Using Social Media
                  In Your Job Search




For Tufts Alumni by Barbara Bix, BB Marketing Plus, in Novembe...
What are you hoping to get out
    of tonight’s session?
What does a job search involve?
                  • Cultivating a network
                  • Information interviews
     ...
Social media can
 accelerate the
    process
What is social media?
• Blogs, and Linked In, and
  Twitter—Oh my!
  – Set of technologies that
    facilitate online inte...
Social media is about
online conversations
 •   Blogs
 •   Microblogs
 •   Communities
 •   Networks
It begins with listening
 • Learn about market trends,
   industries, companies, people
 • Use social aggregators:
   – ww...
But you also want to demonstrate
that you have what employers seek
 •   Expertise
 •   Experience
 •   Knowledge
 •   Ener...
Social media can
  help you raise
      others’
  awareness of
 these strengths
Here’s how:
Blogs
        What are    Interactive journals
        they?
        How do     Read to stay
        you use    current, u...
Read others’ blogs to stay current &
uncover trends and opportunities
           • Use blogs to complement trade
         ...
Use blogs to establish
                   yourself as a thought leader
                   • Create your own blog
         ...
Microblogs
What are   Messaging tools (such as Twitter,
they?      status updates)

How do     Read to stay current, uncov...
Stay current, uncover trends
                • Identify and “Follow”
                  thought leaders
                • S...
Establish thought leadership, stay top of
        mind, build your network
                 • Complements email
          ...
Postings
   • Search “Job
     Opportunity Boston”
   • Follow local companies
     that have twitter job
     feeds
     ...
Communities   What            Online
              are          watercoolers
              they?
              How do    C...
Converse with peers
                      • Join an existing
                        community to build
                  ...
Reviews
What    User references
are
they?
How do
you use • People references
them? (LI)
        • Company references
     ...
Social Networks
What       Community Centers
are
they?
How do
you use • Network development
them?   • Network maintenance
...
LinkedIn: The Job Search Hub
        •   Resume
        •   Cover letter
        •   References
        •   Also includes:...
LinkedIn tips
• Use the status update regularly
• Comment on others’ updates
• Find out if company is
  growing/shrinking
...
Facebook                                • That’s where your closest
                                          relationship...
Who has used
                •   For a job search?
social media?
                •   LinkedIn?
                •   Faceboo...
Tell us about your social
media successes!
Tip: Be a good
conversationalist
• Listen more than you
  speak
• Engage and encourage
  engagement
• Have something
  int...
Tip: Cultivate relationships
          • Follow conversational leads
            – Status links
            – Blogs
      ...
Tip: Give before you get
             • Know what matters to your
               network
               – Read their statu...
Tip: Let everyone know that
you’re looking—and for what
                 • Tweet
                 • Status bars
          ...
Tip: Showcase your
      expertise
 • Resumes and references
   on LinkedIn
 • Blog
 • Digg, Delicious,
   Stumbleupon
 • ...
Tip: Identify target companies
• Use LI to find out:
  – Who’s hiring (group job
    opps)
  – Company growth rate:
    Nu...
Tip: Prepare for interviews
         • Read the company blog
         • Read competitors’ blogs
         • Follow industry...
Tip: Stay top of mind
               • Tweet
               • Update your status
                 bar regularly
          ...
Tip: The Internet is
permanent and searchable
    • Consider optimizing your
      posts
    • Consciously choose your
   ...
Tip:
Make a good
impression
• Be professional
• Be helpful
• Be a team player
Tip: Track what’s being
said about you
               • You can’t control
                 what people say
               ...
What are your
concerns about
  using social
    media?
What’s your social networking
plan for:
             • Cultivating a network?
             • Identifying
               op...
• Improve
                 efficiency with
General tips     aggregators,
                 filters, and
                 se...
Get started today
• Follow experts in your field
• Identify some good places
  to work in your chosen
  locale
• Polish yo...
MORE Resources
• Chris Brogan Ebook:
  www.chrisbrogan.com/free-ebook-using-the-
  social-web-to-find-work/




• BB Marke...
Thank you!
• Barbara Bix, BB Marketing Plus
• High- tech, health care, and
  professional service marketing
• Leveraging c...
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Transcript of "Finaltuftspreso11092"

  1. 1. Using Social Media In Your Job Search For Tufts Alumni by Barbara Bix, BB Marketing Plus, in November 2009
  2. 2. What are you hoping to get out of tonight’s session?
  3. 3. What does a job search involve? • Cultivating a network • Information interviews • Making a positive impression • Standing out from the crowd • Cementing relationships • Staying top of mind • In short, lots of social skills
  4. 4. Social media can accelerate the process
  5. 5. What is social media? • Blogs, and Linked In, and Twitter—Oh my! – Set of technologies that facilitate online interaction – Enables participants to discover, share, and discuss content (asynchronously)
  6. 6. Social media is about online conversations • Blogs • Microblogs • Communities • Networks
  7. 7. It begins with listening • Learn about market trends, industries, companies, people • Use social aggregators: – www.backtype.com – www.socialmention.com • Use bookmarking sites – www.digg.com – www.stumbleupon.com
  8. 8. But you also want to demonstrate that you have what employers seek • Expertise • Experience • Knowledge • Energy • Attitude • Professionalism
  9. 9. Social media can help you raise others’ awareness of these strengths
  10. 10. Here’s how:
  11. 11. Blogs What are Interactive journals they? How do Read to stay you use current, uncover them? trends Write to establish yourself as a thought leader, attract attention
  12. 12. Read others’ blogs to stay current & uncover trends and opportunities • Use blogs to complement trade journals • Tools – Search – Alerts – RSS feeds – Readers – Bookmarking sites
  13. 13. Use blogs to establish yourself as a thought leader • Create your own blog – Example: http://solutionmarketingblog.com/ – Tools “Theblog • Wordpress, Blogspot, Typepad demonstrates my – Get found: Optimize your blog capabilities and showcases my • Comment on others’ blogs work”
  14. 14. Microblogs What are Messaging tools (such as Twitter, they? status updates) How do Read to stay current, uncover trends you use them? Write to establish yourself as a thought leader, stay top of mind Build your network Postings
  15. 15. Stay current, uncover trends • Identify and “Follow” thought leaders • Set up search strings to monitor breaking news • Tools – Twitter Search – Tweetdeck – # Tags (e.g. #jobsearch, #socmedia)
  16. 16. Establish thought leadership, stay top of mind, build your network • Complements email – Associate your profile with news others find interesting – Encourages others to follow you • Tools – Direct message (DM) – Reply (@) – Retweet others’ posts (RT)
  17. 17. Postings • Search “Job Opportunity Boston” • Follow local companies that have twitter job feeds – @forresterjobs – @EMCCareers – @Raytheon_jobs
  18. 18. Communities What Online are watercoolers they? How do Converse with you use others that share them? your interests Build your network
  19. 19. Converse with peers • Join an existing community to build your professional network (e.g. www.wikibon.org) • Search for Boston meetups and tweetups • Start your own community
  20. 20. Reviews What User references are they? How do you use • People references them? (LI) • Company references (such as www.glassdoor.com
  21. 21. Social Networks What Community Centers are they? How do you use • Network development them? • Network maintenance • Network nurture
  22. 22. LinkedIn: The Job Search Hub • Resume • Cover letter • References • Also includes: – Blog – Microblog – Communities – Q and A, Slide share, book reviews
  23. 23. LinkedIn tips • Use the status update regularly • Comment on others’ updates • Find out if company is growing/shrinking • Think about what you want your references to say • Add key words to your profile
  24. 24. Facebook • That’s where your closest relationships are • The venue builds closer bonds • Pictures of kids, dogs strengthen personal bond • Cast a wide net, 50% of your contacts aren’t using LinkedIn Source isTweet to link from Keppie careers http://bit.ly/1oVLDm
  25. 25. Who has used • For a job search? social media? • LinkedIn? • Facebook? • Twitter? • How?
  26. 26. Tell us about your social media successes!
  27. 27. Tip: Be a good conversationalist • Listen more than you speak • Engage and encourage engagement • Have something interesting to say
  28. 28. Tip: Cultivate relationships • Follow conversational leads – Status links – Blogs • Acknowledge others’ accomplishments • Retweet their tweets • Reference their content • Follow up and follow through
  29. 29. Tip: Give before you get • Know what matters to your network – Read their status updates – Keep abreast of trends and posts that may affect them • Provide value – Contribute content that they’ll find of interest – Forward useful information
  30. 30. Tip: Let everyone know that you’re looking—and for what • Tweet • Status bars – LinkedIn – Facebook
  31. 31. Tip: Showcase your expertise • Resumes and references on LinkedIn • Blog • Digg, Delicious, Stumbleupon • Comments on other blogs • Comments in communities • Q and A on LinkedIn
  32. 32. Tip: Identify target companies • Use LI to find out: – Who’s hiring (group job opps) – Company growth rate: Number of new hires, number of people who left – Where former colleagues work
  33. 33. Tip: Prepare for interviews • Read the company blog • Read competitors’ blogs • Follow industry trends • Use LI to learn about the people with whom you’ll be interviewing • Use www.glassdoor.com to get the inside scoop
  34. 34. Tip: Stay top of mind • Tweet • Update your status bar regularly • Post to LinkedIn communities • Answer questions
  35. 35. Tip: The Internet is permanent and searchable • Consider optimizing your posts • Consciously choose your on-line persona – Venues – Connections – Content – Tone
  36. 36. Tip: Make a good impression • Be professional • Be helpful • Be a team player
  37. 37. Tip: Track what’s being said about you • You can’t control what people say • You can notice and follow up • Google alerts, Twitter mention, etc.
  38. 38. What are your concerns about using social media?
  39. 39. What’s your social networking plan for: • Cultivating a network? • Identifying opportunities? • Preparing for interviews? • Showcasing your expertise? • Staying top of mind?
  40. 40. • Improve efficiency with General tips aggregators, filters, and search tools • Use social media to supplement, not replace other activities
  41. 41. Get started today • Follow experts in your field • Identify some good places to work in your chosen locale • Polish your Linked In profile • Provide value to your network
  42. 42. MORE Resources • Chris Brogan Ebook: www.chrisbrogan.com/free-ebook-using-the- social-web-to-find-work/ • BB Marketing Plus blog http://www.bbmarketingplus.com/blog • Follow me on Twitter@bbmarketingplus
  43. 43. Thank you! • Barbara Bix, BB Marketing Plus • High- tech, health care, and professional service marketing • Leveraging customer knowledge to: – Develop compelling value propositions – Stay top of mind – Accelerate revenues • www.bbmarketingplus.com

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