The Global Leader in BIM Modeling and Content Creation
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHO Marc Goldman
Over 20 years of delivering CAD products & services
Studied Architecture and Civil Engr at Tulane Univ
Technology, Sales, Marketing and Business of AEC
Founder of BIM / CAD service organizations
Survivor of 2 “tours of duty” at Autodesk
Expertise in product configuration
Intersection of AEC and Mfr’ing
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHO Pinnacle Infotech, Inc.
Worlds largest BIM production house
400+ Architects, Engineers, CAD and BIM modelers
17 years focused on the AEC / CAD / BIM market
BIM services for several Top 25 US Contractors
CAD department for 2 top US Home Builders
BIM content creation various BPM categories
Over 400 long-term customers worldwide
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHY You’ve already heard why!
“When you design a building
using [BIM] you create an
intelligent data model of the
building that can be used more
effectively than standard two-
dimensional documents.”
Larry Rocha
Wimberly Allison Tong and Goo
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHY You’ve already heard why!
“When you provide Building
Product Models you offer
intelligent representations of your
products that are more valuable to
your customers than traditional
product information which
can provide a competitive
edge and help you get
spec’d.”
Marc Goldman
Pinnacle Infotech, Inc.
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHY You’ve already heard why!
BIM Content is:
In high demand by your customers!
Easier to use for design, take-offs,
estimate and specification!
Being provided by your competitors!
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Information Models
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
One Building Product Model contains
multiple views (2D and 3D)
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Building Product Models are comprised of
the “parts & pieces” of your product systems
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Whole systems of parts with multiple
options and configurations
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Configurable products that behave like the real world
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Not just architectural products…
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Building Product Models aware of
their required clearances.
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHAT Building Product Models
Levels of complexity
Trim Mullion Frame
Mullions stay equidistant and Width Width Width
fixed size
Frame
Width
Height
Height
Number &
layout of
Mullions
Thickness
Sill
Width Width
Fixed: Semi-Parametric: Fully Parametric:
Can’t control size or details. Can control overall size or details. Can control size and many details.
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
HOW Before you do anything…
Determine who you want to access your content
Architects, Engineers, Contractors, Sales team, All
Develop metrics to gauge the project success
Downloads, Increased Spec’s, Better Shop drawings
Consider the “lifecycle” of this project
Market Plan, Requirements, Specification, Model & Data
Creation, Testing, Release, Refine, Update
Get support and buy-in from all functions
Sales, Marketing, Engineering, IT, Executives, Customers
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
HOW Organize your BIM Content
In-house expertise + Consulting input
You know your products better than anyone!
But…
Do you know how to organize product information?
Optimized, Structured, Parametized, Q
uality, Graphics + Non-graphics
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
HOW Create your BIM Content
In-house Considerations
Purchase software & train your staff to use:
BIM / CAD Modeling – Revit & AutoCAD
HiFi rendering - 3DS Max
Engr Modeling – Inventor
Database tools – MS Excel or Access
Other – Photoshop, Acrobat Pro
Educate your staff on quality, standards & market
Omni-class, CSI 1997, CSI 2004, PartAtom, SEO
Autodesk Seek Guidelines and Best Practices
Level of detail, One-vs-Many models
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
HOW Create your BIM Content
Outsource Considerations
Your content dev’l vendor should be a project partner
Your content dev’l vendor should be an expert on
everything from the other slide
Develop a project plan collaboratively
Scope of work, Schedule / Milestones, Goals / Measures of Success
Understand your market & be sure your partner does too!
Manage the project – test early and test often
You will be held responsible for poor quality
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
HOW Distribute and Promote
Leverage the “eco-system” of content providers & users
Information Providers – McGraw Hill
CAD Applications – Autodesk Seek
Generic aggregation sites – Google 3D Warehouse
Your website is important, but not as important as you
might think
Announce your great BIM content – it’s a great reason to
call on your customers
Consider your BIM Content as an incremental investment
– it does not replace other media
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHER Distribute and Promote
E
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHER Distribute and Promote
E
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHER Distribute and Promote
E
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHER Distribute and Promote
E
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
WHEN NOW !
As you’re considering whether BIM content is
an important investment, your competitors’
product models are being downloaded
directly into BIM models!
They are getting spec’d – and you are not!
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629

The Global Leader in BIM Modeling and Content Creation
Your Questions or
Comments?
WHO
WHY
WHAT
HOW
WHEN
WHERE
?
6/5/2009 mgoldman@pinnaclecad.com 303-482-2629