Your SlideShare is downloading. ×
0
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Leigh's Top Ten
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leigh's Top Ten

332

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
332
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Top 10 Most Important Things I learned in PRCA 2330 BY: LEIGH GUNNELS I LEARNED MANY LESSONS IN BARBARA NIXON’S INTRO TO PUBLIC RELATIONS CLASS, BUT IF I HAD TO NARROW IT DOWN TO THE 10 MOST IMPORTANT, HERE IS MY LIST:
  • 2. #10: Professional Organizations  Becoming a member of PR groups help you connect with other PR professionals and develop ethical standards for the profession.  The Public Relations Society of America (PRSA) and The International Public Relations Association (IPRA) are great organizations to get involved in.
  • 3. #9: Be Ethical and Professional  PR practitioners should be honest at all times, convey sense of business ethics based on your own morals and strive for a balance between loyalty to the organization and duty to the public.
  • 4. #8: Public Relations is a Process  The acronym R.A.C.E can help in running a successful PR campaign Research  Research Action  Communication  Evaluation Evaluation  Action Communication
  • 5. #7: Be Prepared for Job Interviews  Always research the company, dress conservatively, and ask appropriate questions.  Always follow up immediately with thank-you notes.
  • 6. #6: Keep Up With Current Events  Listening to PR podcasts, watching the news, and keeping up with social media sites is crucial to staying ahead in your PR career
  • 7. #5: Resume’s and Portfolio’s Standout  Your resume should only be one page coming out of college and it should always have strong action verbs. But resume’s only get you an interview.  Bring a portfolio of your work to the interview. The portfolio should include writing samples, press releases and showcase your achievements.
  • 8. #4: Writing a Press Release is inevitable  As a public relations professional knowing how to write a good press release is essential  You need to know the inverted pyramid writing style and the structure of the press release
  • 9. #3: Communicate Clearly  As a PR professional you have to communicate clearly to get the message across to audiences  avoid jargon, cliché’s, and discriminatory language  Use symbols, acronyms, and slogans
  • 10. #2: Social Media Sites Are a Must  Networking by using social media sites like twitter, facebook, wordpress, and Propenmic is great way to get connected and stay updated with the latest PR news
  • 11. #1: EXPERIENCE IS THE MOST IMPORTANT!  The most important lesson I learned is to take as many internships as possible to gain work experience.  Motivation and experience stand out to future employers.

×