BRAND PROTECTION


    Lisa Jarrett
    31 July 2008
What Is Your Brand?
• 
 Entire Business Operations

• 
 Specific products or services

• 
 Company Names / Business Names

...
Overview - Agenda
•
   Business Names
• 
 Company Names
• 
 Trade Marks
• 
 Domain Names
• 
 Dealing With These Rights
• 
...
Business Names
•
   State and Territory legislation requires registration of

    business names other than your company o...
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
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Building and Protecting your Brand in the Digital Age
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Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
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Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
Building and Protecting your Brand in the Digital Age
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Building and Protecting your Brand in the Digital Age

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A joint presentation by Kelly & Co. Lawyers and Fusion. This is all 5 sections of the presentation.

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Building and Protecting your Brand in the Digital Age

  1. 1. BRAND PROTECTION Lisa Jarrett 31 July 2008
  2. 2. What Is Your Brand? • Entire Business Operations • Specific products or services • Company Names / Business Names - No property rights Apple Inc.
  3. 3. Overview - Agenda • Business Names • Company Names • Trade Marks • Domain Names • Dealing With These Rights • Branding Scams
  4. 4. Business Names • State and Territory legislation requires registration of business names other than your company or personal name • Failure to register your trading name is an offence in South Australia
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