Trends Influencing The Food Industry By Dan Pankraz

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    Trends Influencing The Food Industry By Dan Pankraz - Presentation Transcript

    1. TRENDS INFLUENCING THE FOOD INDUSTRY by Dan Pankraz November 7, 2008
    2. A look into some Cultural, Category and Consumer trends impacting the food industry
    3. The ‘Modern Malaise’ driving new health issues
      • Obesity epidemic
      • Growth in allergic disorders
      • New focus on digestive health
      • Longevity medicine
      • Asthma on the rise
      • Mental health crisis
    4. Modern Families, Modern Meals
      • Delays in leaving home age
      • Catering for young and old
      • Growth in smaller and single person households
      • Meal migration
        • Dinner in front of the TV/laptop/PC
    5.  
    6.  
    7. DIY Health & Wellbeing
      • Aust most fat conscious country in Asia
        • 93% of Aussies read nutrition labelling
      • Whatever works for me
      • Customisation demands
      • Trusted advisors and support groups
      • Life coaching and positive psychology (mind over matter)
    8. GOOD FAST FOOD Health and convenience becoming less of a tradeoff
    9. Quick Fix Food Explosion
        • No such thing as a lunch hour 19 minute lunch hrs
        • Ready made
        • Snacking the new meal
        • Out of home consumption
      • The quick fix e.g. supplements
      • Massive growth in single serve
    10. Shift to Back to Basics Slow Food Movement, Provenance Mass produced Quantity and food in packaging Stimulating the taste buds “ Once you start, you can’t stop”. High fat, salt, & sugar Food without the negatives Fat-free, sugar-free No preservatives, artificial colouring, and flavour. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell
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    15. Food and Beauty Are Now Intertwined
      • Alliance between Coke & L’Oreal to introduce Lumae , a new beauty drink
      • Japan’s Kanebo’s scented confectionary, high in collagen acts as an alternative to perfume
      • Nipponluna in Japan has introduced night time yoghurt with relaxing theanine and collagen for healthy smooth skin
    16.  
    17. Functional Foods with added health benefits
      • Heart health, Gut Health, Bone health & Immune system health
    18. Intrinsic Health benefits are wanted ..growth of Pre & Pro Biotics
    19. Mood Marketing in food borrowing from aromatherapy category
      • Promoting mood benefits
      • Buying into a philosophy
      • Inspiring and entertaining shopping/consumption experience
    20. ‘ Superfood’s with so called magic properties Mangosteen taking over juice bars Coconut oil the latest superfruit

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