How to deal with the consequences
of the   web of impulses
    The Next Web 2010, Iskander Smit, @iskandr
Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/arc...
The Web of Documents
gave us the page rank
With the Web of Data we
start to produce and remix
We are all conversationalists
in a Web of People
What will bring the next
Web of Impulses?
Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.
connecting realtime life streams of
the choice we make in all devices
we are building platforms,
websites are just touch points
ecosystems that are
pervasive and persuasive
we grow into
instant personalization
we need to tickle people with
action driven experiences
half way manufactured services
are completed by using
three rules
for making things
in the Web of Impulses
rule 1
script the service and the
touch points will follow
rule 2
              adapt to the moment and
              go for the complete experience




http://www.flickr.com/photos/...
rule 3
               create play (but not games)
               as recipe for persuasive services




http://www.flickr.co...
Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/han...
The Web of Impulses
is an exciting new phase
in development the web.
Let’s make beautiful new things using it.

See you th...
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Tnw10 iskander smit

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Pecha Kucha talk as held on The Next Web 2010 on some thoughts on the consequences of the Web of Impulses.

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  • Tnw10 iskander smit

    1. 1. How to deal with the consequences of the web of impulses The Next Web 2010, Iskander Smit, @iskandr
    2. 2. Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
    3. 3. The Web of Documents gave us the page rank
    4. 4. With the Web of Data we start to produce and remix
    5. 5. We are all conversationalists in a Web of People
    6. 6. What will bring the next Web of Impulses?
    7. 7. Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.
    8. 8. connecting realtime life streams of the choice we make in all devices
    9. 9. we are building platforms, websites are just touch points
    10. 10. ecosystems that are pervasive and persuasive
    11. 11. we grow into instant personalization
    12. 12. we need to tickle people with action driven experiences
    13. 13. half way manufactured services are completed by using
    14. 14. three rules for making things in the Web of Impulses
    15. 15. rule 1 script the service and the touch points will follow
    16. 16. rule 2 adapt to the moment and go for the complete experience http://www.flickr.com/photos/mmoorr/1014585072/
    17. 17. rule 3 create play (but not games) as recipe for persuasive services http://www.flickr.com/photos/alper/3958307121
    18. 18. Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic
    19. 19. The Web of Impulses is an exciting new phase in development the web. Let’s make beautiful new things using it. See you there! @iskandr
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