Social Media Presentation

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How to socialize a talent strategy from a company perspective using social media.

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  • Some jobs are easier to show this than others. Rocket scientisit chef.
  • Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
  • Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD
  • Kevin Kelly, co founder of Wired Magazine and a writer
  • Social Media Presentation

    1. 1. How To Socialize Your Talent Strategy: Making Social Media Matter Brett Farmiloe @thatpassionguy Zach Hubbell @zachhubbell
    2. 2. Today’s Mission
    3. 3. The Road
    4. 4. 3 Things Every Company Needs
    5. 5. How to measure Social Media
    6. 12. Our Boss
    7. 13. Saw a changing world
    8. 14. Saw Social Media As A Suitor
    9. 15. Saw us
    10. 16. Social Media Managers <ul><li>Help companies recruit through social media </li></ul><ul><li>Manage Jobing social media outlets </li></ul><ul><li>Keep a pulse on what’s going on </li></ul>
    11. 17. 3 things a Company Needs in Social Media
    12. 18. Significance
    13. 19. 350 million active users.
    14. 20. 50% of those active users log on in any given day.
    15. 21. Average user spends 55 minutes per day.
    16. 22. More than 3.5 billion pieces of content shared each week.
    17. 23. 700,000 local businesses have active pages.
    18. 25. Facebook is an Internet > =
    19. 26. Facebook has given small companies a presence.
    20. 27. It’s given big business a personality.
    21. 28. And it’s given recruiters a talent channel
    22. 29. How do you use Facebook to recruit?
    23. 30. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
    24. 31. <ul><li>Step 2: Build the Community </li></ul>
    25. 32. Step 3: Incorporate Jobs Into The Page
    26. 33. <ul><li>Then, enjoy your asset. </li></ul>
    27. 35. In 2009, a hacker got some inside info from Twitter…
    28. 36. The documents said that there were 25 million users in 2009…
    29. 37. 100 million users in 2010.
    30. 38. And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.
    31. 39. <ul><li>As Twitter becomes increasingly popular for businesses to use, recruiters need to make sure they are: </li></ul><ul><li>Using Twitter effectively </li></ul><ul><li>Not there ‘just to be there’ </li></ul><ul><li>Seeing a return on their time </li></ul><ul><li>These objectives are achieved by the way recruiters choose to tweet. </li></ul>So what’s this mean for recruiting?
    32. 40. Recruiters can Respond & Answer Questions… Questions usually come in through your @replies tab.
    33. 41. Recruiters Can Listen and Start Conversations…
    34. 42. Listening to Candidates
    35. 43. The “Cisco Kid”
    36. 44. Last, but not least … … promote what you want to promote
    37. 45. Twitter: A search engine too popular to be ignored.
    38. 46. #3 A Place to Lead Candidates To
    39. 47. Career Center
    40. 48. Open Jobs on Career Center
    41. 49. How To Measure Social Media
    42. 50. Number of Fans & Followers
    43. 51. 1,000 True Fans Someone who will purchase anything and everything you produce
    44. 52. 1,000*$100= $100,000
    45. 53. If you add one fan a day, it would only take you 3 years to have 1,000 fans.
    46. 55. This is what it looks like when you are an admin of a page
    47. 59. Number of Interactions
    48. 60. Interactions = Advertisements
    49. 61. Aka- Word of Mouth on Steroids
    50. 62. Click on Insights
    51. 64. Traffic
    52. 65. Click on “Edit Page”
    53. 66. Google Analytics
    54. 67. Social Media Effectiveness Chart
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