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  • 1. Are You &/or Your Company ready to be LinkedIn ? ® DFW Social Media Marketing August 17, 2009 DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 1 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 2. Business Õnline Networking North TX Affiliate of Integrated Alliances BÕN Instructors • Est. 2003 in Denver, Colorado – Training on LinkedIn since Q1 • Diana Gats 2006 The Alternative Board–Dallas – 10 US Training Locations with Metro West IA-Certified Instructors VPT Enterprise, LLC • CEO - Mike O’Neil P: 972-255-5634 diana.gats@TAB-DallasMetroWest.com – (24,000 LinkedIn Connections) http://linkedin.com/in/dianagats • World leader with 400+ Group • Lucinda Ruch Training +7000 students – Workshops, Webinars, Speaking The Alternative Board–N. Dallas at conferences Facilitating Into The Future, LLC P: 972-370-2386 • Dozen varieties of LinkedIn, lruch@TAB-NDallas.com Social Media training http://linkedin.com/in/lucindaruch – Basics, Sales, Marketing, Recruiting, Profiles, Groups… DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 2 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 3. Key Social Media Players • A Social Network is a community of Harvard Stanford people Stanford, Oxford • Social Networks vary - interests, members & uses • LinkedIn caters to a BUSINESS r? MIT se fo audience he sing t y are u man ess How Busin g - itin -R ecru arch Se g -Job onnectin c -Re- ecting nce n Inte llige -Con petitive -Com l Fun ia -Soc DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 33 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 4. Today’ Today’s Objective: Answer these questions . . . What is LinkedIn? Why would I use LinkedIn? What are key components? What can you do immediately? Tips DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 4 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 5. Value & Success Stories • Assemble LinkedIn components to support your new Marketing strategy • Tool to Obtain more clients or a new job • Connect with prior colleagues • Build awareness of your business & you – how many people are looking at you? • Leverage Google searches • Huge user compiled database • Post events to get to (invisible) people • Find & share with others who have common interests • Resource for questions DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 5 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 6. LinkedIn = Strategic Marketing Tool • HUGE Database on www – 43M users • Information about you and your company is a record • The records are connected • The connections form a network YOU can use • What can you do with a LinkedIn database of 43M users? Database DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 6 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 7. 7 LinkedIn ® • Launched in May 2003 (Founded in CA, Bay area) • A free business-oriented social networking site mainly used for professional networking • Double in Size in the past year: – July 2008: 22 million members and 157 staff – July 2009: 43 million members and 375 staff • Includes professionals from 170 different industries and Executives from ALL of the Fortune 500 • Adding 500,000 new users per WEEK • Owned by Bain Capital • #1 On-Line Business Network DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 7 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 8. LinkedIn Member Demographics ® LinkedIn’s targeting LinkedIn s rich profile data allows for highly accurate and valuable targeting Entire Network = 43+ Million Professional Members Segment Examples Small & Business Financial Medium Sales Marketing Startup Corporate IT Career Decision Service Business Professionals Professionals Professionals Executives Professionals Changers** Makers Professionals Professionals Professionals Directors & Finance Professionals Marketing Professionals Directors & Professionals Professionals working in Above At Professionals, Whose Job Professionals, working at Above At whose job who have companies with Any Size or those who Function is or those who companies with Companies function is IT changed between 50 Company work in the Sales work in the 1-50 With More or positions or and 500 Financial Marketing & employees Than 500 Engineering employers in employees Services Advertising employees the last 60 Industry Industry days 3.6 million 5.8 6.2 million 2.4 million 2.3 million 3.4 million 2.0 million 4.6 million 970k million Custom Audience Segments Job function Industry Company Size Seniority Gender # of Connections DMA Age DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 8 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 9. LinkedIn Members • LinkedIn User Stats – Average Household Income - $109,000 – Average Years of Experience – 15 yrs. – Average Age – 41 yrs. – >36% “Decision-makers” – 2.3M have >3 PC’s in the home – 3M listened to iTunes in the last 30 day – 1.8M own a Blackberry or Treo device 1Source: LinkedIn Web site & Advertising Age DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 9 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 10. Basics: LinkedIn.com Home Page Tour Live • Key Components – People - Jobs - Answers - Companies - Accounts & Settings DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 10 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 11. Basics: LinkedIn.com Home Page Tour Live • Search – People - Jobs - Companies - Answers - Inbox - Groups DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 11 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 12. Basics: LinkedIn.com Home Page Tour Live • Home • Groups** • Profile* • Contacts* • Inbox* • Applications - Events** *This is a subject of: Profiles Plus Class **This is a subject of: Sales & Marketing Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 12 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 13. Basics: LinkedIn.com Home Page Tour Live • Inbox • Network Updates • Group Updates* *This is a subject of: Sales & Marketing Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 13 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 14. Basics: LinkedIn Components LinkedIn Accounts & People Jobs Answers Companies Search Settings Search Home Jobs Home Answer Home Account People Companies Advanced Job Advanced Browse Groups Setting Jobs Search Answer Search Industries Add a Profile My Q&A Profile Setting Companies company Ask Companies in Email Contacts Answers Questions your network Notification Answer Home Page In Box Inbox Questions Setting Applications RSS Setting Groups Reading List Groups Events Personal Google Privacy Slideshare My Network DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 14 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 15. Methodology Overview STEP 0 STEPS 1- 4 Strategy Profile Network Applications Searching • Most start / started here • Very few have developed a clear strategy for how to use LinkedIn DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 15 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 16. Step 0: Your Strategy Your Strategy for using LinkedIn Think about the people you know, would like to get Think about the people you know, would like to get reacquaintedwith, those who could be beneficialbe beneficial in reacquainted with, those who could in providing them as well or credibility. Think about how providing information to attract information or credibility. as find them. Think about how to attract them as well as find them. DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 16 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 17. Step 1a: LinkedIn Profile Who are you? Who is your company? Who do you want to attract? Profile Development Harnessing the power of a well-developed profile. DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 17 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 18. (Personal) Profile Is . . . Live • Your web page on the LinkedIn web site – Your Identity • Biography, Brochure, or Ad – About YOU and your organization – Must Match the official company story – Forward Thinking – MARKETING-ORIENTED – Focused on KEYWORDS that attract others Tip: Microsoft Word Template – Provided in LinkedIn Workshops DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 18 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 19. Profile Components Live • Header/Headline – Incl. photo • Summary and Specialties* • Experience (Work History)* • Education* • Additional Information* – Web Sites – Interests – Groups and Associations • Contact Settings* • Recommendations* *This is a subject of: Profile Plus Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 19 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 20. Tip: Ask for Recommendations Live DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 20 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 21. LI Profile: Your Face to the World DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 21 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 22. Tip: Get the Word Out – Use your Status Bar to communicate! Live DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 22 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 23. Tip: Track your Marketing Presence Live • Your profile has been viewed by 15 people in the last 7 days • Who’s Viewed My Profile? Tip: To see more people, upgrade your account. DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 23 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 24. Information without Searching* • Who is: – Updating their profile – Connecting to who – Joining what group – Recommending who • When viewing an individual profile who else did they also view • Etc. . . *This is a subject of: Sales & Marketing Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 24 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 25. Step 1b: Company Profile Description Specialties Employees Statistics DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 25 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 26. Company Profile: Live • Company Overview • Locations • Company Statistics • News DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 26 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 27. Step 2: Build Your Network: What’s Your Plan? Build Your LinkedIn Network Think about who you want to be connected to strategically as well as colleagues. Connections matter! DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 27 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 28. Philosophy of Connecting: Small vs. Large Six degrees of separation “Example” • Small Networks – Nice to “vouch” for and qualify Your Connections 183 your connections Your trusted friends – Best for Executives, especially & colleagues at large companies Two Degrees away 82,300 Friend of friends, each connected to one of your • Big Networks connections – More prospects Three degrees 6,035,200 – More INBOUND connections away – More respect, sought after Reach these users – Best for Sales, Recruiting, Job through a friend and Seekers one of their friends • Personal decision – how many you connect to DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 28 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 29. Invite Super-Connected People • Builds overall network size FAST • Recruiters have largest LinkedIn networks • Profiles say 500+ connections • Invite to connect • Search on “LION” and “TopLinked.com” DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 29 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 30. Invitation Process • Invite people already on LinkedIn! – Conserves Invitations, already have networks • Invite individuals – Custom message to each, reference info in profile • Invite Small Groups of Individuals* – Networking event (business cards) – Alumni meeting – Custom message to group • Invite a LARGE Group* – Same message to all – Upload a database (Excel, CSV) – Beware of potential issues if not done right Tip: People Not on LinkedIn - Forward email of BÕN training sessions *This is a subject of: Profile Plus Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 30 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 31. Invitation Accepting Process Live Use this for Invitations you Use this in most cases do not want to accept Tip: Never use this DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 31 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 32. Turn Invitations into Opportunities DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 32 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 33. Step 3: Applications Join or Create Groups Live • Join to get notice of meetings, education, people of same interest, etc • Create groups (for Social Media Marketing) DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 33 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 34. Step 3: Applications Group Messaging Bus in ess Ex amp le • Invite group to view your website or video on YouTube DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 34 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 35. Step 3: Applications Find or Create Events DFW Social Media Marketing Property of 2003-2008 - © CopyrightDiana S. GatsIntegrated Alliances - All Rights Reserved August 17, 2009 35 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 36. Integrated Business Applications Using applications in LinkedIn Think about which tools support your strategy? What tools will you still use with LinkedIn? Which applications attract? Find your targets? Are you using them individually or integrated? DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 36 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 37. Tool: Presentation and Slideshare Jamey Milionis Wozniak – Business Owner Joe’ Joe’s Hitch, Trailer and Truck Accessories • Slide Share .ppt • Share • Download • Favorite • Tweet Attracted 24 Views! DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 37 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 38. Tool: Create Polls DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 38 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 39. Tip: Use LinkedIn Answers DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 39 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 40. Tip: Be Seen As An Expert – Answer Questions DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 40 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 41. Step 4: Search Capabilities Search the LinkedIn Network Wealth of information at your fingertips! Think about how to leverage user generated data into knowledge you can use. DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 41 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 42. Searching (SEO) Search for an Individual target by: – Name and other distinguishing characteristics to quickly locate the person – Common interests – Groups & keywords – Shared relationships – Get introduced Search for Information & Knowledge: – Access information never available before and member reliable – Find the right knowledge, or groups to make you more productive – Find the right groups to get you noticed – Know your competition Search on Events Search by skill sets to surface “inroads” to be “Advocates” into your target companies Conduct reference searches on potential job candidates and business partners Saved Searches DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 42 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 43. Tip: Master Search Screen Full Name First and Last name Company Always by Key words anywhere! DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 43 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 44. Search (LinkedIn) Events DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 44 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 45. Use Reference Search DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 45 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 46. Searching* “Examples” Objective: Business Development or Job Search – Companies that you need contact info – Possibly size and employees – Possibly by Industry or Geography – Individuals – Titles, Summary, Interests – Competitors – A relationship who can introduce you to a key contact – Etc. *This is a subject of: Sales & Marketing Class DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 46 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 47. Use Company Search to Gain Insights ge s l ed ees iew w oy rv k no pl n te e em I i v r b tit io - Jo pe Pr om n t& t -C re tac ur on -C c to DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 47 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 48. Success Stories Job Search Monster & Dice failed. LinkedIn: 2 Interviews and a job thru linking to a former TI colleague — Ron Scott, DRS Job Search LinkedIn was key to landing 2 jobs in a row — Scott Schultz, Enterprise Sales Executive, KRONOS Software Intelligence LinkedIn provided information that would never Search be readily available on the internet, providing a small company the inside knowledge to bid like a large company; Several $1000’s in the pipeline now - David Lethe, SANSTools, Inc. © Copyright 2003-2008 - Integrated Alliances - All RightsCopyright © Reserved 2003-2009 - IntegratedSocial Media Marketing Rights Reserved DFW August 17, 2009- All Alliances 48 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 49. Success Stories Get noticed Mayor Candidate hit page 1, 2 entries, within 4 FAST!! days of posting on LinkedIn. LinkedIn kept Mayor Candidate in the top 2 slots on Google, pg 1 - some days ahead of the existing Mayor. Was always ahead of (6 yr) councilman opponent. Here’s the traffic on LinkedIn: “Your profile has been Increase SEO!! viewed by 7 people in the last 7 days. In the last 3 days, you have appeared in search results 8 times.” - Mayor Candidate Sales ROI: 1 Hour on LinkedIn generated $10K in sales and a bid for $75K Kimberly May, President of WnR, Inc, TAB Sales Posted LinkedIn Profiles Plus as Event. Yogi Patel, searched, found & attended class. 3x since Yogi Yogi Patel, Pratham USA DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 49 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 50. Paula's LinkedIn Success Story ® • In January 2003 Paula was a research analyst at Verizon who worked with Leigh Ann, a research manager. • In April of 2003 Leigh Ann moved to Seattle to work for Microsoft. • Before Leigh Ann moved she connected with Paula via LinkedIn. • Fast forward to 2007 – Paula became a Virtual Assistant and updated her LinkedIn profile to reflect her career change. • Leigh Ann read the weekly “Status Update” email that LI sends out and noted Paula’s career change. • Fast forward to 2008 – Leigh Ann has lunch with Brenda, a vendor who lives in San Francisco, who mentions that Brenda is looking for an administrative support. Leigh Ann remembers Paula’s career change and connects Brenda with Paula. Paula gained Brenda as a client because of LinkedIn. DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 50 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 51. Success Stories LinkedIn’ Refer to LinkedIn’s Resource Center for $250K – Millions Successes: • Investment Banker Uses LinkedIn to Land $300,000 in New Business • SVP Gets $250,000 Opportunity Because of LinkedIn • VP of Sales and Business Development Makes Millions Using LinkedIn Independent Surveys *: 81% Generated exposure for my business 52% Helped rise in search engine rankings 61% Increased my traffic/opt in list 35% Helped me close business *Source: Michael Stelzner, Social Media Marketing Industry Report 2009 Market Tools DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 51 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 52. Define Your LinkedIn Strategy Strategy Profile Network Applications Searching Attracting: Find Me Targeting: Find New Opportunities Profile Network Applications Searching Robust profile Join / Create Presentations / Targeted Groups Slideshare / Video Searches Robust Individual Tool bars Routine company profile Connections Searches Open / super Polls connections Find Events Mobile Blog Ask / respond to messages DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 52 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 53. Tip: Do You Know these: Gotcha’s* • LinkedIn gives you a lifetime supply of 3,000 invitations – You don’t know how many you have left until you are down to your last 1,000. – Replying to an Invite through LinkedIn counts as an Invite (Invite is different then connecting) • “I Don’t Know Bob” – IDK – One option for responding to an invitation – Penalizes the sender – Just a few of these (5) and your account gets restricted • Direct Selling – A partnership approach to selling activities works best. – Leads to IDK’s, ignoring of communications • Account Frozen – Send an e-mail to customer_service@linkedin.com asking for re-instatement • Make sure you have only 1 profile – If more then one, need to delete others (Make sure you know how to do it!) *This is a subject of: Profile Plus Class DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 53 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 54. Value & Success Stories Assemble LinkedIn components to support your new Marketing strategy Tool to Obtain more clients or a new job Connect with prior colleagues Build awareness of your business & you – how many people are looking at you? Leverage Google searches Huge user compiled database Post events to get to (invisible) people Find & share with others who have common interests Resource for questions DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 54 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 55. Questions DFW Social Media Marketing Property of Diana S. GatsIntegrated Alliances - All Rights Reserved © Copyright 2003-2008 - August 17, 2009 55 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 56. Recommendations for Attendees • What are possible next steps? – Do You Have a LinkedIn strategy – Join groups – Search for events, colleagues, companies, and new connections – Update your status regularly – Add at least one application • Training Sessions with BÕN Instructors • Other BÕN Services for Individuals and Businesses – Customized Training & Consulting – Profile Setup Services DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 56 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 57. Hands- Hands-on Training Workshops LinkedIn Workshops Presented by Business Online Networking (BÓN) LinkedIn Profile Plus “The Official North Texas Affiliate of Integrated Alliances” September 11, 2009 This series of two-hour, instructor-led, hands-on workshops will be taught with web access so you can work on your LinkedIn® profile in class. When you finish this series you will be able to strategically use LinkedIn® to find customers and be found by them. Your on-line business presence with be greatly improved. Class #1: LinkedIn® Profiles PLUS September 11, 2009 1:30–3:30 pm Cost: $69.00 The Profile PLUS Development Workshop is for new or experienced LinkedIn users. A strong LinkedIn® profile builds your professional brand, increases your credibility, positions you higher in Google® searches, and makes you more attractive to do business with and a more desirable candidate. This nuts and bolts program will help you to create a professional, eye catching profile that will put you ahead of your competition. This two-hour workshop provides expert education. You must have a LinkedIn profile in place prior to the workshop! Please visit www.LinkedIn.com to begin your profile. To Register click here, or type in: http://lippftwcarrollton091109.eventbrite.com Location of Workshops: eeParts 1505 Wallace Drive, Suite 102, Carrollton, TX 75006 Sponsored by EduCorp _____________________________________________________________________________ LinkedIn Sales & Class #2: LinkedIn® Sales & Marketing August 21, 2009 1:30–3:30pm Cost: $69.00 The LinkedIn® Sales and Marketing Workshop teaches those responsible for bringing business in the door how to use the Marketing LinkedIn® tool most effectively to make more money for your company and for you. Beyond basic education on LinkedIn, it covers specific strategies for the most common selling scenarios – hunting for business, named/targeted accounts, territories, vertical markets, business partners and sales channels. This course jump starts you on your marketing plan September 25, 2009 with strategies for on-line branding, creating/managing LinkedIn Groups and search engine optimization. It is highly recommended that you take Profiles Plus Class prior to Sales & Marketing. To Register click here, or type in: http://lismftwrichardson092509.eventbrite.com Location of Workshop: DeVry University 2201 N. Central Expressway, Suite 200, Richardson, TX 75080 Contact BóN Instructors Diana S. Gats 972-255-5634 Diana.gats@TAB-DallasMetroWest.com Lucinda Ruch 972-370-2386 LRuch@TAB-NDallas.com DFW Social Media Marketing © © Copyright 2003-2008Integrated Alliances - AllAll Rights Reserved Copyright 2003-2008 - - Integrated Alliances - Rights Reserved August 17, 2009 57 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor
  • 58. • Please take our survey! • Invite us (Lucinda & Diana) to be speakers at Lunch & Learn sessions or other events • Sign up for Training • Come see us and invite us to be “LinkedIn” – http://linkedin.com/in/dianagats – http://linkedin.com/in/lucindaruch • Business card for drawing DFW Social Media Marketing © Copyright 2003-2008 - Integrated Alliances - All Rights Reserved August 17, 2009 58 PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor