Branding the google

  • 1,048 views
Uploaded on

 

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,048
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
71
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. “To Organize the worlds information and make it universally accessible and useful”
  • 2. The Vision
    To make search engines so powerful they would understand "everything in the world".
    The Mission
    To organize the world's information and make it universally accessible and useful.
    The Focus
    Google continues to focus on innovation and on the user experience.
  • 3. Time Line
    Google went Online
    G Mail launched
    Chrome Launched
    Acquired Blogger
    Acquired YouTube
    30M pages indexed
    1 billion pages indexed
    8 billion pages indexed
    Eric Schmidt as CEO
    AdSense launched
    1 trillion pages indexed
    Google Incorporated
  • 4. Philosophy of Google
    Focus on the user and all else will follow.
    It's best to do one thing really, really well.
    Fast is better than slow.
    Democracy on the web works.
    You don't need to be at your desk to need an answer.
  • 5. Philosophy of Google
    You can make money without doing evil..
    There's always more information out there.
    The need for information crosses all borders.
    You can be serious without a suit.
    Great just isn't good enough.
  • 6. Offerings
    • Advertising Programs
    • 7. Business Solutions
    • 8. Products
  • Offerings
    Advertising programs- Business Solutions-Products
    Google AdWords
    Google AdSense
    Google AdWords
    • How? Why? For? Cost?
    Google Ad Sense
    • No Additional effort
    • 9. Many Languages
  • Offerings
    Advertising programs- Business Solutions-Products
    Google AdSense
    Google Search Aplliance
    Search across the company
    Google Websearch
    Link you to the Google
    Wireless Solutions
    Google on your mobile
  • 10. OFFLINE
    ONLINE
    MOBILE
    OVER 160 PRODUCTS & SERVICES
    Offerings
    Advertising programs- Business Solutions-Products
  • 11. Google Search Engine
  • 12. Google’s 70-20-10
    10 %
    AdSense
    Offline
    Google
    Movies
    20 %
    Google
    Code
    Google
    Video
    Enterprise
    Google
    Reader
    Book Search
    70 %
    Search
    ADS
    Google
    Talk
    AdSense
    Google
    Suggest
    G Mail
    Google
    Pack
    Desktop
    Search
    Google Earth
    Local
    Search
    Mobile
    Search
    WiFi
    Orkut
  • 13. Why Google ??
  • 14. Simplicity
  • 15. Large Content
    Response Time
    Previous
    Searches
  • 16. Other Uniqueness's
    Accuracy
    Ease of use
    Up to date
    Innovation
    Research
    Fit between
    technology and
    the consumer behavior
  • 17. Finally!!
    For You!!!!!
  • 18.
  • 19. ????