Radio Mirchi: Spicing
 up the Indian Air
       Waves
Presented by: IBS, Pune
Batch: 2007-09
Functional Area: Marketing

Ankur Srivastava
Nitin Arora
Parul Batra
Samil Mandhan
...
Index
 Introduction
 Success of Radio Mirchi
 Cause for loss
 SERVQUAL Attributes
 Corporate Social Responsibility
 New Ch...
Introduction
  Started in October 2001

  Operated By ENIL
        Bennett, Coleman  Co. Limited (BCCL)
        Times Info...
Success of Radio Mirchi

Marketing strategies :

   Market segmentation.

   Medium for advertising.

   Competition with ...
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
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Radio Mirchi

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Batch:2009

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  • send me presentation on omprakashbhatt90@gmail.com
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  • hey cn u mail me d presentation on yatrishah1@gmail.com
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  • hey, really liked your presentation. i am doing my internship at radio mirchi and this presentation can be extremely beneficial to me.......please could u mail me the presentation at sonalipai_1303@yahoo.com
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  • Radio Mirchi has undertaken some very thoughtful initiatives for the visually impaired. Mirchi has won the Readers Digest Pegasus CSR Awards in the ‘Silver Category’. To see the details of the CSR initiatives of Radio Mirchi, please refer to the link http://weforpeople.com/2009/09/radio-mirchi-cares-some-thoughtful-csr-initiatives-for-the-visually-impaired
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  • hey can you send me this presentation on aman86bhardwaj@gmail.com please
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Radio Mirchi

  1. 1. Radio Mirchi: Spicing up the Indian Air Waves
  2. 2. Presented by: IBS, Pune Batch: 2007-09 Functional Area: Marketing Ankur Srivastava Nitin Arora Parul Batra Samil Mandhan Vishal Chugh
  3. 3. Index Introduction Success of Radio Mirchi Cause for loss SERVQUAL Attributes Corporate Social Responsibility New Challenges SWOT Analysis Future
  4. 4. Introduction Started in October 2001 Operated By ENIL Bennett, Coleman Co. Limited (BCCL) Times Infotainment Media Limited (TIML) Largest Operating FM network Innovative Marketing Promotional Strategies Operating In more then 25 Cities In 2007
  5. 5. Success of Radio Mirchi Marketing strategies : Market segmentation. Medium for advertising. Competition with print and television media. Promotional activities.

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