Company Roadmap Margaret WallacePresentation Transcript
Your Company Roadmap Bootstrapped vs. VC-Funded Companies Margaret Wallace, CEO, Playmatics
1996 Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
$ Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
Social Hard-Core Casual Single-Player
Different Considerations Lessons Learned Sharpened Focus Takeaway: Experience is the Best Education.
Basic Parameters Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated.
Break-Out Success Break-Even #FAIL Takeaway: VCs & Companies Goals Are Not Always in Alignment.
Strength of Idea Market Size Strength of Team Competition Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.
Market Size & Competition Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).
Sample Slide: Market Advantage Tech & Cost Risk Removed Cost Amortized Across Multiple Games Cost For a Game on Monkey Wrench vs. One-Off Development Time For a Game on Monkey Wrench vs. One-Off Development
More Engagement for the Money
Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging
Up Front & Ongoing Cost Savings.
Team Structure Takeaway: Structure your staffing plan to reflect your investment approach.
Financing Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway.
Roll-Out & Projections Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.
Sample Slide: Projections User Growth: Registrations & Total Games
“To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.” Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.
Resources TheFunded – www.thefunded.co VentureBeat – www.venturebeat.com Blog, Musings of a VC in NYC -- http://www.avc.com/
Questions? Margaret Wallace firstname.lastname@example.org @margaretwallace