Hello Wild Winger

Research SL – RL 3 years 2008 (1) about: Motives Avatar types Value of SL 1 = n = 120, be careful drawing conclusions!

2008 (1) about:

Motives

Avatar types

Value of SL

Motives in Maslov, the bigger the motive the more it was mentioned in that specific layer

5 avatartypes: (role)Player, Explorer, Meeter, Professional, Searcher: Green means: motives are often mentioned together Red means: motives are less mentioned together with green motives Role-playing Having a place to call my own (role)Player Learning Explo-ring SL Making friends Hospi-tality

Fun Exploring Second Life Visiting beautifulplaces Explorer Work Intimacy

Making friends Hospitality Diversion Exploring Second Life Meeting people Express myself Meeter

Learning Be apprecia-ted Work Visiting beautiful places Impro-ving social skills Express myself Professional Dating Affairs Can’t pay in RL Diver-sion

Express myself Escape from sorrow Maintai-ning a SL relation-ship Diversion Sex Impro-ving social skills Being appre-ciated Searcher Visiting beauti-ful places Learning Explore and share SL with others Dating

y-axis blue: SL satisfies this motive for me y-axis red: RL satisfies this motive for me

How much value does SL add for what motives? (diff red / blue in previous figure)

Often mentioned motives in interviews Less mentioned motives in interviews SL offers lots of extra value Meeting people all over world Exploring (SL) Visiting beautiful places Roleplaying To enjoy intimacy Being hospitable Dating To be appreciated To express myself SL doesn’t really offer extra value Being creative Making friends Improving social skills Learning Sex Extramarital affairs

Meeting people all over world

Exploring (SL)

Visiting beautiful places

Roleplaying

To enjoy intimacy

Being hospitable

Dating

To be appreciated

To express myself

Being creative

Making friends

Improving social skills

Learning

Sex

Extramarital affairs

Thank you Wild Winger david.denood [a] epn.net