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Itunes Itunes Presentation Transcript

  •  
    • The iTunes Store is an online media store.
    • The store is run by Apple Inc.
    • On the 28 th April 2003 the iTunes Music Store was launched.
    • Renamed the iTunes Store on the 12 th September 2006.
    • Content
    • Music
    • Full-length Movies
    • TV shows
    • Podcasts
    • Games
    • Audio books
    • Pricing
    • Music - €0.99 per track - €8.99 per album
    • Full length Movies - €9.99 - €14.99
    • TV shows - €1.99
    • Podcasts – free
    • Games - €4.99
    • Audio books - varies
  •  
    • Milestones
    • First 18 hours sold 275,000 tracks
    • First 5 days sold over 1,000,000 tracks
    • In 9 months sold over 25 million tracks
    • First year sold 70 million tracks
    • In February 2006, sold 1 billion songs
    • Milestones
    • In July 2007, sold the 3 billionth song and moved into the top 3 of music sellers across the internet
    • In February 2008, moved into top 2
    • 50 million customers
    • Over 4 billion tracks sold to date
    • 20 million songs sold on Christmas day in 2007
    • Features
    • Gift certificates and cards
    • Celebrity play lists
    • Advanced search
    • Billboard charts
  •  
    • New Features
    • Rent movies
    • HD quality
    • American Idol performances
    • iTunes producer
    • Free album artwork
    • iTunes producer
    • Free software
    • Convert own tracks to ACC
    • Add artist and album name and artwork
    • Send to Apple
    • Could be available for download from iTunes
    • Discount on all Apple products if under the iTunes label
    • Devices
    • iPod (shuffle, nano, video, touch)
    • iPhone
    • Apple TV
    • iPods
    • All media can be easily synched to from iTunes
    • Play games downloaded from the iTunes store
    • Surf the iTunes store with the iPod touch
    • iPhone
    • Surf the iTunes store through Wi-Fi
    • Download all media and games
    • Apple TV
    • Stream media directly from iTunes to your TV
    • Wireless connection
    • Supports HD
    • Music Retailers
    • Second only to Wal-Mart
    • 10% of the market
    • In 2007, P2P file sharing and CD sales fell while legal music downloads grew
    • Social Networking
    • In June 2007, Apple and Bebo combined
    • Now Bebo users could buy song from iTunes without leaving the Bebo site
    • DRM (digital rights management)
    • FairPlay songs (encoded)
    • Can only make a maximun of 7 CD using songs got from iTunes
    • Can only view songs from iTunes on 5 computers
    • Advantages
    • Wide range of media
    • Excellent quality media
    • User friendly
    • Good layout
    • Virus protected
    • Free podcasts
    • Free song every week
    • Disadvantages
    • Must have iTunes
    • Need a credit card or set up pay pal
    • DRM (digital rights management)
    • Some artists are unavailable
    • Only works with Apple devices and some Motorola phones
    • References
    • Cheng, J 2008, ‘ Kids don’t like CD’s: iTunes store now #2 music retailer’, viewed 7 March 2008, < http://arstechnica.com/news.ars/post/20080226-kids-dont-like-cds-itunes-store-now-2-music-retailer.html >
    • Cheng, J 2007, ‘ iTunes Store rings up to 3 billionth song ’, viewed 7 March 2008,
    • < http://arstechnica.com/news.ars/post/20070731-itunes-store-rings-up-3-billionth-song.html >
    • References
    • Boutin, P 2006, ‘ Live from the Steve Jobs Keynote – “It’s Showtime ”’, viewed 9 March 2008, < http://www.engadget.com/2006/09/12/live-from-the-steve-jobs-keynote-its-showtime/ >
    • Dalrymple, J 2008, ‘ Apple now No. 2 music retailer in the U.S .’, viewed 9 March 2008, < http://www.macworld.com/article/132259/2008/02/musicretailer.html >
    • Cheng, J 2007, ‘ iTunes gets into social networking sales through Bebo ’, viewed 9 March 2008, < http://arstechnica.com/journals/apple.ars/2007/06/13/itunes-gets-into-social-networking-sales-through-bebo?rel >
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