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Online Fundraising Presentation

Online Fundraising Presentation






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    Online Fundraising Presentation Online Fundraising Presentation Presentation Transcript

    • Online Fundraising Heidi McLaren June 16, 2008
    • The Facts
      • For most nonprofits, online donations make up less than 1% of giving
      • Some organizations, like United Way, who raised 247.4 million online, seem to have online giving figured out
      • Online giving is still climbing, but rate of growth has slowed
      • Pattern of larger gifts from fewer donors in 2007
      • Online giving grows after a crisis
      • People who make their first gift to charity online give 1.5x as much as those whose first gift was made by mail.
    • Economic Worries
      • Donations are failing to keep pace with inflation
      • More people are needing services, such as Community Action Food Bank
      • Older methods such as direct mail, are declining in effectiveness
    • Advantages
      • Immediacy of online donations makes donors feel their gift will get to those in need faster
      • Efficiency
      • Information, reviews and summaries can be browsed without pressure
      • Attraction of different donors; young, wealthy
      • Little time investment by staff
    • Problems
      • Smaller organizations have neither the budget, time, personnel, or audience to receive large amounts of funding online
      • Getting users to your site
      • Maintaining donors
      • Donor fatigue
      • Maintaining/updating site
      • Organization staff don’t have expertise
    • Techniques
      • Thank yous--organization personnel should receive automatic notification of online gifts
      • Embedded videos in e-mails, on websites
      • Provide, seek out matching gifts and provide info
      • E-mail lists– advocacy alerts, news, newsletter
      • Affiliate with companies, recommend products
      • Provide information, news center
      • Create a reason for individuals to visit site
    • Good example:
      • Need
      • Options
      • Visual
      • Information
    • Tips
      • Make pitches in person, volunteers to give presentations
      • Have existing online donors sign others up, use online relationships
      • Combine advocacy with online fundraising
      • Test different online techniques
      • Get a celebrity
      • Year end campaigns
      • Visibility through social networks,
      • comment on blogs, news, share
      • organization’s news
      • Build a dedicated, updated website
      • “ Brand” yourself
      • Be focused and easy to use
      • Know audience
      • Be passionate
      • Plain speaking
      • Don’t exaggerate
      • E-mail updates
      • Don’t spam
      • Make donating easy, but not obnoxious
      • Use charity auctions
      • Put website on literature, materials
      • Participates in online discussion and forums
      • Ask related sites and bloggers to link to your site
      • Be personal
    • Be Personal
    • Fin