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  1. 1. RETRO “A Period in Style” L. Garcia & M. Kessler 2223 N Westshore Blvd suite #223 Tampa, FL 33607
  2. 2. EXECUTIVE SUMMARY Retro is a store that specializes in urban wear designers and collections from local and upcoming designers. The designers that will be promoting are Ed Hardy by Christian Audigier, Luxurie for Women by LRG, Rock & Republic, Frankie B. and Joes Jeans; also feature brands from Mico Dezno and Latasha. My partner and I will focus on outgoing contemporary customers. He or she is into artistic everyday wear that could express the their personality. Our shopping bags are one of a kind and will serve as advertising as well as reminders to customers to come back and shop again. By educating ourselves and our sales staff with product knowledge; more over, keeping up with changing fashion trends our business will be plentiful. Most important, we will advertise through different mediums around the community. We want to keep in close contact with our customers to make them feel welcome and continue to shop with us.
  3. 3. MISSION STATEMENT Our number one priority is to ensure our customer feel comfortable and has an unforgettable experience. The goal is for customers to be able to express themselves through their clothing, which represents their style. ABOUT THE STORE The location of the store is in International Mall, which is located in Tampa, Florida. The reason of having such a wide range of target customers is to help bring in more clientele and help the business to grow. The ability to have exactly what a customer’s desire and need is the first step to sales success. Retro is a store that represent artistic designers. The approach is for customers to get the feel that all variety of art can be a style of fashion.
  4. 4. VENDORS MonaLisa Fashions, INC. 650 E Green St. Allentown PA 18109 The company produces different types of men’s, women’s and children’s apparel in Allentown PA. Not only a full-service sewing contractor, but they also provide cutting, reworking, finishing and packaging facilities. They manufactured garments from cutting, finishing and tailored to meet your specifications. Their turn- around time is 2 to 4 weeks. Starting fee is at $125.00. Their minimum production is 500 pieces per style, that includes all sizes that can be negotiated. American Apparel 4959 International Drive Orlando, FL 32819 Offers a wide variety of fabrics. From cotton to synthetics, they manufacture and source materials that both are durable and distinctive. They fabrics are from 100% cotton, 100% organic, blend and synthetic. They also offer free standard shipping to any US customers of $75 or more. After the orders are sent, the shipping arrives within 6 business days. American apparel is a well known company that not only sales their own products but has their own manufacturers.
  5. 5. RETRO: 2223 N WESTSHORE BLVD SUITE #223 TAMPA, FL 33607 Major Products: Ed Hardy by Christian Audigier Luxurie for Women by LRG Rock & Republic Frankie B. and Joes Jeans Feature Brands: Blush by Mico Dezno Latasha’s collection Price Range: Garments: $30 - $200 Accessories: $20-$50 Shoes $20-$30 Size Range: Male: S, M, L, XL, XXL Male Pants: 30-38 Female: S, M, L, XL Female Pants: 0-16 Signs: Kiosk Media Advertisement: Internet: MySpace and FaceBook Radio: 93.3 FLZ, 95.5 Beat, 100.7 MIX
  6. 6. Target Customer Age Range: Primary Age: 18-30 Secondary Age: Teens: 13-17, Contemporary 35 and up Gender: female/male Education: High School to College Graduate Music Background: pop, R&B, Dance, Hip Hop, Alternative, and rock. Lifestyle: Movies, music, dance, keeps in shape and stays healthy. Shopping Lifestyle: Forever XXI, Wet Seal, Hollister, Aeropostale and Pacsun. Internet Lifestyle: MySpace, FaceBook, AOL, Yahoo, and Google or Gmail. VALS Survey: Innovators and Experiencers
  7. 7. COMPETITION Ocean Drive Fashion: Major products they carry are denim brands as well as trendy clothing such as Blue Cult, Seven, True Religion, Custo Barcelona, Rock & Republic, Frankie B., Ema Savahi and so much more. Their return policy is that the customer can do exchanges within 10 days of purchase and no returns for cash. Their special services are alterations, shipping, layaway, special orders and gift certificates. GUESS?: Their major products are as follows: Clothing, shoes, belts, jewelry, footwear, handbags, leather, watches, swimwear (in season) and eyewear. They featured their own brand. The company’s return policy is, customers have a month to return merchandise, but must have receipt and tags attached. Their special services only gift certificates. Dillard’s: Features brands such as: Ralph Lauren, Tommy Hilfiger, Claiborne, Lifestride, Easy Spirit and more. Customers have up to 30 days from purchase with receipt or valid proof of purchase. They provide for special services; gift wrap, shipping, gift registry, Merchandise Information Director can locate needed items throughout Dillard’s store nationwide. Macy’s: Their major product they carry is their private line INC (International Concepts), also other brands like Ed Hardy. Customers can have a choice or refunds or exchanges available within 30 days with receipt. Exchanges only without receipt and gift cards are available in the amount of $25-$500.