Trends Influencing The Food Industry By Dan Pankraz

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A look into some cultural, category and consumer trends currently impacting the global food industry. Areas food marketers and advertisers need to take into consideration when talking to consumers.

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  • Trends Influencing The Food Industry By Dan Pankraz

    1. 1. TRENDS INFLUENCING THE FOOD INDUSTRY by Dan Pankraz November 7, 2008
    2. 2. A look into some Cultural, Category and Consumer trends impacting the food industry
    3. 3. The ‘Modern Malaise’ driving new health issues <ul><li>Obesity epidemic </li></ul><ul><li>Growth in allergic disorders </li></ul><ul><li>New focus on digestive health </li></ul><ul><li>Longevity medicine </li></ul><ul><li>Asthma on the rise </li></ul><ul><li>Mental health crisis </li></ul>
    4. 4. Modern Families, Modern Meals <ul><li>Delays in leaving home age </li></ul><ul><li>Catering for young and old </li></ul><ul><li>Growth in smaller and single person households </li></ul><ul><li>Meal migration </li></ul><ul><ul><li>Dinner in front of the TV/laptop/PC </li></ul></ul>
    5. 7. DIY Health & Wellbeing <ul><li>Aust most fat conscious country in Asia </li></ul><ul><ul><li>93% of Aussies read nutrition labelling </li></ul></ul><ul><li>Whatever works for me </li></ul><ul><li>Customisation demands </li></ul><ul><li>Trusted advisors and support groups </li></ul><ul><li>Life coaching and positive psychology (mind over matter) </li></ul>
    6. 8. GOOD FAST FOOD Health and convenience becoming less of a tradeoff
    7. 9. Quick Fix Food Explosion <ul><ul><li>No such thing as a lunch hour 19 minute lunch hrs </li></ul></ul><ul><ul><li>Ready made </li></ul></ul><ul><ul><li>Snacking the new meal </li></ul></ul><ul><ul><li>Out of home consumption </li></ul></ul><ul><li>The quick fix e.g. supplements </li></ul><ul><li>Massive growth in single serve </li></ul>
    8. 10. Shift to Back to Basics Slow Food Movement, Provenance Mass produced Quantity and food in packaging Stimulating the taste buds “ Once you start, you can’t stop”. High fat, salt, & sugar Food without the negatives Fat-free, sugar-free No preservatives, artificial colouring, and flavour. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell
    9. 15. Food and Beauty Are Now Intertwined <ul><li>Alliance between Coke & L’Oreal to introduce Lumae , a new beauty drink </li></ul><ul><li>Japan’s Kanebo’s scented confectionary, high in collagen acts as an alternative to perfume </li></ul><ul><li>Nipponluna in Japan has introduced night time yoghurt with relaxing theanine and collagen for healthy smooth skin </li></ul>
    10. 17. Functional Foods with added health benefits <ul><li>Heart health, Gut Health, Bone health & Immune system health </li></ul>
    11. 18. Intrinsic Health benefits are wanted ..growth of Pre & Pro Biotics
    12. 19. Mood Marketing in food borrowing from aromatherapy category <ul><li>Promoting mood benefits </li></ul><ul><li>Buying into a philosophy </li></ul><ul><li>Inspiring and entertaining shopping/consumption experience </li></ul>
    13. 20. ‘ Superfood’s with so called magic properties Mangosteen taking over juice bars Coconut oil the latest superfruit

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