E-business Hotel Direct Booking

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E-business Hotel Direct Booking

  1. 1. E-BUSINESS<br />Camille IBARBOURE MBA 2<br />HOTEL DIRECT BOOKINGS<br />
  2. 2. Table of Contents<br />Introduction<br />Presentation of 2 non-chainhotels in Paris<br />Are therewebsiteeasy to find?<br />Are therewebsiteeasy to use?<br />Are therewebsiteeasy to book?<br />Conclusion : Are the hotelwebsites effective?<br />
  3. 3. Introduction<br />For thisresearch and analysis I chose to put myself in the place of a customerwhose expectation is to book an hotel in Paris<br />Myneeds: a high standard qualityhotel (4*), in the center of Paris. Type of hotel : design and modern, green hotelwillbe a plus. <br />As a consequence I found 2 non chainhotels : les Jardins du Marais and the Sezzhotel.<br />
  4. 4. Comparisonhotel direct bookings<br />
  5. 5. Les Jardins du Marais Paris-4*www.lesjardinsdumarais.com<br />Just ten minutes walk from the famous Place des Vosges, the “Jardins du Marais” boutique hotel is close to the Musée Picasso, the Maison de Victor Hugo, the Carnavalet Museum and the Opéra Bastille.<br />A peaceful and relaxing setting overlooking private terraces and gardens. <br />The Art Deco style interior design features, and luxurious furnishings<br />This central Paris 4 star hotel offers 265 rooms and suites making it the ideal place to relax in the French capital. <br />
  6. 6. HotelSezz Paris-4*www.hotelsezz.com<br />The hotel Sezz is situated near the Eiffel Tower, Palais de Tokyo and Musee du Quai Branly.<br />Rooms are stylishly designed and decorated, and come fully equipped with all modern comforts and elaborate bathrooms.<br />Noble and natural material, specially designed furniture combined with contrasting tones exudes a cosmopolitan and Zen-like atmosphere.<br />
  7. 7. Acess to the hotel direct Website: easy to find?<br />
  8. 8. The Brand Name: Hôtel du Marais <br />Rank 2 in Google searchresults. The visibility of the hotelisnot efficient whenusing Google search<br />
  9. 9. The Brand Name: Sezzhotel<br />Rank 1 in Google searchresults. The hotel direct websiteisveryeasy to find on Google search<br />
  10. 10. By location: Les Jardins du Marais<br />The Jardins du Marais hotelisonlyranked 6 whenlooking on Google Mapsathotel 4* Paris whichis a good rankedconsideringthatthere are many 4* hotels in Paris. <br />
  11. 11. By location: Sezzhotel<br />The hotelSezzisonlyranked 7 whenlooking on Google Mapsathotel paris 16 district. <br />
  12. 12. The 3rd party sites: Les Jardins du Marais <br />
  13. 13. The 3rd party sites: Sezz hotel<br />
  14. 14. The other &apos;competiting&apos; hotels<br />Whentyping « hotel design Paris 75016 » on Google maps, the hotelSezzisranked 2. Its main competitoris the hotelPergolesewhichisranked 1 and is in the same location and isalso a hotel design as the Sezzhotel.<br />
  15. 15. The other &apos;competiting&apos; hotels<br />Whentyping « hotel design Paris 75016 » on Google maps, the hotelSezzisranked 2. Its main competitoris the hotelPergolesewhichisranked 1 and is in the same location and isalso a hotel design as the Sezzhotel.<br />
  16. 16. The other &apos;competiting&apos; hotels<br />THE COMPETITING HOTELS<br /><ul><li>Whentyping « hotel 4* Paris » on Googlereasearchtoolbar, the hotel Jardins du Marais ranked 6. </li></li></ul><li>ConclusionWere the hotels’ websiteseasy to find?<br />    : Very efficient  EfficientNot efficient<br />
  17. 17. Are the direct website easy to use?<br />
  18. 18. Les Jardins du Marais<br />Detailedtoolbarwithdifferentaccess to the information concerning the hotel. <br />
  19. 19. Les Jardins du Marais<br />Easyacess to information : hotelrooms description, facilities…<br />
  20. 20. Les Jardins du Marais<br />Online booking, detailedhotel rates<br />
  21. 21. Sezzhotel<br />A websiteeasy to use: detailed information concerningrooms, facilities, location, pricing and eventvideo<br />
  22. 22. ConclusionWere the hotels’ websiteseasy to use?<br />    : Very efficient  EfficientNot efficient<br />
  23. 23. Are the roomseasyto book on the hotelwebsite? <br />
  24. 24. Jardins du Marais: Bookingengine<br />PRINCING AND CONDITIONS DETAILED CLEARLY<br />Bookingassistbookingengine<br />
  25. 25. Sezzhotel: Bookingengine<br />On the sezzhotel direct websitethereis no bookingengine. The price are fixedaccording to the differentperiods (hight/lowseason) and the type of room. <br />
  26. 26. Conclusion Comparison of the 2 hotelswebsites<br />    : Very efficient  EfficientNot efficient<br />
  27. 27. Thankyou for your attention<br />Camille IBARBOURE MBA<br />

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