Interaction design is not computing technology. Technology is not our medium, behavior is.
If people are not motivated to buy or use your product, they just won’t. So we need to learn about what it is that motivates people, what they see, what their perception of our products is. If we know all this…. we have the power to change people’s behavior.
He gave us a couple of good examples, like faces. All people are trained from birth to recognize faces. Give your product a face and it will speak to them.
Another powerful thing is personalized visualizations. If I can actually see how great my debt is, or how much money i spend (or waste) on products, this will definitely have an effect on me. A third component of human behavior is rewards. If there is the prospect of a great reward, this can be as addictive as a drug and people will do stuff to get the reward.
A big problem about clients is that they: a) don’t understand IA & design, b) focus on individual needs and c) they state concerns in terms of solutions. And the solutions they come up with are a danger to the concepts, since it will kill the integrity
6 Types of Clients :
The Decider – (Bully) - fears that he’ll look bad if something goes wrong.
You have to try and keep him out of the review and only report the decisions.
Mr. Nice – Changes his mind often, people pleaser
The Enforcer – Wants to stick to the plan
Need to suppress your inner rebel and appeal to them with reason.
OAD is a wireframing and specifications technique for documenting complex business logic and interactions. OAD allows the designer to decompose a screen in a manner that reduces complexity. Even if the screen has millions of variations, OAD can document the design in just a few pages.