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Radio Mirchi
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  • Radio Mirchi has undertaken some very thoughtful initiatives for the visually impaired. Mirchi has won the Readers Digest Pegasus CSR Awards in the ‘Silver Category’. To see the details of the CSR initiatives of Radio Mirchi, please refer to the link http://weforpeople.com/2009/09/radio-mirchi-cares-some-thoughtful-csr-initiatives-for-the-visually-impaired
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Transcript

  • 1. Radio Mirchi: Spicing up the Indian Air Waves
  • 2. Presented by: IBS, Pune Batch: 2007-09 Functional Area: Marketing Ankur Srivastava Nitin Arora Parul Batra Samil Mandhan Vishal Chugh
  • 3. Index Introduction Success of Radio Mirchi Cause for loss SERVQUAL Attributes Corporate Social Responsibility New Challenges SWOT Analysis Future
  • 4. Introduction Started in October 2001 Operated By ENIL Bennett, Coleman & Co. Limited (BCCL) Times Infotainment Media Limited (TIML) Largest Operating FM network Innovative Marketing Promotional Strategies Operating In more then 25 Cities In 2007
  • 5. Success of Radio Mirchi Marketing strategies : Market segmentation. Medium for advertising. Competition with print and television media. Promotional activities.