Ppp Trends And

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Ppp Trends And

  1. 1. Individual paperManou Lourens<br />
  2. 2. Introduction<br />
  3. 3. Literature review<br />benefits and disadvantages of printed and online magazines<br />opportunity and a threat<br />
  4. 4. Literature review<br /> benefits of printed magazines:<br />promise<br />‘a good friend’<br />the unlimited spreading force<br />ability to transfer emotions <br />strong reader-magazine binding<br />
  5. 5. Literature review<br /> benefits of printed magazines:<br />opportunities to advertisers<br />covers <br />samples<br />
  6. 6. Literature review<br />
  7. 7. Literature review<br /> benefits of online magazines:<br />increase sales<br />attract new customers all over the world at little extra cost<br />
  8. 8. Literature review<br /> How will digital magazines affect demand for printed products?<br />compliments <br />substitutes <br />
  9. 9. Proposal for further research<br />What happens to the demand of printed magazines if magazines launch a website?<br />new electronic communication technologies <br />
  10. 10. Proposal for further research<br />printed magazine circulation and prices<br />magazine online<br />date website<br />distribution of the printed magazine<br />survey<br />
  11. 11. Proposal for further research<br />Why do woman read the magazine and is it better to read the printed version or can it also be red online?<br />
  12. 12. Financial proposal<br />junior researcher<br />medior researcher<br />senior researcher<br />
  13. 13. Management summary<br />
  14. 14. Critical reflection<br />
  15. 15. Literature list<br />Peng, F.Y. & Tham, N.I. & Xiaoming, H. 1999. Trends in Online Newspapers: A Look at the US Web.<br />Kaiser, U. 2001. The Effects of Website Provision on the Demand for German Women&apos;s Magazines. University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research.<br />Nederlands Uitgeversverbond (NUV) 2009. Handboek ter bevordering van tijdschriftreclame.Amsterdam.<br />Simon, D. 2007. The relationship between print and electronic content in the consumer magazine industry.Cornell University, Ithaca, NY.<br />

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