Online Fundraising Presentation

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Online Fundraising Presentation

  1. 1. Online Fundraising Heidi McLaren June 16, 2008
  2. 2. The Facts <ul><li>For most nonprofits, online donations make up less than 1% of giving
  3. 3. Some organizations, like United Way, who raised 247.4 million online, seem to have online giving figured out
  4. 4. Online giving is still climbing, but rate of growth has slowed
  5. 5. Pattern of larger gifts from fewer donors in 2007
  6. 6. Online giving grows after a crisis
  7. 7. People who make their first gift to charity online give 1.5x as much as those whose first gift was made by mail. </li></ul>
  8. 8. Economic Worries <ul><li>Donations are failing to keep pace with inflation </li></ul><ul><li>More people are needing services, such as Community Action Food Bank </li></ul><ul><li>Older methods such as direct mail, are declining in effectiveness </li></ul>
  9. 9. Advantages <ul><li>Immediacy of online donations makes donors feel their gift will get to those in need faster
  10. 10. Efficiency
  11. 11. Information, reviews and summaries can be browsed without pressure
  12. 12. Attraction of different donors; young, wealthy
  13. 13. Little time investment by staff </li></ul>
  14. 14. Problems <ul><li>Smaller organizations have neither the budget, time, personnel, or audience to receive large amounts of funding online
  15. 15. Getting users to your site
  16. 16. Maintaining donors
  17. 17. Donor fatigue
  18. 18. Maintaining/updating site
  19. 19. Organization staff don’t have expertise </li></ul>
  20. 20. Techniques <ul><li>Thank yous--organization personnel should receive automatic notification of online gifts
  21. 21. Embedded videos in e-mails, on websites
  22. 22. Provide, seek out matching gifts and provide info
  23. 23. E-mail lists– advocacy alerts, news, newsletter
  24. 24. Affiliate with companies, recommend products
  25. 25. Provide information, news center
  26. 26. Create a reason for individuals to visit site </li></ul>
  27. 27. Good example: <ul><li>Need
  28. 28. Options
  29. 29. Visual
  30. 30. Information </li></ul>
  31. 31. Tips <ul><li>Make pitches in person, volunteers to give presentations
  32. 32. Have existing online donors sign others up, use online relationships
  33. 33. Combine advocacy with online fundraising
  34. 34. Test different online techniques
  35. 35. Get a celebrity
  36. 36. Year end campaigns
  37. 37. Visibility through social networks,
  38. 38. comment on blogs, news, share
  39. 39. organization’s news
  40. 40. Build a dedicated, updated website
  41. 41. “ Brand” yourself </li></ul>
  42. 43. <ul><li>Be focused and easy to use
  43. 44. Know audience
  44. 45. Be passionate
  45. 46. Plain speaking
  46. 47. Don’t exaggerate
  47. 48. E-mail updates
  48. 49. Don’t spam
  49. 50. Make donating easy, but not obnoxious
  50. 51. Use charity auctions
  51. 52. Put website on literature, materials
  52. 53. Participates in online discussion and forums
  53. 54. Ask related sites and bloggers to link to your site
  54. 55. Be personal </li></ul>
  55. 56. Be Personal
  56. 58. Fin

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