Working with Web 2.0 (TERENA-PR)

Working with Web 2.0 Joint Information Systems Committee Supporting education and research

Working with Web 2.0 TERENA-PR Lisbon 27/09/2007 Matt Jukes (JISC) terena-pr-sep-2007

What is Web 2.0? A Buzzword? A Conference? Marketing? Another Bubble? All of the above?

What I am going to talk about for 45 minutes 1. What is Web 2.0? 2. Available tools 3. Marketing as conversation 4. Freeing your information 5. The Amplified Conference

Amongst other things Wikipedia says Web 2.0 is: ..a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" This is the definition I choose to believe..

Web 2.0 vs Web 1.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about companies, Web 2.0 is about communities Web 1.0 was about taxonomy, Web 2.0 is about tags Web 1.0 was about owning, Web 2.0 is about sharing Web 1.0 was about Netscape, Web 2.0 is about Google http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

What is available? This is a wholly subjective list of what I use.. blogs = Wordpress wikis = MediaWiki, Pbwiki or Confluence photos = Flickr search = Google, Technorati rss reader = Google Reader, Bloglines beta social bookmarking = del.icio.us, stumbleupon podcasts* = iTunes, Odeo, Miro *including vodcasts video = YouTube, Blip.tv

Its not just the USA leading the Web 2.0 revolution

Traditional Public relations.. ..creates lots of paper

Public relations 2.0.. Is about pixels..

And people..

Its important to become a part of the conversation Don’t get left out The web is no longer a one-way communication channel, it has moved on – we have to move with it

Don’t lock up your information Users want to consume information in different ways The web is moving beyond page views and visitor numbers Start educating your bosses now!

Free your content Wherever possible offer RSS feeds Embrace Microformats Put your videos and pocasts on YouTube, Odeo and beyond Viral marketing (almost) works

JISC Access management animation translated by user

JISC Podcasts – available on itunes and odeo

http://microformats.org/

But don’t lose track.. Use Technorati Sign up for Google Alerts Use Google Blog Search

We have to practice what we preach..

JISC and the Amplified Conference Making Web 2.0 work

JISC digitisation conference 2007

Give every event a unique TAG Think of it as the ‘virtual venue’ Advertise it early and often terena-pr-sep-2007

Wiki was used for delegate information and pre-event networking

JISC advertised the event on upcoming.org

JISC live blogged all the sessions And gave summaries

Delegates were encouraged to take and then share pictures using flickr

Post-conference technorati and google blog search were used to track what delegates and beyond were saying

All the information was aggregated on the jisc digitisation blog While the event was invite only many non-attendees were able to contribute via online tools

Enough Talking - Let's Use The Next Generation Technologies! Using Networked Technologies At Conferences And In The Lecture Theatre Brian Kelly UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us