<ul><li>The iTunes Store is an online media store. </li></ul><ul><li>The store is run by Apple Inc. </li></ul><ul><li>On t...
<ul><li>Content </li></ul><ul><li>Music </li></ul><ul><li>Full-length Movies </li></ul><ul><li>TV shows </li></ul><ul><li>...
<ul><li>Pricing </li></ul><ul><li>Music -  €0.99 per track - €8.99 per album </li></ul><ul><li>Full length Movies - €9.99 ...
 
<ul><li>Milestones </li></ul><ul><li>First 18 hours sold 275,000 tracks </li></ul><ul><li>First 5 days sold over 1,000,000...
<ul><li>Milestones </li></ul><ul><li>In July 2007, sold the 3 billionth song and moved into the top 3 of music sellers acr...
<ul><li>Features </li></ul><ul><li>Gift certificates and cards </li></ul><ul><li>Celebrity play lists </li></ul><ul><li>Ad...
 
<ul><li>New Features </li></ul><ul><li>Rent movies </li></ul><ul><li>HD quality </li></ul><ul><li>American Idol performanc...
<ul><li>iTunes producer </li></ul><ul><li>Free software </li></ul><ul><li>Convert own tracks to ACC </li></ul><ul><li>Add ...
<ul><li>Devices </li></ul><ul><li>iPod (shuffle, nano, video, touch) </li></ul><ul><li>iPhone </li></ul><ul><li>Apple TV <...
<ul><li>iPods </li></ul><ul><li>All media can be easily synched to from iTunes </li></ul><ul><li>Play games downloaded fro...
<ul><li>iPhone </li></ul><ul><li>Surf the iTunes store through Wi-Fi </li></ul><ul><li>Download all media and games </li><...
<ul><li>Apple TV </li></ul><ul><li>Stream media directly from iTunes to your TV </li></ul><ul><li>Wireless connection </li...
<ul><li>Music Retailers </li></ul><ul><li>Second only to Wal-Mart </li></ul><ul><li>10% of the market </li></ul><ul><li>In...
<ul><li>Social Networking </li></ul><ul><li>In June 2007, Apple and Bebo combined </li></ul><ul><li>Now Bebo users could b...
<ul><li>DRM  (digital rights management) </li></ul><ul><li>FairPlay songs (encoded) </li></ul><ul><li>Can only make a maxi...
<ul><li>Advantages </li></ul><ul><li>Wide range of media </li></ul><ul><li>Excellent quality media </li></ul><ul><li>User ...
<ul><li>Disadvantages </li></ul><ul><li>Must have iTunes </li></ul><ul><li>Need a credit card or set up pay pal </li></ul>...
<ul><li>References </li></ul><ul><li>Cheng, J 2008, ‘ Kids don’t like CD’s: iTunes store now #2 music retailer’,  viewed 7...
<ul><li>References </li></ul><ul><li>Boutin, P 2006, ‘ Live from the Steve Jobs Keynote – “It’s Showtime ”’, viewed 9 Marc...
 
Upcoming SlideShare
Loading in...5
×

Itunes

1,608

Published on

1 Comment
0 Likes
Statistics
Notes
  • We wholesale all gaming cards: iTunes / PSN / Wii / WOW / Xbox / Google / Facebook / etc.

    Please add us on Skype so we can chat live: weeklygamedeal
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,608
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
58
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Itunes

  1. 2. <ul><li>The iTunes Store is an online media store. </li></ul><ul><li>The store is run by Apple Inc. </li></ul><ul><li>On the 28 th April 2003 the iTunes Music Store was launched. </li></ul><ul><li>Renamed the iTunes Store on the 12 th September 2006. </li></ul>
  2. 3. <ul><li>Content </li></ul><ul><li>Music </li></ul><ul><li>Full-length Movies </li></ul><ul><li>TV shows </li></ul><ul><li>Podcasts </li></ul><ul><li>Games </li></ul><ul><li>Audio books </li></ul>
  3. 4. <ul><li>Pricing </li></ul><ul><li>Music - €0.99 per track - €8.99 per album </li></ul><ul><li>Full length Movies - €9.99 - €14.99 </li></ul><ul><li>TV shows - €1.99 </li></ul><ul><li>Podcasts – free </li></ul><ul><li>Games - €4.99 </li></ul><ul><li>Audio books - varies </li></ul>
  4. 6. <ul><li>Milestones </li></ul><ul><li>First 18 hours sold 275,000 tracks </li></ul><ul><li>First 5 days sold over 1,000,000 tracks </li></ul><ul><li>In 9 months sold over 25 million tracks </li></ul><ul><li>First year sold 70 million tracks </li></ul><ul><li>In February 2006, sold 1 billion songs </li></ul>
  5. 7. <ul><li>Milestones </li></ul><ul><li>In July 2007, sold the 3 billionth song and moved into the top 3 of music sellers across the internet </li></ul><ul><li>In February 2008, moved into top 2 </li></ul><ul><li>50 million customers </li></ul><ul><li>Over 4 billion tracks sold to date </li></ul><ul><li>20 million songs sold on Christmas day in 2007 </li></ul>
  6. 8. <ul><li>Features </li></ul><ul><li>Gift certificates and cards </li></ul><ul><li>Celebrity play lists </li></ul><ul><li>Advanced search </li></ul><ul><li>Billboard charts </li></ul>
  7. 10. <ul><li>New Features </li></ul><ul><li>Rent movies </li></ul><ul><li>HD quality </li></ul><ul><li>American Idol performances </li></ul><ul><li>iTunes producer </li></ul><ul><li>Free album artwork </li></ul>
  8. 11. <ul><li>iTunes producer </li></ul><ul><li>Free software </li></ul><ul><li>Convert own tracks to ACC </li></ul><ul><li>Add artist and album name and artwork </li></ul><ul><li>Send to Apple </li></ul><ul><li>Could be available for download from iTunes </li></ul><ul><li>Discount on all Apple products if under the iTunes label </li></ul>
  9. 12. <ul><li>Devices </li></ul><ul><li>iPod (shuffle, nano, video, touch) </li></ul><ul><li>iPhone </li></ul><ul><li>Apple TV </li></ul>
  10. 13. <ul><li>iPods </li></ul><ul><li>All media can be easily synched to from iTunes </li></ul><ul><li>Play games downloaded from the iTunes store </li></ul><ul><li>Surf the iTunes store with the iPod touch </li></ul>
  11. 14. <ul><li>iPhone </li></ul><ul><li>Surf the iTunes store through Wi-Fi </li></ul><ul><li>Download all media and games </li></ul>
  12. 15. <ul><li>Apple TV </li></ul><ul><li>Stream media directly from iTunes to your TV </li></ul><ul><li>Wireless connection </li></ul><ul><li>Supports HD </li></ul>
  13. 16. <ul><li>Music Retailers </li></ul><ul><li>Second only to Wal-Mart </li></ul><ul><li>10% of the market </li></ul><ul><li>In 2007, P2P file sharing and CD sales fell while legal music downloads grew </li></ul>
  14. 17. <ul><li>Social Networking </li></ul><ul><li>In June 2007, Apple and Bebo combined </li></ul><ul><li>Now Bebo users could buy song from iTunes without leaving the Bebo site </li></ul>
  15. 18. <ul><li>DRM (digital rights management) </li></ul><ul><li>FairPlay songs (encoded) </li></ul><ul><li>Can only make a maximun of 7 CD using songs got from iTunes </li></ul><ul><li>Can only view songs from iTunes on 5 computers </li></ul>
  16. 19. <ul><li>Advantages </li></ul><ul><li>Wide range of media </li></ul><ul><li>Excellent quality media </li></ul><ul><li>User friendly </li></ul><ul><li>Good layout </li></ul><ul><li>Virus protected </li></ul><ul><li>Free podcasts </li></ul><ul><li>Free song every week </li></ul>
  17. 20. <ul><li>Disadvantages </li></ul><ul><li>Must have iTunes </li></ul><ul><li>Need a credit card or set up pay pal </li></ul><ul><li>DRM (digital rights management) </li></ul><ul><li>Some artists are unavailable </li></ul><ul><li>Only works with Apple devices and some Motorola phones </li></ul>
  18. 21. <ul><li>References </li></ul><ul><li>Cheng, J 2008, ‘ Kids don’t like CD’s: iTunes store now #2 music retailer’, viewed 7 March 2008, < http://arstechnica.com/news.ars/post/20080226-kids-dont-like-cds-itunes-store-now-2-music-retailer.html > </li></ul><ul><li>Cheng, J 2007, ‘ iTunes Store rings up to 3 billionth song ’, viewed 7 March 2008, </li></ul><ul><li>< http://arstechnica.com/news.ars/post/20070731-itunes-store-rings-up-3-billionth-song.html > </li></ul>
  19. 22. <ul><li>References </li></ul><ul><li>Boutin, P 2006, ‘ Live from the Steve Jobs Keynote – “It’s Showtime ”’, viewed 9 March 2008, < http://www.engadget.com/2006/09/12/live-from-the-steve-jobs-keynote-its-showtime/ > </li></ul><ul><li>Dalrymple, J 2008, ‘ Apple now No. 2 music retailer in the U.S .’, viewed 9 March 2008, < http://www.macworld.com/article/132259/2008/02/musicretailer.html > </li></ul><ul><li>Cheng, J 2007, ‘ iTunes gets into social networking sales through Bebo ’, viewed 9 March 2008, < http://arstechnica.com/journals/apple.ars/2007/06/13/itunes-gets-into-social-networking-sales-through-bebo?rel > </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×