AideRSS - AWS The Start-Up Project

A Company and Technology Overview
Read What Matters

What is RSS ?
History
First standard published in 1997, very quickly picked up by Netscape
In 1999, BBC introduces RSS to millions in a form of a ‘news ticker toolbar’
Since then, hundreds of millions of blogs, newspapers, magazines, and other content distributors have published their own RSS feeds:
RSS news feeds allow you to see when websites have added new content. You can get the latest headlines in one place , as soon as its published , without having to visit the websites you have taken the feed from. 2003 2007

The Problem - Information Overload

Read what matters

PostRank™ Filtering

Read How You Want

Launch day @ 00:00 - 10 EC2 instances - 5,000 most popular RSS feeds - ~20,000 new stories a day Launch day @ 12:00 - 30 EC2 instances - 12,000 RSS feeds - 85,000 new stories Launch day @ 24:00 - 100 EC2 instances - 35,000 RSS feeds - 440,000 new stories Today - 20-30 EC2 instances - 70,000 RSS feeds - 200,000-400,000 new stories / day Aide RSS Launch Stats

Startup math Amazon AWS Platform Development: Testing cluster (on-demand) + 5 CPUs / 5 months + 250mb/s uplink (Free!) + S3 for messaging ------------------------------- $180 total (1,400% savings!) Production: Dynamic cluster for updates + 20-100 CPUs + 250mb/s uplink (Free!) + SQS for messaging ------------------------------- less than $5,000/ month (> 300% savings / month!) Dedicated Route Development: Testing cluster (on-demand) + 5 CPUs / 5 months + 250mb/s uplink ( Scary! ) + Own cloud service ----------------------------- (5 servers x $100) x 5 Bandwidth + Cloud ------------------------------ at least $2,500 / month Production: Dynamic cluster for updates + 20-100 CPUs + 250mb/s uplink (Free!) + SQS-alike for messaging ------------------------------- (20-100) x $150 / month Bandwidth + Messaging ------------------------------- greater than $15,000 / month

Our Architecture (1) Aide RSS Database S3 EC2 Scheduler

Our Architecture (2) Aide RSS Database SQS EC2 SQS Migrating to SQS (Distributed Queue) - 256kb per message (max) - Serialize & compress - August: 500,000 messages - September: 1,000,000+ messages Budget: $150 Yesterday - 69,856 RSS feeds - 245,422 new stories - 20 EC2 instances (avg.) - Dynamic cluster scaling - 2 SQS queues Next - More optimizations! - Clustering - Recommendations - Keyword filtering - and much more… Scheduler

Cluster monitoring

Ilya Grigorik Francis Lau Kevin Thomason [email_address] [email_address] [email_address] “ Read What Matters” Questions? We are looking for partnerships. http://www.aiderss.com

http://aws.typepad.com	69
http://s3.amazonaws.com	43
http://www.slideshare.net	6
http://www.typepad.com	2
http://feeds.feedburner.com	1

AideRSS - AWS The Start-Up Project

by guest7e875e

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 121

Statistics

AideRSS - AWS The Start-Up Project Presentation Transcript