Anytime, Anywhere Approach To Social Media

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Presented at Social Networking Conference Windows Consumer marketing perspective on Social Media and how we use it everyday to connect with customers and share our brand.

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  • Anytime, Anywhere Approach To Social Media

    1. 1. Anytime, Anywhere Approach to Social Media Marty Taylor Collins Windows Digital Marketing
    2. 2. <ul><li>Social Media is the new CRM </li></ul>
    3. 3. Microsoft Seattle Ski Whistler, BC Mom Movies Triathlon Greece Big family NYC Jeff
    4. 6. <ul><li>Brands are inviting you on a first date… </li></ul><ul><li>then not calling in the morning! </li></ul>
    5. 7. <ul><li>Did you move the needle? </li></ul><ul><li>Or are you even sure where the needle is? </li></ul>
    6. 8. <ul><li>Windows Social Media Team </li></ul>
    7. 9. <ul><li>People will talk with or without you. </li></ul>
    8. 10. A DVOCATES Campaign landing page UGC content on Social Media/blogs is more likely to show up on Search results – building SOV Highest Rated Content <ul><li>Create demos </li></ul><ul><li>Respond to challenges </li></ul><ul><li>Develop how-to’s </li></ul><ul><li>Create & tag community content </li></ul>Advocates Live Space Community Tags <ul><li>Review UGC </li></ul><ul><li>Rate content </li></ul><ul><li>Receive challenges </li></ul><ul><li>Access community how-to’s </li></ul><ul><li>Search for Advocate content </li></ul><ul><li>Find other Advocates </li></ul>Clubhouse Ratings Driven .com .com
    9. 11. FAN OF THE WEEK
    10. 13.
    11. 15. <ul><li>MartyCollinsBlog.Spaces.Live.com </li></ul>

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