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Tracking & Analyzing Social Media

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Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

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Tracking & Analyzing Social Media Tracking & Analyzing Social Media Presentation Transcript

  • Tracking & Analyzing Social Media
  • Who is Really Using Social Media?
    • 75% of college students
    • 60% of the wealthy
    • Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds
    • The average Twitter user is 31
    • YouTube’s audience is a perfect representation of the Internet population
  • Your Social Media Presence
  • Your Social Media Presence
  • Your Social Media Presence
  • Your Social Media Presence
  • Your Social Media Presence
  • Workshop I
    • Research a Topic (your agency, community, or industry topic)
    • Set up A Twitter profile
    • Join a LinkedIn Group
  • Using Social Media to Research
    • Twitter – Over 8MM people using Twitter
      • Tweetbeep.com – Twitter keyword alerts
      • www.search.twitter.com – Search on keywords & Advanced search (location, keywords, demographics)
      • Use Twellow.com Twitter Directory
    • Google Search – site:facebook.com “webbed marketing”
      • Shows numbers of people with that keyword in their profile
      • Do it for any site. Site:linkedin.com “SEO” +”Columbus”
    • Social Media Aggregator
      • www.whostalkin.com (no “g”)
    • Google Alerts
    • Google Blog Search
    • Google Analytics
  • Set Up A Twitter Account
  • Join a LinkedIn Group
  • Workshop II
    • Form six groups
    • Select a topic that is a current hot button within your agency:
    • Client programs
    • Staff recruitment
    • Media relations
    • Policy decisions
    • Community relations
    • Develop a presentation that covers the following:
    • What are your goals?
    • What is your hook (content)?
    • Who are your influencers?
    • What is your distribution plan?