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top ten top ten Presentation Transcript

  • The Top 10 Most Important Things I learned in PRCA 2330 BY: LEIGH GUNNELS I LEARNED MANY LESSONS IN BARBARA NIXON’S INTRO TO PUBLIC RELATIONS CLASS, BUT IF I HAD TO NARROW IT DOWN TO THE 10 MOST IMPORTANT, HERE IS MY LIST:
  • #10: Professional Organizations  Becoming a member of PR groups help you connect with other PR professionals and develop ethical standards for the profession.  The Public Relations Society of America (PRSA) and The International Public Relations Association (IPRA) are great organizations to get involved in.
  • #9: Be Ethical and Professional  PR practitioners should be honest at all times, convey sense of business ethics based on your own morals and strive for a balance between loyalty to the organization and duty to the public.
  • #8: Public Relations is a Process  The acronym R.A.C.E can help in running a successful PR campaign Research  Research Action  Communication  Evaluation Evaluation  Action Communication
  • #7: Be Prepared for Job Interviews  Always research the company, dress conservatively, and ask appropriate questions.  Always follow up immediately with thank-you notes.
  • #6: Keep Up With Current Events  Listening to PR podcasts, watching the news, and keeping up with social media sites is crucial to staying ahead in your PR career
  • #5: Resume’s and Portfolio’s Standout  Your resume should only be one page coming out of college and it should always have strong action verbs. But resume’s only get you an interview.  Bring a portfolio of your work to the interview. The portfolio should include writing samples, press releases and showcase your achievements.
  • #4: Writing a Press Release is inevitable  As a public relations professional knowing how to write a good press release is essential  You need to know the inverted pyramid writing style and the structure of the press release
  • #3: Communicate Clearly  As a PR professional you have to communicate clearly to get the message across to audiences  avoid jargon, cliché’s, and discriminatory language  Use symbols, acronyms, and slogans
  • #2: Social Media Sites Are a Must  Networking by using social media sites like twitter, facebook, wordpress, and Propenmic is great way to get connected and stay updated with the latest PR news
  • #1: EXPERIENCE IS THE MOST IMPORTANT!  The most important lesson I learned is to take as many internships as possible to gain work experience.  Motivation and experience stand out to future employers.