TRENDS INFLUENCING THE FOOD INDUSTRY by Dan Pankraz November 7, 2008

A look into some Cultural, Category and Consumer trends impacting the food industry

The ‘Modern Malaise’ driving new health issues Obesity epidemic Growth in allergic disorders New focus on digestive health Longevity medicine Asthma on the rise Mental health crisis

Obesity epidemic

Growth in allergic disorders

New focus on digestive health

Longevity medicine

Asthma on the rise

Mental health crisis

Modern Families, Modern Meals Delays in leaving home age Catering for young and old Growth in smaller and single person households Meal migration Dinner in front of the TV/laptop/PC

Delays in leaving home age

Catering for young and old

Growth in smaller and single person households

Meal migration

Dinner in front of the TV/laptop/PC

DIY Health & Wellbeing Aust most fat conscious country in Asia 93% of Aussies read nutrition labelling Whatever works for me Customisation demands Trusted advisors and support groups Life coaching and positive psychology (mind over matter)

Aust most fat conscious country in Asia

93% of Aussies read nutrition labelling

Whatever works for me

Customisation demands

Trusted advisors and support groups

Life coaching and positive psychology (mind over matter)

GOOD FAST FOOD Health and convenience becoming less of a tradeoff

Quick Fix Food Explosion No such thing as a lunch hour 19 minute lunch hrs Ready made Snacking the new meal Out of home consumption The quick fix e.g. supplements Massive growth in single serve

No such thing as a lunch hour 19 minute lunch hrs

Ready made

Snacking the new meal

Out of home consumption

The quick fix e.g. supplements

Massive growth in single serve

Shift to Back to Basics Slow Food Movement, Provenance Mass produced Quantity and food in packaging Stimulating the taste buds “ Once you start, you can’t stop”. High fat, salt, & sugar Food without the negatives Fat-free, sugar-free No preservatives, artificial colouring, and flavour. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell

Food and Beauty Are Now Intertwined Alliance between Coke & L’Oreal to introduce Lumae , a new beauty drink Japan’s Kanebo’s scented confectionary, high in collagen acts as an alternative to perfume Nipponluna in Japan has introduced night time yoghurt with relaxing theanine and collagen for healthy smooth skin

Alliance between Coke & L’Oreal to introduce Lumae , a new beauty drink

Japan’s Kanebo’s scented confectionary, high in collagen acts as an alternative to perfume

Nipponluna in Japan has introduced night time yoghurt with relaxing theanine and collagen for healthy smooth skin

Functional Foods with added health benefits Heart health, Gut Health, Bone health & Immune system health

Heart health, Gut Health, Bone health & Immune system health

Intrinsic Health benefits are wanted ..growth of Pre & Pro Biotics

Mood Marketing in food borrowing from aromatherapy category Promoting mood benefits Buying into a philosophy Inspiring and entertaining shopping/consumption experience

Promoting mood benefits

Buying into a philosophy

Inspiring and entertaining shopping/consumption experience

‘ Superfood’s with so called magic properties Mangosteen taking over juice bars Coconut oil the latest superfruit