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Tutorial 4
 

Tutorial 4

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    Tutorial 4 Tutorial 4 Presentation Transcript

    • TOPIC 4 Ventures Environment Assessment
      • Usually discussed in relation to marketing and economic management .
      • This chapter discuss about the importance of environment in providing opportunity and threat to new ventures creation
    • MIND MAP
      • Component of ventures environment
      • Macro environmental influence
      • Micro environment
      • Organization internal environment
      • Identify business opportunity
      • Evaluation of business opportunity
    • 4.1 The components of ventures’ environment
      • External environment
        • Macro Environment
          • Politics & Legislation
          • Economy
          • Social-Cultural
          • Technology
    • 4.1 The components of ventures’ environment (cont)
      • Micro Environment
        • Customers
        • Competitors
        • Suppliers
        • Financial Institutions
        • Non-government organizations
        • Government agencies
    • 4.1 The components of ventures’ environment (cont)
      • The internal environment
        • Organizations structure
        • Culture
        • Resources
    • 4.2 Macro Environmental Influence
      • 4.2.1 Political and Legislative
        • Trade barriers and tariffs
        • Political risks
        • Trade agreement
        • Taxation
        • Regulation
    • 4.2 Macro Environmental Influence (cont)
      • 4.2.2 Economics
        • Questions to consider regarding new ventures (please refer to page 38)
      • 4.2.3 Socio-cultural
        • Demographic changes
        • Social trends
      • 4.2.4 Technological
        • Pure invention
        • Process innovation
    • 4.3 Micro Environment
      • Consumers
      • Competitors
      • Suppliers
      • Financial institutions
      • Government agencies
      • Non-government organizations
    • 4.4 An organization’s internal environment
      • Resources
      • Structure
      • Cultures
    • 4.5 Identification of business opportunity
      • 4.5.1 Recognition of an opportunity: Phase of a process perspective on entrepreneurship
        • Sources of opportunity
          • The unexpected
          • The incongruous
          • The process need
          • Industry and market structures
          • Demographics
          • Change in perception
          • New knowledge
    • 4.5 Identification of business opportunity (cont)
      • 4.5.2 E-Commerce as a New Opportunity
        • Your feedback
          • Technology has become an important part of our lives. Think of how e-commerce has benefited your lives?
    • 4.6 Evaluation of a business opportunity
      • 4.6.1 The magnitude of opportunity
      • 4.6.2 Sources of opportunities: the origins of new ventures
        • New product or service
        • New way of organizing
        • New market
        • New method of production
        • New raw material
      • 4.6.3 Opportunities and new firms
    • THE END