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Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
Active Rain- Real Estate Agent Network
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Active Rain- Real Estate Agent Network

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An overview of digital technology as used by ActiveRain, the real estate agent network. …

An overview of digital technology as used by ActiveRain, the real estate agent network.
University of Washington, COM 495

Published in: Real Estate, Technology, Business
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  • 1. REAL ESTATE AGENT NETWORK BY: Kyle Simon University of Washington, Com 495
  • 2. “ THE WORLD’S LARGEST REAL ESTATE NETWORK.” <ul><li>Awesome blogging capabilities- customize and promote! </li></ul><ul><li>Active participation is encouraged and events are held in local cities </li></ul><ul><li>Title Rep’s, loan officer’s, inspector’s, broker’s and closing agents from escrow companies all interact on active rain. </li></ul><ul><li>Have the opportunity to promote your image and your company. Not only to consumers but related professionals. </li></ul>
  • 3. OVER 166,000 MEMBERS NATIONWIDE MAKES ACTIVE RAIN AN AMAZING NETWORKING TOOL FOR ALL PROFESSIONS RELATED TO REAL ESTATE
  • 4. EXAMPLES OF NETWORKING AT USE <ul><li>Title Rep’s- encourage use of their free services to agents </li></ul><ul><li>I received a call from ActiveRain encouraging me to come to a conference that they were holding in my area. </li></ul><ul><li>A “Rainmaker” upgrade gives you a badge by your picture that shows you’re an official rainmaker: </li></ul><ul><li>Connect with Consumers </li></ul><ul><li>Public ActiveRain &quot;Insider&quot; Blog </li></ul><ul><li>Customized Outside Blog </li></ul><ul><li>Custom Domain </li></ul><ul><li>ActiveRain &quot;Genius&quot; Training </li></ul><ul><li>Search Engine Optimized </li></ul><ul><li>$ 29 per month </li></ul>
  • 5.  
  • 6. ACTIVE RAIN CHANNELS <ul><li>Professional AND Consumer Channels </li></ul><ul><li>User-friendly and easy to navigate through info. </li></ul><ul><li>Examples of Consumer channels include: </li></ul><ul><ul><li>Homebuying </li></ul></ul><ul><ul><li>Homeselling </li></ul></ul><ul><ul><li>Mortgage/Finance </li></ul></ul><ul><ul><li>Moving </li></ul></ul><ul><li>Examples of professional channels include: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Sales strategies/tactics </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><li>As example I will show you the professional training channel… Each channel links to blogs related to the topic. </li></ul>
  • 7. BLOGGING, CONTINUING ED., TIME MANAGEMENT ALL COVERED UNDER THE TRAINING CHANNEL
  • 8. HOW CAN MEMBERS BENEFIT? <ul><li>The articles in these channels are all generated by the users of active rain. </li></ul><ul><li>Teachers can write articles about the fast changing real estate license laws while at the same time promoting her business to an abundance of agents. </li></ul><ul><li>We are her customers so you can see how active rain can be useful for related real estate professionals and not just agents. </li></ul><ul><li>Required to take clock hours each year. </li></ul>
  • 9. POINTS FOR RAINMAKERS!
  • 10. DISCUSSION QUESTIONS <ul><li>What do you guys think about the use of the point system to award active members in the network? </li></ul><ul><li>What do you guys think about the $29.99/month upgrade? </li></ul><ul><li>How does this compare to upgrades offered by other sites? </li></ul><ul><li>Is anyone a member of activerain? Biznik? </li></ul><ul><li>Uses social/business networking and blogging channels to create an environment where professionals can interact and have the opportunity to share ideas with people similar to them. </li></ul>

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