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Active Rain- Real Estate Agent Network
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Active Rain- Real Estate Agent Network

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An overview of digital technology as used by ActiveRain, the real estate agent network. …

An overview of digital technology as used by ActiveRain, the real estate agent network.
University of Washington, COM 495

Published in: Real Estate, Technology, Business

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Transcript

  • 1. REAL ESTATE AGENT NETWORK BY: Kyle Simon University of Washington, Com 495
  • 2. “ THE WORLD’S LARGEST REAL ESTATE NETWORK.”
    • Awesome blogging capabilities- customize and promote!
    • Active participation is encouraged and events are held in local cities
    • Title Rep’s, loan officer’s, inspector’s, broker’s and closing agents from escrow companies all interact on active rain.
    • Have the opportunity to promote your image and your company. Not only to consumers but related professionals.
  • 3. OVER 166,000 MEMBERS NATIONWIDE MAKES ACTIVE RAIN AN AMAZING NETWORKING TOOL FOR ALL PROFESSIONS RELATED TO REAL ESTATE
  • 4. EXAMPLES OF NETWORKING AT USE
    • Title Rep’s- encourage use of their free services to agents
    • I received a call from ActiveRain encouraging me to come to a conference that they were holding in my area.
    • A “Rainmaker” upgrade gives you a badge by your picture that shows you’re an official rainmaker:
    • Connect with Consumers
    • Public ActiveRain "Insider" Blog
    • Customized Outside Blog
    • Custom Domain
    • ActiveRain "Genius" Training
    • Search Engine Optimized
    • $ 29 per month
  • 5.  
  • 6. ACTIVE RAIN CHANNELS
    • Professional AND Consumer Channels
    • User-friendly and easy to navigate through info.
    • Examples of Consumer channels include:
      • Homebuying
      • Homeselling
      • Mortgage/Finance
      • Moving
    • Examples of professional channels include:
      • Networking
      • Sales strategies/tactics
      • Training
    • As example I will show you the professional training channel… Each channel links to blogs related to the topic.
  • 7. BLOGGING, CONTINUING ED., TIME MANAGEMENT ALL COVERED UNDER THE TRAINING CHANNEL
  • 8. HOW CAN MEMBERS BENEFIT?
    • The articles in these channels are all generated by the users of active rain.
    • Teachers can write articles about the fast changing real estate license laws while at the same time promoting her business to an abundance of agents.
    • We are her customers so you can see how active rain can be useful for related real estate professionals and not just agents.
    • Required to take clock hours each year.
  • 9. POINTS FOR RAINMAKERS!
  • 10. DISCUSSION QUESTIONS
    • What do you guys think about the use of the point system to award active members in the network?
    • What do you guys think about the $29.99/month upgrade?
    • How does this compare to upgrades offered by other sites?
    • Is anyone a member of activerain? Biznik?
    • Uses social/business networking and blogging channels to create an environment where professionals can interact and have the opportunity to share ideas with people similar to them.