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Video Game Trends

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Trends in video games amongst influential game players; male vs. female Xbox gameplay; XBLA success stories; online games; WoW; Age of Conan; increasing social, global game population.

Trends in video games amongst influential game players; male vs. female Xbox gameplay; XBLA success stories; online games; WoW; Age of Conan; increasing social, global game population.


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  • Interesting read. Concise slides. You might be interested into a similar report I just shared here: http://www.slideshare.net/AdvertisingPawn/video-gaming-trends-presentation
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  • 1. Trends in Video Gaming Or, Can Videogames End War? Boston Post Mortem September 10, 2008 Jon Radoff, CEO, GamerDNA Inc.
  • 2. Trends in Video Gaming Who plays games? Where do they play? How do they play? Will games change culture?
  • 3. Stereotypes of gamers are either unflattering…
  • 4. Or simply driven by a desire to categorize…
  • 5. Gamers are not a media category. Games are played by everyone.
  • 6. Couples
  • 7. Parents with children
  • 8. People of all ages can play Photo credit: Flickr/rachelvorhees
  • 9. Everyone grows up with games
  • 10. Games are no longer limited to any type of person. Games are mainstream.
  • 11. How GamerDNA Spots Trends On GamerDNA.com, players tell us what, when and how they play. Over 250,000 people have created profiles—the largest real-time panel of influential gamers available today. User generated: psychographics, Annotations, stories, experiences
  • 12. What games do influential women gamers play?
  • 13. Women Xbox Owners who are active on the Web…
  • 14. Versus Men…
  • 15. Games are becoming more social—and social dynamics drive game adoption.
  • 16. Social Interaction drives marketing Braid started smaller, but grew faster on a larger number of totally new players each day. Was player-to-player word-of-mouth the driver?
  • 17. Day 1 Audience: GTA4 On the first day of release, 29% of gamerDNA members with an Xbox 360 had already played GTA IV.
  • 18. Players per Day – GTA IV
  • 19. Players per Day – Call of Duty IV
  • 20. Old media is converging with new games.
  • 21. Guitar Hero III – Players per Day
  • 22. Rock Band – Players per Day
  • 23. Rock Band vs. GH3 Are the more social elements of Rock Band contributing to the increased attention it is receiving?
  • 24. World of Warcraft, a deeply social game, now has over 10 million players.
  • 25. What do WoW players also play? 3/4 of top games also played by WoW players feature deep social play.
  • 26. Bartle Psychographic Categories Quiz taken about 500K times
  • 27. MMORPG Methadone? Player activity dropped sharply in Age of Conan within a month of launch… But a relatively small number of people went back to WoW.
  • 28. Where ex-Age of Conan players went In raw numbers, more people picked up an FPS title than MMORPG titles after leaving Age of Conan.
  • 29. A Game Center in Indonesia
  • 30. Johannesburg
  • 31. A “bang” in Korea
  • 32. The idea that games can unite cultures is not new…
  • 33.  
  • 34.  
  • 35. Online gamers are forming friendships that defy geography
  • 36. The future Olympics?
  • 37. Megatrends in Video Gaming … and more global Gamers are more diverse Games are more social… … more online
  • 38. Megatrends in Video Gaming Thank you! Jon Radoff, CEO, GamerDNA Inc. www.gamerdna.com/member/Tarinth twitter.com/jradoff Email: jradoff {AT} gamerdna.com Gamertag: Taerinth