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ONEHOPE 3- 1- 10
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ONEHOPE 3- 1- 10

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  • We know how to get charities excited!!
  • Transcript

    • 1. From a Wine Company to a Lifestyle…
    • 2. ONE HOPE Wine
      • Vehicle to launch the ONEHOPE Brand
      • Wine, Charity, Word of Mouth
      • Mondavi Partnership
      • Successes to date: Distributors, Retail, etc.
    • 3. Structure HOPE Wine LLC ONE HOPE Incorporated
    • 4. Current Structure Human Resource Allocation: ONE HOPE Consumer Products – All ONE HOPE Licensing & Consulting – Jake Kloberdanz, Joe Lonsdale, Tom Leahy, Brandon Hall ONE HOPE Technology & Software – Jake KloberdanzPaul Kowssari, MikeWeber, Will Chu, Joe Lonsdale ONE HOPE Online Marketing - – Jake KloberdanzPaul Kowssari, MikeWeber, Will Chu, Joe Lonsdale ONE HOPE Foundation – Executive Team, Mentors, Board ,
    • 5. ONE HOPE Team:
      • Sales & Marketing : Top Sales and Marketing executives with 100+ years of combined experience (core team and board)
      • Management: Top managers from numerous Companies including: Gallo, Rockstar, Nestle, American Greetings, Ketel One etc.
      • Technology: Technology team has numerous years of building online communities, product development, social media marketing with industry leaders such as: Accenture, Northrop Gruman, Piczo, Live Video, Game Spy
    • 6. Cause Brand
      • ONE HOPE focuses and is successful with the following:
      • Building our own portfolio of ONE HOPE Cause Products
      • Consulting premier companies on how to incorporate Cause Branding into their company
      • Developing Cause related and fundraising software and applications
      • Online marketing and Social Media campaigns to market ONE HOPE and other partner companies’ positive image
      • Helping to raise millions of dollars for great causes through our own product line and helping other Non-profits
    • 7. Consumer Products
        • If a company is aligned with a cause:
        • 90% of consumers will consider switching brands*
        • 82% of consumers say they are not as price sensitive*
        • Nearly 75% of the U.S. population, particularly women, say they will recommend a brand *
        • 68% of consumers would remain loyal to a brand during a recession. **
        • 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes.**
        • “ When you stand for something greater than just the bottom line… People Stand with you”
      *Cited by Boston brand-strategy firm Cone **Fenton, CSR Newswire 11/17/2008
    • 8. Consumer Products & Licensing
      • Future Industries to Launch or License into:
      • Water
      • Apparel
      • Flowers
      • Candles
      • Chocolate
      • Fragrance
      • Women's Beauty Products
      • Holiday specific items- Christmas (give the gift of HOPE), Mother's Day, Valentine's Day, Birthday etc.
      • Shoes
    • 9. Consulting and Licensing
      • Projected spending and category share in 2009 are:
      • Sports: $11.4 billion, 68%
      • Entertainment Tours/Attractions: $1.66 billion, 10%
      • Causes: $1.57 billion, 9%
      • Arts: $848 million, 5%
      • Festivals, fairs, annual events: $786 million, 5%
      • Associations, membership orgs: $503 million, 3%
      • Over the last few years, cause sponsorship has grown as follows:
      • 2008 -- $1.52 billion, 5.5% growth
      • 2007 -- $1.44 billion, 10.4% growth
      • 2006 -- $1.34 billion, 20.2% growth
      • 2005 -- $1.17 billion, 18.4% growth
      • in 1990, cause sponsorship spending was only $120 million.
    • 10.
      • Top relationships W/100’s of Charities
      • Charity Involvement & Relationships:
      • 200+ events participated in 2008
      • 150+ events in first 3 quarters 2009
      • AIDS Lifecycle Rides, Susan G. Komen Walks, Autism Walks, Reforestation Projects, etc.
      • ONE HOPE trained representative at all events
      • Continued Event involvement in the RIGHT events for the brand image.
      Consulting and Licensing
    • 11. Technology
      • Expertise in Facebook marketing
      • Ex. Viral Campaigns, Pages
      • Expertise in marketing on Twitter
      • Ex. Trending Topics, Acct. Mngmt. Tools
      • Expertise on building custom online Software and communities
      • Ex. www.MY ONE HOPE.com
      • Expertise on developing a positive message/image and delivering to the social media world
    • 12. Online Marketing: Facebook Most Fans for any Wine Brand on Facebook
    • 13. Online Marketing: Twitter 2 nd most Followers for any Wine Brand on Twitter
    • 14. Custom Built Technology
      • MyONEHOPE.com
      • E-commerce applications for Wine
      • Grassroots Management
      • Mondavi Portfolio
      • More…
    • 15. ONE HOPE Foundation: A Perfect Partnership for any corporation: The Mission of the ONE HOPE Foundation is to serve many great causes under the umbrella of one charitable brand by raising money and awareness. The ONE HOPE Foundation delivers greater results due to marketing and networking synergy between the multiple causes. Corporate Partners
    • 16. ONEHOPE Synergy:
      • Success of the ONE HOPE foundation promotes the success of the overall Brand, Products and Services
      • Success of the ONE HOPE Products and Services promotes the success of the Foundation and overall Brand
      • Success of the Overall ONEHOPE Brand promote the success of the Products and Services and the Foundation
    • 17. Planned Milestones with the Brand
      • Expand into our Napa reserve grade with the Mondavis - Year 2
      • Expand into other products in beverage industry - Year 2
      • Licensing to other premier companies - Year 2
      • 200,000 cases (wine) - Year 5
      • Valuation of $100MM for ONEHOPE Wine - Year 5
      • Millions of dollars donated - Year 5
      • Nationally recognized brand in stores- Year 5
      • Largest “Cause Brand” globally- Year 10
    • 18. Target Raise
      • $15 MM Pre-money valuation – 12MM shares
      • $20 MM Post-money valuation – 16MM shares
      • Raising $5 MM @ $1.25/share – 4MM shares
      • Investment is in ONEHOPE as a Lifestyle brand
      • (NOT just ONEHOPE Wine)
      • $500K already wired ; $1MM verbally committed
      • “ We give away half of our profits, but retail partners, our team and the consumers are at least two times as inspired about our brand; hence, we are growing at least two times as fast… We think this is a good cost-benefit”

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