Nvp Presentation1 Team5
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Nvp Presentation1 Team5

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  • Na history uitleggen hoe we aan het idee kwamen

Nvp Presentation1 Team5 Nvp Presentation1 Team5 Presentation Transcript

  • PRESENTATION TEAM 5 Barry Zuidgeest Kevin Theunissen Robin Esser
  • Problem:
    • Splattering in men toilet
    • Not paying attention to the ‘job’
    • Automatism
    • Consequences:
    • Dirty toilets
    • Low hygiene
    • High cleaning costs
  • Solution:
    • Give men a target to aim for
    • Attract men’s attention
    • Idea:
    • Heat-sensitive Toiletsticker
  • Toiletsticker
    • What is it?
    • Sticker
    • Heat sensitive ink
    • Placed inside the toilet bowl
    • Changes color when contacting urine
    • History of Toiletsticker
    • Invented and patented by Guus Welling (1999)
    • Application: training young kids
  • The Idea
    • Advertisement in toilets
    • B2B:
    • Get full attention for a company’s message
    • Low arousal
    • Example: “next week in the cinema: Avatar”
    • “ Design your own” Toiletsticker
    • B2C:
    • Customers upload own pictures/images
    • Webshop
    • Example: picture of your mother in law
  • Example
  • Example
  • Example
  • Example December 18th In Theatre www.avatarmovie.com
  • Creating Value
    • Functionality
    • Cleaner toilets (up to 80%)
    • Possibility to advertise
    • Possibility to provide a social message or educate toilet user
    • Purchasing Proces
    • Create and order online
    • Aesthetics
    • Print your own design on a toiletsticker
  • Questions?