(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;63'1B%12! ! ! ! *CDCED! ! ! ! 0'12%12!-#1#$%B%12!"%3('3B#1F%! +,-!?6<6F'1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!'(!&)*!
  18. 18. Scaling Options in ECM 3 “Cloud”-style Hot-Join uster- “ l e” c born
  19. 19. THE FUTURE IS BUSINESS SSENISUB
  20. 20. WCM Stakeholders BUSINESS OWNER Site Systems Owner CMO CIO Marketing IT Authors Developer
  21. 21. Application & WCM 1.0 pre 2010 WebApps miles WebSites s portalapps business ets extran rce comme
  22. 22. Drag & Drop Integration applications, portlets, gadgets
  23. 23. Aligning with business. +
  24. 24. THE FUTURE IS CONTEXT TXETNOC
  25. 25. Users, are users, are users. 3 ±2 Authors 10 4 ±2 Intranet 10 5 ±2 Public 10
  26. 26. Inside the Online Marketing ...and win. Identify Buy Campaign Now! Segment Target the audience Campaigns
  27. 27. MVT: Let your prospect decide. Your rs designe. fave Your s HiPPO. fave Yourite. f avour
  28. 28. Context centric Context CRM / Profile Behavior Preferences Current Environment (very “current”) Recommendations Segmentation xtend e e iz Drives User Experience visuallate simu
  29. 29. THE FUTURE IS AGILE ELIGA
  30. 30. Adapt in changing markets 1 2 3 content structure logic ...well you h that’s ave a why CMS .
  31. 31. Data First. Your content model is going to be... ...WRONG. ...it is matt just a er of time
  32. 32. Componentized Deployment. Your application is going to be... ...OUTDATED. ...or b uggy .
  33. 33. THE FUTURE IS MOBILE ELIBOM
  34. 34. Built-in Multi-Channel Device detection mobile &n navigatio pdf / print newsletters rss & atom Built-in nel & n Multi-Chaection Device Det
  35. 35. Mobile Content
  36. 36. Game Changer
  37. 37. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  38. 38. demo
  39. 39. demo
  40. 40. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  41. 41. Is your WCM future proof? OPEN? CLOUD READY? BUSINESS ORIENTED? CONTEXT CENTRIC? AGILE? MOBILE?
  42. 42. THANK YOU UOY KNAHT contact david@day.com info@day.com @davidnuescheler

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