Video Game Trends
Upcoming SlideShare
Loading in...5
×
 

Video Game Trends

on

  • 4,404 views

Trends in video games amongst influential game players; male vs. female Xbox gameplay; XBLA success stories; online games; WoW; Age of Conan; increasing social, global game population.

Trends in video games amongst influential game players; male vs. female Xbox gameplay; XBLA success stories; online games; WoW; Age of Conan; increasing social, global game population.

Statistics

Views

Total Views
4,404
Views on SlideShare
4,342
Embed Views
62

Actions

Likes
3
Downloads
106
Comments
1

3 Embeds 62

http://radoff.com 53
http://www.slideshare.net 5
http://www.radoff.com 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Interesting read. Concise slides. You might be interested into a similar report I just shared here: http://www.slideshare.net/AdvertisingPawn/video-gaming-trends-presentation
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Video Game Trends Video Game Trends Presentation Transcript

  • Trends in Video Gaming Or, Can Videogames End War? Boston Post Mortem September 10, 2008 Jon Radoff, CEO, GamerDNA Inc.
  • Trends in Video Gaming Who plays games? Where do they play? How do they play? Will games change culture?
  • Stereotypes of gamers are either unflattering…
  • Or simply driven by a desire to categorize…
  • Gamers are not a media category. Games are played by everyone.
  • Couples
  • Parents with children
  • People of all ages can play Photo credit: Flickr/rachelvorhees
  • Everyone grows up with games
  • Games are no longer limited to any type of person. Games are mainstream.
  • How GamerDNA Spots Trends On GamerDNA.com, players tell us what, when and how they play. Over 250,000 people have created profiles—the largest real-time panel of influential gamers available today. User generated: psychographics, Annotations, stories, experiences
  • What games do influential women gamers play?
  • Women Xbox Owners who are active on the Web…
  • Versus Men…
  • Games are becoming more social—and social dynamics drive game adoption.
  • Social Interaction drives marketing Braid started smaller, but grew faster on a larger number of totally new players each day. Was player-to-player word-of-mouth the driver?
  • Day 1 Audience: GTA4 On the first day of release, 29% of gamerDNA members with an Xbox 360 had already played GTA IV.
  • Players per Day – GTA IV
  • Players per Day – Call of Duty IV
  • Old media is converging with new games.
  • Guitar Hero III – Players per Day
  • Rock Band – Players per Day
  • Rock Band vs. GH3 Are the more social elements of Rock Band contributing to the increased attention it is receiving?
  • World of Warcraft, a deeply social game, now has over 10 million players.
  • What do WoW players also play? 3/4 of top games also played by WoW players feature deep social play.
  • Bartle Psychographic Categories Quiz taken about 500K times
  • MMORPG Methadone? Player activity dropped sharply in Age of Conan within a month of launch… But a relatively small number of people went back to WoW.
  • Where ex-Age of Conan players went In raw numbers, more people picked up an FPS title than MMORPG titles after leaving Age of Conan.
  • A Game Center in Indonesia
  • Johannesburg
  • A “bang” in Korea
  • The idea that games can unite cultures is not new…
  •  
  •  
  • Online gamers are forming friendships that defy geography
  • The future Olympics?
  • Megatrends in Video Gaming … and more global Gamers are more diverse Games are more social… … more online
  • Megatrends in Video Gaming Thank you! Jon Radoff, CEO, GamerDNA Inc. www.gamerdna.com/member/Tarinth twitter.com/jradoff Email: jradoff {AT} gamerdna.com Gamertag: Taerinth