Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding

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01/28/09 01/28/09

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Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro Branding - Presentation Transcript

  1. Delhi Metro Advertising
  2. Unique opportunity to tap huge cosmopolitan market of Delhi
  3. More than 12 lac people commute daily
  4. Captive audience – Consumer continuously surrounded by the Brand for minimum 10 minutes
  5. Low clutter media – High concentration zone with superior visibility
  6. Higher brand recall value Superior brand sustenance
  7.  
  8. Sole advertising rights at 25 metro stations across lines 1, 2, & 3
  9. Pioneers of airport advertising with concession across all regions at 14 airports
    • Chennai
    • Kolkata
    • Pune
    • Ahmedabad
    • Cochin
    • Goa
    • Amritsar
    • Jammu
    • Vadodara
    • Calicut
    • Trivandrum
    • Tirupati
    • Jaipur
    • Lucknow
    Our Airports
  10. Pan India presence with 21 branches and strong client base of over 500 active clients
  11. Excellent media options state - of - art displays
    • Backlit Translite   - Hoarding    - Central Verge Pillar
    •     - Product Display / Revolving Show Window
    Media Offered
  12. Backlit Translite
  13. Backlit Translite Central Verge Pillar
  14. Backlit Translite Central Verge Pillar Show Window / Product Display
  15. Backlit Translite Central Verge Pillar Show Window / Product Display
  16. Hoarding Backlit Translite Central Verge Pillar Show Window / Product Display
  17. Pul Bangash Pratap Nagar Shastri Nagar Inderlok Kanhaiya Nagar Keshav Puram Wazirpur Kohat Enclave Pitampura Rohini East Rohini West Rithala Line 1 Our Metro Stations Shahdara Welcome Seelampur Shastri Park Kashmiri Gate Tis Hazari
  18. Line 2 Our Metro Stations Line 3 Mandi House Pragati Maidan Indraprastha Estate Model Town Azadpur Adarsh Nagar Jahangir Puri New Delhi Station Outdoor
  19. Media Vehicle Location Size
  20. Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform Type : Backlit Translite – Free Standing Unit Size : 9’ x 3’
  21. Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 8’ x 4’
  22. Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 10’ x 5’
  23. Type : Backlit Translite – Wall Mounted Size : 15’ x 5’ Pragati Maidan, Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering passengers coming down from platform by escalator / staircase
  24. Type : Backlit Translite – Mounted on Beam Size : 16’ x 4’ Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering passengers entering platform by staircase / escalator
  25. Type : Backlit Translite – Mounted on Center Verge Pillar Size : 7’ x6’ Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering the main road traffic
  26. Type : Backlit Translite – Free Standing Unit Size : 4’ x 6’ Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok On the platform
  27. Type : Backlit Translite – Free Standing Unit Size : 10’ x 5’ Model Town, Azadpur , Adarsh Nagar, Jahangir Puri On the platform
  28. Type : Backlit Translite – Wall Mounted Size : 10’ x 5’ Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok, Model Town, Azadpur , Adarsh Nagar, Jahangir Puri In the Concourse Area
  29. Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’ Pragati Maidan On the platform
  30. Pragati Maidan Catering passengers entering the platform by staircase / escalator Type : Backlit Translite – Wall Mounted Size : 16’ x 8’
  31. Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters Type : Backlit Translite - Revolving Show Window Size : 4’ x 7’ (Three Sided Display)‏
  32. Type : - Wall Mounted – Front lit Size : 24’ x 12’ Pragati Maidan At the Entrance of the Station
  33. Type : - Backlit Translite – Wall Mounted Size : 6’ x 12’ Pragati Maidan On the walkway, catering passenger entering the station building
  34. Indraprastha Estate On the platform Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’
  35. Indraprastha Estate Bridge Walkway, the only entry/exit point of the station building Type : Backlit Translite – Wall Mounted Size : 10’ x 5’
  36. Type : Backlit Translite – Wall Mounted Size : 7 ’ x 3 ’ Mandi House On the Platform / Concourse
  37. Type : Backlit Translite - Wall Mounted Size : 20’ x 4’ New Delhi Station (Ajmeri gate Side) Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
  38. Type : Frontlit - Hoarding Size : 30’ x 15’ New Delhi Station (Ajmeri gate Side) Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
  39. Terms and Conditions: Sites are offered on first cum first serve basis. Minimum contractual period for three months Service tax as applicable, current service tax 12.36% Payment on advance basis. Inputs for display material to be provided by the client
  40. S. L Rao G. M – Business Development # +91- 9818205575 [email_address] TDI International India Limited B-4/62, Safdarjung Enclave New Delhi – 110029 ( India )‏ Tel.: +91 - 11 - 26165120, +91- 11 – 26162495 Website : www.tdiindia.com Email : [email_address]

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