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Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
Twitter Alloy Pres
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Twitter Alloy Pres

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  • Who we are: online commerce.Goals: Brand awareness, growth, CONVERSIONSMethods: SEM, SEO, Social, BannersWhat are our challenges:Brand awarenessGrowth with restricted budget
  • Most of this falls under what we generally think of day to day PR. We aim to build awareness, start conversations and keep them going. We want people to think that we are insiders/leaders in this industry.
  • Challenges- unknown brands, not many followers yet
  • Much shorter campaign. This is the difference between 500 and 10K followers. Reach. Twitpic added to our facebook page cross platform promotingNB that other products from the same brand experienced a lift during this time- other models sold rapidly as well.
  • How to get startedWho else uses itTracking?
  • Transcript

    • 1. Marketing MeetUp, Alloy Ventures
      Feb 11, 2010
    • 2. Outline
      Intro to Moxsie
      Common uses
      Customer Service
      Community Interaction
      Raise Awareness
      Case Study 1- New Brand Launch
      Case Study 2- Product Back in Stock
      Further Impact
    • 3. What is Moxsie
    • 4. Common Uses
      Customer Service
      Community- Who is Moxsie?
      Raise Awareness:
    • 5. Case Study 1: Litter SF
      Goals:
      Brand Awareness for Litter SF and Moxsie
      Sell Litter SF
      Challenges:
      Litter SF is unknown, we’re unknown
      We don’t have many followers
    • 6. 5/20
      5/20 - 5/22
      5/26 - 6/1
      Campaign Format
      Teaser
      Launch Announcement
      Hype
      Sale Announcement
      Endorsements
      Case Study 1: New Brand Launch
    • 7. Teaser
      Launch
    • 8. Hype
      Follower Perk Announcements
    • 9. Tweet views across Litter SF Campaign
      Red: Followers per userTotal Exposure: 22,426
      * To be read as “Moxsie tweeted 22 times, viewed by 562 followers each time”
    • 10. Case Study 2: Relaunch
      Goals:
      Awareness that an item is back in stock
      Sell!
      Challenges:
      Limited inventory= limited timeframe
      Unknown brand awareness level
    • 11. Case Study 2: DeuxLux Bag
      Back in stock/Call to action:
      Responses and RTs (with url):
    • 12. Campaign Breakdown and Results
    • 13. Further Impact of Twitter
      Tracking Challenges:
      Analytics says <1% of traffic from twitter… and twitter gets a .90% conversion rate
      Unpaid traffic and revenue:
      Original image redacted. However, consistently over 50% of our revenue comes from unpaid sources. This is exceptional in an online retail company at our size and age.
      So who wants to get started? What’s holding you back? What are your challenges?

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