• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Company Roadmap Margaret Wallace
 

Company Roadmap Margaret Wallace

on

  • 666 views

business plan advice

business plan advice

Statistics

Views

Total Views
666
Views on SlideShare
666
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Margaret Wallace – Full bio here: http://en.wikipedia.org/wiki/Margaret_Wallace
  • Raised Money
  • Rebel Monkey, Founded in 2007

Company Roadmap Margaret Wallace Company Roadmap Margaret Wallace Presentation Transcript

  • Your Company Roadmap
    Bootstrapped vs. VC-Funded Companies
    Margaret Wallace, CEO, Playmatics
  • 1996
    Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
  • $
    Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
  • Social
    Hard-Core
    Casual
    Single-Player
  • Different Considerations
    Lessons Learned
    Sharpened Focus
    Takeaway: Experience is the Best Education.
  • Basic Parameters
    Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated.
  • Break-Out Success
    Break-Even
    #FAIL
    Takeaway: VCs & Companies Goals Are Not Always in Alignment.
  • Strength of Idea
    Market Size
    Strength of Team
    Competition
    Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.
  • Market Size & Competition
    Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).
  • Sample Slide: Market Advantage
    Tech & Cost Risk Removed
    Cost Amortized Across Multiple Games
    Cost For a Game on Monkey Wrench vs. One-Off Development
    Time For a Game on Monkey Wrench vs. One-Off Development
    • More Engagement for the Money
    • Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging
    • Up Front & Ongoing Cost Savings.
  • Team Structure
    Takeaway: Structure your staffing plan to reflect your investment approach.
  • Financing
    Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway.
  • Roll-Out & Projections
    Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.
  • Sample Slide: Projections
    User Growth: Registrations & Total Games
  • “To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.”
    Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.
  • Resources
    TheFunded – www.thefunded.co
    VentureBeat – www.venturebeat.com
    Blog, Musings of a VC in NYC -- http://www.avc.com/
  • Questions?
    Margaret Wallace
    margaret@playmatics.com
    @margaretwallace