Tnw10 iskander smit

How to deal with the consequences of the web of impulses The Next Web 2010, Iskander Smit, @iskandr

Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

The Web of Documents gave us the page rank

With the Web of Data we start to produce and remix

We are all conversationalists in a Web of People

What will bring the next Web of Impulses?

Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.

connecting realtime life streams of the choice we make in all devices

we are building platforms, websites are just touch points

ecosystems that are pervasive and persuasive

we grow into instant personalization

we need to tickle people with action driven experiences

half way manufactured services are completed by using

three rules for making things in the Web of Impulses

rule 1 script the service and the touch points will follow

rule 2 adapt to the moment and go for the complete experience http://www.ﬂickr.com/photos/mmoorr/1014585072/

rule 3 create play (but not games) as recipe for persuasive services http://www.ﬂickr.com/photos/alper/3958307121

Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic

The Web of Impulses is an exciting new phase in development the web. Let’s make beautiful new things using it. See you there! @iskandr

Tnw10 iskander smit

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