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Magnatune Corporate Presentation (for suits)
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Magnatune Corporate Presentation (for suits)

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Magnatune presentation I use when presenting to corporate types (bankers, music industry executives, etc). Puts Magnatune in more traditional marketing and positioning terms.

Magnatune presentation I use when presenting to corporate types (bankers, music industry executives, etc). Puts Magnatune in more traditional marketing and positioning terms.

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Transcript

  • 1. Magnatune is... Next-generation record label Combines B2C and B2B B2C: downloads and CDs B2B: music licensing for commercial use
  • 2. Main Consumer Benefits Selected music Full Preview Fair price High quality product
  • 3. Selected Music Consistent quality Hard-to-find genres Manageable size
  • 4. Preview Listen to everything for free Never-ending genre mixes High audio quality MP3 streams
  • 5. Fair Price Pay what you want 50% for the musician No registration
  • 6. Quality Product MP3 and CD quality downloads Allows later re-download No DRM
  • 7. Leveraging consumer anger at the Music Industry Limited musical diversity, poor quality CD prices too high Ripped-off musicians speaking out DRM Symptom: using P2P is acting as a just-cause revolutionary
  • 8. How music demand is typically created Traditional command- and-control marketing Grass-roots uprising quot;Customers also boughtquot; Try-before-you-buy (Magnatune’s focus)
  • 9. Try-before-you-buy: the old ways Radio MTV Concerts Mix tapes from friends
  • 10. Try-before-you-buy: many new ways 30-second snippets (iTunes/Amazon) quot;Conceptquot; compilations (quot;Buddha Barquot;) Recommendation web sites P2P used for previewing Mix CDs from friends Social MP3 sharing DJ culture & raves Internet radio
  • 11. Music Biz isn't just CDs Most music heard is not at home, but in a business/commercial setting Consumer shopping experience is increasingly staged, with music in a key role Music is branding TV commercials make hits Tie-ins are increasing Music biz becoming like book publishing
  • 12. end.

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