Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding - Presentation Transcript
Delhi Metro Advertising
Unique opportunity to tap huge cosmopolitan market of Delhi
More than 12 lac people commute daily
Captive audience – Consumer continuously surrounded by the Brand for minimum 10 minutes
Low clutter media – High concentration zone with superior visibility
Higher brand recall value Superior brand sustenance
Sole advertising rights at 25 metro stations across lines 1, 2, & 3
Pioneers of airport advertising with concession across all regions at 14 airports
Chennai
Kolkata
Pune
Ahmedabad
Cochin
Goa
Amritsar
Jammu
Vadodara
Calicut
Trivandrum
Tirupati
Jaipur
Lucknow
Our Airports
Pan India presence with 21 branches and strong client base of over 500 active clients
Excellent media options state - of - art displays
Backlit Translite - Hoarding - Central Verge Pillar
- Product Display / Revolving Show Window
Media Offered
Backlit Translite
Backlit Translite Central Verge Pillar
Backlit Translite Central Verge Pillar Show Window / Product Display
Backlit Translite Central Verge Pillar Show Window / Product Display
Hoarding Backlit Translite Central Verge Pillar Show Window / Product Display
Pul Bangash Pratap Nagar Shastri Nagar Inderlok Kanhaiya Nagar Keshav Puram Wazirpur Kohat Enclave Pitampura Rohini East Rohini West Rithala Line 1 Our Metro Stations Shahdara Welcome Seelampur Shastri Park Kashmiri Gate Tis Hazari
Line 2 Our Metro Stations Line 3 Mandi House Pragati Maidan Indraprastha Estate Model Town Azadpur Adarsh Nagar Jahangir Puri New Delhi Station Outdoor
Media Vehicle Location Size
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform Type : Backlit Translite – Free Standing Unit Size : 9’ x 3’
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 8’ x 4’
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 10’ x 5’
Type : Backlit Translite – Wall Mounted Size : 15’ x 5’ Pragati Maidan, Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering passengers coming down from platform by escalator / staircase
Type : Backlit Translite – Mounted on Beam Size : 16’ x 4’ Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering passengers entering platform by staircase / escalator
Type : Backlit Translite – Mounted on Center Verge Pillar Size : 7’ x6’ Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering the main road traffic
Type : Backlit Translite – Free Standing Unit Size : 4’ x 6’ Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok On the platform
Type : Backlit Translite – Free Standing Unit Size : 10’ x 5’ Model Town, Azadpur , Adarsh Nagar, Jahangir Puri On the platform
Type : Backlit Translite – Wall Mounted Size : 10’ x 5’ Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok, Model Town, Azadpur , Adarsh Nagar, Jahangir Puri In the Concourse Area
Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’ Pragati Maidan On the platform
Pragati Maidan Catering passengers entering the platform by staircase / escalator Type : Backlit Translite – Wall Mounted Size : 16’ x 8’
Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters Type : Backlit Translite - Revolving Show Window Size : 4’ x 7’ (Three Sided Display)
Type : - Wall Mounted – Front lit Size : 24’ x 12’ Pragati Maidan At the Entrance of the Station
Type : - Backlit Translite – Wall Mounted Size : 6’ x 12’ Pragati Maidan On the walkway, catering passenger entering the station building
Indraprastha Estate On the platform Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’
Indraprastha Estate Bridge Walkway, the only entry/exit point of the station building Type : Backlit Translite – Wall Mounted Size : 10’ x 5’
Type : Backlit Translite – Wall Mounted Size : 7 ’ x 3 ’ Mandi House On the Platform / Concourse
Type : Backlit Translite - Wall Mounted Size : 20’ x 4’ New Delhi Station (Ajmeri gate Side) Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
Type : Frontlit - Hoarding Size : 30’ x 15’ New Delhi Station (Ajmeri gate Side) Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
Terms and Conditions: Sites are offered on first cum first serve basis. Minimum contractual period for three months Service tax as applicable, current service tax 12.36% Payment on advance basis. Inputs for display material to be provided by the client
S. L Rao G. M – Business Development # +91- 9818205575 [email_address] TDI International India Limited B-4/62, Safdarjung Enclave New Delhi – 110029 ( India ) Tel.: +91 - 11 - 26165120, +91- 11 – 26162495 Website : www.tdiindia.com Email : [email_address]
TDI International India Limited have been India's L more
TDI International India Limited have been India's Largest Airport
Media Operators since 1986, with Advertising Rights at 14 airports as
of date that includes most of the Metro, Mini Metros and important
airports. It has been singularly responsible for undertaking "Brand
Building Campaigns" in a most scientific manner for numerous
well-known Business Houses and thus achieved a stature for itself as
being synonymous with AIRPORT ADVERTISING IN INDIA. Over the years it
has built up a large Team of Professional Expertise backed by
countrywide infrastructure with fully functional well-equipped network
at 20 cities throughout India.
Ever since 2004, TDI International India Limited have also had the
proud privilege of being associated with Delhi Metro Rail Corporation,
the Capitals premium public transport system as their advertising
rights concessionaire for numerous important rail stations which boast
of large footfall of potential consumers of electronic goods.
In order to meet the ever increasing need to achieve self sufficiency
in all aspects of OOH Media, the company established an independent
agency wing aptly named TDI Media Services to provide our clients with
composite services covering all aspects of Media planning under one
roof. We are therefore best suited to provide our clients with all
services such as Overall Media Planning, buying, it's execution,
scientific monitoring etc. less
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