Literature review<br />benefits and disadvantages of printed and online magazines<br />opportunity and a threat<br />
Literature review<br /> benefits of printed magazines:<br />promise<br />‘a good friend’<br />the unlimited spreading force<br />ability to transfer emotions <br />strong reader-magazine binding<br />
Literature review<br /> benefits of printed magazines:<br />opportunities to advertisers<br />covers <br />samples<br />
Literature list<br />Peng, F.Y. & Tham, N.I. & Xiaoming, H. 1999. Trends in Online Newspapers: A Look at the US Web.<br />Kaiser, U. 2001. The Effects of Website Provision on the Demand for German Women's Magazines. University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research.<br />Nederlands Uitgeversverbond (NUV) 2009. Handboek ter bevordering van tijdschriftreclame.Amsterdam.<br />Simon, D. 2007. The relationship between print and electronic content in the consumer magazine industry.Cornell University, Ithaca, NY.<br />
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