Pgpcme Placements1


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Pgpcme Placements1

  1. 1. Changes to be incorporated <ul><li>The background of International immersion, make it a lil sober </li></ul><ul><li>Dessertation ka he had added somethin there itself, u hav it </li></ul><ul><li>Varun changes </li></ul><ul><li>CHANGES INCORPORATED </li></ul><ul><li>Cip slide </li></ul><ul><li>Desired profile </li></ul><ul><li>The chamiyas photo with student of mica has been taken ahead </li></ul>
  2. 2. PGP CME PLACEMENTS 2007-08 Mudra Institute of Communications
  3. 3. PGPCME Is A Path-breaking Program With A Vision to Develop ‘ entrepreneurially’ driven leaders In the ‘Communications’ Industry The objective is to develop entrepreneurial executives in the communication industry…
  4. 4. A student of MICA PGP CME… Strategist Planner Innovator Analyst Team player Communicator Passionate Planner Innovator Analyst Industrious Enterprising Strategist Planner Innovator Analyst Team player Industrious Strategist Focused Business acumen Smart Team player Focused Diligent Innovator Analyst Team player Strategist Strategist Planner Communicator Dedicated Team player Smart Industrious Planner Innovator Analyst Team player Diligent Diligent Planner Innovator Analyst Team player Communicator Passionate Dedicated Innovator Enterprising Team player Diligent Smart Planner Innovator Explorer Team player Communicator Strategist Planner Passionate Analyst Enterprising Thinkers Leader Diligent Innovator Analyst Team player Communicator
  5. 5. HOW ARE WE DIFFERENT??? PGP CME Innovation Galore Global Business perspective Rural Immersion International Immersion Venture Incubation Programme Continuous Internship Programme Strategic Industry Project
  6. 6. Course Curriculum Foundation Building in Communications Perspective in Business Management Foundation building in Entrepreneurship/ Intrapreneurship Communications Management- Processes Global Perspective Personality Development (Leadership) Entrepreneurship & Family Business Management
  7. 7. Student Profile
  8. 8. Laterals <ul><li>12 candidates </li></ul><ul><li>Eclectic backgrounds: IT, Research & development, Marine etc </li></ul><ul><li>Selection Process: </li></ul><ul><ul><li>Minimum 2 years of work exp. at relevant positions </li></ul></ul>
  9. 9. NETWORKING <ul><li>TiE (The Indus Entrepreneurs) Conference, Mumbai-The first impact on industry by PGPCME students </li></ul><ul><li>CII Yi (Young Indians): An interface to corporate world and industry leaders.. </li></ul><ul><li>A net of 45 students, the strongest in the Ahmedabad chapter </li></ul><ul><li>NEN: National Entrepreneurship Network- a platform for budding entrepreneurs to share ideas and resources from the network and beyond </li></ul>
  10. 10. Entrepreneurial Communication Domain Functional <ul><li>Strategic brand Planning </li></ul><ul><li>New Business Development </li></ul><ul><li>Strategic Business development </li></ul><ul><li>Client servicing </li></ul><ul><li>Account Planning </li></ul><ul><li>Research </li></ul><ul><li>Media Planning </li></ul>Desired Profile We are looking for job profiles which makes us utilize the expertise imparted through 15 months of rigorous training at MICA campus…
  11. 11. Thank You Shardul Bist Mob. No. +91 9909943553 Megha Chaturvedi Mob. No. +91 9909943528 Komal Lath Mob. No. +91 9909943523 Subhamoy Das Mob. No. +91 9909943558 Rajeesh R Mob. No. +91 9978082386 Varun Attrey Mob. No. +91 9904467298 Ankit Sharma Mob. No. +91 9904522090 Roshan Kumar Mob. No. +91 9909943547
  12. 12. Mudra Institute of Communications <ul><li>Imparting relevant education for developing effective communications professionals </li></ul><ul><li>Vision: </li></ul><ul><li>“ To be the pre-eminent communications </li></ul><ul><li>management school” </li></ul><ul><li>Providing the communication Industry with the best Talent for the past Seventeen Years </li></ul><ul><li>Mission: </li></ul><ul><li>“ To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, </li></ul><ul><li>research and advocacy.” </li></ul>
  13. 13. MICA-The journey <ul><li>June 1991 with a short-term course in Media Planning </li></ul><ul><li>Followed by-subjects like Advertising Planning and Client Servicing </li></ul><ul><li>1994,introduced the flagship - its extensive and unique </li></ul><ul><li>Post Graduate Programme in Communications Management (PGPCM) </li></ul><ul><li>Over the years has grown in terms of stature, reputation and acceptance </li></ul>
  14. 14. Journey continues… Today it is the Alma Mater of professionals who are serving in the various communications domain 1. Brand communications management 2. Marketing 3. Marketing research 4. Advertising and media sectors And emerging communication driven businesses such as 1. Broadcasting 2. Retail and design communications 3. Public relations 4. Event & entertainment management
  15. 15. Venture Incubation Programme <ul><li>A programme designed which encourages the students to set up their own business ideas and market test the same by taking live industry projects </li></ul><ul><li>Successful Ventures </li></ul><ul><li>FulMarxx Integrated Movies Ltd. </li></ul><ul><li>ThinkYuva </li></ul><ul><li>Cerebral Communication Solution </li></ul><ul><li>i-tale Entertainment </li></ul><ul><li>Indyn Solutions </li></ul><ul><li>ME digit solutions </li></ul>
  16. 16. International Immersion <ul><li>The students can opt to go on an International Immersion to countries like the UK and Singapore, where they visit universities and organizations in the communications and marketing domain, and have an understanding of the global business practices and environment </li></ul>
  17. 17. Rural Immersion <ul><li>A platform by MICA-EDC, which encourages students to look back into the roots and see the opportunity to facelift rural India as it's rightly believed, future lies in rural India </li></ul>
  18. 18. Dissertation/Case Study <ul><li>The students are required to study an organization of repute (unique for each group or individual) and prepare a full fledged case study on the same </li></ul><ul><li>This is intended to bring about a wider perspective about organizational issues and ways and means for success </li></ul>
  19. 19. Birth of EDC PRIDE OF MICA-EDC Post-Graduate Programme in the area of Communications Management and Entrepreneurship (PGPCME) A first of its kind Com-cubator, an Incubation Center specifically for the communications sector to commercialize and nurture ideas and innovations
  20. 20. MICA-EDC also runs a Mentorship Programme Our panel of Mentors comprises of Managing Directors, Directors, Vice Presidents, Chief Executive Officers, Consultants, and Founders of reputed firms in the field of communications driven businesses
  21. 21. Course Curriculum Communication Management Language, Culture & Communications Theory of Media & Communications Introduction to Semiotics Communication Ethics Communications & Business Laws Foundation Building in Communications
  22. 22. Course Curriculum Marketing Management Managerial Economics Management Concepts & Contemporary practices Quantitative Techniques Business Research & Science Management Accounting & Costing Financial Aspects of Business Strategic HRM Business Strategies Knowledge Management Customer Relationship Management Sales Channel Relationship Management Marketing of Services Management Control Systems Consumer Value Strategy Industry Analysis Perspective in Business Management
  23. 23. Course Curriculum Global Economics & Politics Global Brand Management International Immersion Global Business Environment Understanding Business Practices Global Perspective
  24. 24. Course Curriculum Organization Development in Family Business Contemporary Practices in Family Business Leadership & Innovation Management Growth Management Franchise Management New Enterprise Management Managing Communications Expenditure Entrepreneurship & Family Business Management
  25. 25. Course Curriculum Behavioral Dynamics Negotiations Communications Skills & Personality Strategic HRM Personal Growth Lab Personality Development (Leadership)
  26. 26. Course Curriculum Integrated Marketing Communications Media Management Communication Research Advertising Management Brand Management Media Marketing Communications Analytics E-Marketing Strategic Brand Management Strategic Corporate Communications Corporate Identity & Reputation Event Management & PR Consumer Insight Mining Communications Management- Processes
  27. 27. Course Curriculum Corporate Governance & Stakeholder Media Laws & PR Project Management Organizational Strategies & Leadership in tech. era Industry Analysis Workshop Corporate Venturing & Entrepreneurship Business Plan & Project Finance Foundation building in Entrepreneurship/ Intrapreneurship
  28. 28. MICA-EDC has been set up with the support of the Department of Science and Technology (DST), Government of India, Vision: “ To be pre-eminent in fostering entrepreneurship in communications driven initiatives, directed towards the development of economies and societies” We aim to be M.I.T of the east…
  29. 29. Continuing Internship Programme (CIP) <ul><li>Under CIP, each student is attached with an organization at the end of the term I and associates over the next 12 months (till the end of the programme) for undertaking a series of on and off station assignments and projects </li></ul><ul><li>This will ensure that students exhibit a high level of commitment to organizations and deliver key values with comprehensive strategic in sights </li></ul><ul><ul><li>Comprehensive Strategic Business Plan With Five Year Projections </li></ul></ul><ul><li>- Implementation Of Strategic Business Plans </li></ul><ul><li>Implementation Of Strategic Business Plans </li></ul>Star India Pvt ltd BAG Films Azure TAG Media Times Private treaties Show time Events Relay Worldwide Future Group Sringar films Genesis