Business  Overview
Cause  Building Blocks
Contents <ul><li>ONEHOPE Brand Overview   pgs 4-7 </li></ul><ul><li>Wine- Perfect Vehicle & Industry   pgs  8-9 </li></ul>...
Brand  Overview <ul><li>What is ONE HOPE ? </li></ul><ul><li>ONE HOPE is a global “ cause-brand ” built on the trending po...
Target   ONE HOPE Consumer <ul><li>Alpha-Female </li></ul><ul><li>Expendable income  (Household income $80,000) </li></ul>...
The  Effect of Cause Marketing <ul><ul><li>Nearly  75%  of the U.S. population, particularly women, prefer to do business ...
Success  with Causes <ul><ul><li>Successful Cause Marketing: </li></ul></ul><ul><ul><li>Successful Cause Products: </li></...
Health  of the Wine Industry <ul><li>California wines at our price point ($10-$15), show  greatest growth  in 2008/2009. <...
Founding  Team <ul><li>Brandon Hall  Kristen Senseman  Alyse Gome  Jake Kloberdanz  Tom Leahy  Tiffany Goodman  Sarah Gora...
Executive  Management- Wine <ul><li>Kirk Gaither :  Adv i sor and partner; Distribution </li></ul><ul><li>Past Director of...
The  Wine
Packaging  That Tells the Story <ul><li>Our Marketing campaign doubles as an Awareness campaign for our various causes </l...
In-Store  Display <ul><li>Relay the message and tell the story </li></ul>
One  is a  Big  Number ONEHOPE . One in Two Hundred People. ONEHOPE . One in Eight Women. ONEHOPE . One in One Hundred & F...
Wine  Partners <ul><li>Sonoma Wine Company </li></ul><ul><li>David Elliott, Winemaker </li></ul><ul><li>Folio Wine Company...
Distribution  Partners <ul><li>Young’s Market, California, Arizona </li></ul><ul><li>4th largest wine and spirits distribu...
Current  Retail Partners <ul><li>  National </li></ul><ul><li>Southwest Region </li></ul><ul><li>California </li></ul><ul>...
ONE HOPE Corporate Partnerships <ul><li>ONE HOPE and American Airlines were exclusive sponsors of the Medal of Honor fligh...
Offline  Marketing; No Cost (Print) <ul><li>People OK! Real Housewife’s of OC </li></ul><ul><li>Glamour FOX Business Bill ...
Offline  Marketing; No Cost <ul><li>PAST T.V. Radio Press </li></ul><ul><li>NBC </li></ul><ul><li>CBS </li></ul><ul><li>AB...
Offline  Marketing
Celebrities  Supporting  ONE HOPE
Online  Marketing <ul><li>Facebook.com  ONEHOPEwine.com   Twitter.com </li></ul>Fans: 10,482 Followers: 8,320
Planned  Milestones with the Brand <ul><li>10 Year Goal   </li></ul><ul><li>Largest “Cause Brand” globally </li></ul>2 Yea...
Target  Raise <ul><li>$5 MM dollars  at a  $15 MM  Pre-money evaluation  </li></ul><ul><li>$1.25/share (4MM shares open) <...
Thank  You
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A. investment presentation 4 1-10

  1. 1. Business Overview
  2. 2. Cause Building Blocks
  3. 3. Contents <ul><li>ONEHOPE Brand Overview pgs 4-7 </li></ul><ul><li>Wine- Perfect Vehicle & Industry pgs 8-9 </li></ul><ul><li>Management Team pgs 10-11 </li></ul><ul><li>Packaging and Messaging pgs 12-14 </li></ul><ul><li>Partners- Wine, Dist, Retail, Corp pgs 15-18 </li></ul><ul><li>Marketing- Offline & Online pgs 19-24 </li></ul><ul><li>Planned Milestones & Financing pgs 25-26 </li></ul>
  4. 4. Brand Overview <ul><li>What is ONE HOPE ? </li></ul><ul><li>ONE HOPE is a global “ cause-brand ” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle. </li></ul><ul><li>Mission of ONE HOPE: </li></ul><ul><li>ONE HOPE raise awareness and donates millions of dollars to worthy causes by donating 50% of profits from each product to different causes. </li></ul><ul><li>ONE HOPE Competitive Advantage: </li></ul><ul><li>ONE HOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives. </li></ul><ul><li>“ We do not build marketing campaigns around </li></ul><ul><li>causes, but rather, we’ve built our brand around </li></ul><ul><li>causes” </li></ul><ul><ul><li>- Jake Kloberdanz, CEO </li></ul></ul>
  5. 5. Target ONE HOPE Consumer <ul><li>Alpha-Female </li></ul><ul><li>Expendable income (Household income $80,000) </li></ul><ul><li>Young Professionals </li></ul><ul><li>Socially conscious people </li></ul><ul><li>People who wear brands as badges of who they are </li></ul>ONE HOPE Purchasers
  6. 6. The Effect of Cause Marketing <ul><ul><li>Nearly 75% of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.* </li></ul></ul>*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad **Fenton, CSR Newswire 11/17/2008 <ul><ul><li>90% of consumers will consider switching to another company if it's aligned with a cause.* </li></ul></ul>82% of consumers say they are not as price sensitive if they know there is a cause behind their purchase. <ul><ul><li>“ When you stand for something greater than just the bottom line… People Stand with you” </li></ul></ul>
  7. 7. Success with Causes <ul><ul><li>Successful Cause Marketing: </li></ul></ul><ul><ul><li>Successful Cause Products: </li></ul></ul><ul><ul><li>“ Our goal is to be the most scalable brand in the Cause related space” </li></ul></ul><ul><ul><li>“ ONE HOPE … Many Causes” </li></ul></ul>
  8. 8. Health of the Wine Industry <ul><li>California wines at our price point ($10-$15), show greatest growth in 2008/2009. </li></ul><ul><li>Recent Mergers and Acquisitions in the industry show great multiples (often times as high as 15-18X EBITDA) </li></ul><ul><li>196 million cases of wine produced in CA in 2008 (up 26% since 1990) </li></ul><ul><li>$18.5 Billon of retail wine in 2008 out of CA </li></ul><ul><li>CA wine makes up 95% of U.S. wine exported (up 359% since 1990) </li></ul><ul><li>People drink when times are good or bad… </li></ul>
  9. 9. Founding Team <ul><li>Brandon Hall Kristen Senseman Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty </li></ul>
  10. 10. Executive Management- Wine <ul><li>Kirk Gaither : Adv i sor and partner; Distribution </li></ul><ul><li>Past Director of Distribution Ketel One. Built them from under 20,000 cases sold to over 2MM by the time they were bought by Diageo in 2008 </li></ul><ul><li>Jim Riley : Advisor and partner; Marketing and PR </li></ul><ul><li>Past VP of Marketing and PR for Ketel One. Executed one of the best grassroots PR and Marketing campaigns in recent history building the Ketel One brand. </li></ul><ul><li>Darrin Maddux : V.P. of sales Northwest, Acct Exec-Costco </li></ul><ul><li>Past Manager of Northwest Sales for Ketel One. Past Chain Manager for Young’s Market Distributor in California. Grew NW sales 38% from 2005 to 2008 </li></ul><ul><li>Thomas Woodley : Director of Military Sales Internationally (commission only) </li></ul><ul><li>Past International Director of Military Sales for Nestle. Grew military business from 80MM to 225MM in 8 year. </li></ul><ul><li>Marc Scizak : Account Exec Safeway (commission only) </li></ul><ul><li>National account exec for Rockstar in Safeway </li></ul><ul><li>Paul Kowssari : “CTO” (CEO of Technology) </li></ul><ul><li>High honors degree in C.S. from Berkeley. INCREDIBLE EXPERIENCE social media platforms, custom software solutions (resume upon request) </li></ul><ul><li>Christine Peake : Publicist, Head of P.R, Networker </li></ul><ul><li>Owner of Peake PR. , Relationships with all major publications </li></ul>
  11. 11. The Wine
  12. 12. Packaging That Tells the Story <ul><li>Our Marketing campaign doubles as an Awareness campaign for our various causes </li></ul>
  13. 13. In-Store Display <ul><li>Relay the message and tell the story </li></ul>
  14. 14. One is a Big Number ONEHOPE . One in Two Hundred People. ONEHOPE . One in Eight Women. ONEHOPE . One in One Hundred & Fifty Children. ONEHOPE . One Tree Planted. ONEHOPE . One Nation.
  15. 15. Wine Partners <ul><li>Sonoma Wine Company </li></ul><ul><li>David Elliott, Winemaker </li></ul><ul><li>Folio Wine Company </li></ul><ul><li>Rob Mondavi Jr, Winemaker </li></ul>“ We know that people will try our product the first time because of the cause, but it’s the wine in the bottle that makes us a sustainable brand and brings them back to buy a case. “
  16. 16. Distribution Partners <ul><li>Young’s Market, California, Arizona </li></ul><ul><li>4th largest wine and spirits distributor in the United States. </li></ul><ul><li>Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc. </li></ul><ul><li>Columbia Distributing, Oregon </li></ul><ul><li>Portfolio built: R. Mondavi Napa, Sutter Home, Toasted Head, Rombauer, Wild Horse etc. </li></ul><ul><li>Young’s-Better Brands, Hawaii </li></ul><ul><li>Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc. </li></ul><ul><li>Admiralty, Washington </li></ul><ul><li>Portfolio built: Cakebread, Sutter Home, Toasted Head, Rombauer, Wild Horse etc. </li></ul><ul><li>Johnson Brothers and Affiliates, North Carolina </li></ul><ul><li>Portfolio built: All Gallo Brands </li></ul><ul><li>In negotiations with: </li></ul><ul><li>RNDC, Texas, Colorado and New Mexico </li></ul><ul><li>Second Largest wine and spirits distributor in the U.S. </li></ul><ul><li>Young’s Market, Utah, Montana, Alaska, Wyoming, Idaho </li></ul>
  17. 17. Current Retail Partners <ul><li> National </li></ul><ul><li>Southwest Region </li></ul><ul><li>California </li></ul><ul><li>California, Nevada, Arizona </li></ul><ul><li> Arizona </li></ul><ul><li> National (pending) </li></ul><ul><li> </li></ul>Hawaii California (in & out program) North Carolina North Carolina North Carolina Select Restaurants : Hotels Include :
  18. 18. ONE HOPE Corporate Partnerships <ul><li>ONE HOPE and American Airlines were exclusive sponsors of the Medal of Honor flight from New York to D.C. </li></ul>ONE HOPE C.E.O. Jake Kloberdanz with numerous Medal of Honor Recipients Delivered a case of wine to Obama All surviving medal of Honor recipients
  19. 19. Offline Marketing; No Cost (Print) <ul><li>People OK! Real Housewife’s of OC </li></ul><ul><li>Glamour FOX Business Bill Handel Show </li></ul><ul><li>TV Guide LA Direct Multiple Local TV/Radio Shows </li></ul><ul><li>Wine Enthusiast Business Week Entrepreneur </li></ul><ul><li>944 Riviera US </li></ul>
  20. 20. Offline Marketing; No Cost <ul><li>PAST T.V. Radio Press </li></ul><ul><li>NBC </li></ul><ul><li>CBS </li></ul><ul><li>ABC </li></ul><ul><li>Fox </li></ul><ul><li>Fox Business </li></ul><ul><li>Bill Handel Show </li></ul><ul><li>93.3 and 95.7 Radio plugs for 2 weeks </li></ul>Future T.V. Radio Press Ellen Show Oprah The Today Show Tyra Banks Show The Big Idea Daily Show Colbert Report
  21. 21. Offline Marketing
  22. 22. Celebrities Supporting ONE HOPE
  23. 23. Online Marketing <ul><li>Facebook.com ONEHOPEwine.com Twitter.com </li></ul>Fans: 10,482 Followers: 8,320
  24. 24. Planned Milestones with the Brand <ul><li>10 Year Goal </li></ul><ul><li>Largest “Cause Brand” globally </li></ul>2 Year Goals Expand into our Napa reserve grade with the Mondavis. Expand into other products in beverage industry (water,etc.) Expand into licensing the brand to other premier consumer products companies. Expand into other consumer products whose target consumer fits our brand. 5 Year Goals 200,000 cases. Valuation of $100MM for ONEHOPE Wine. Millions of dollars donated. Nationally recognized consumer product brand in stores.
  25. 25. Target Raise <ul><li>$5 MM dollars at a $15 MM Pre-money evaluation </li></ul><ul><li>$1.25/share (4MM shares open) </li></ul><ul><li>Investment is in ONEHOPE as a Lifestyle brand </li></ul><ul><li>Looking for ONE Major investor </li></ul><ul><li>3-4 Strategic Investors </li></ul>50% of profits towards wells in Third World countries “ We give away half of our profits, but if we are two times as profitable, we grow two times as fast, and our team and the consumers are two times as inspired about our brand we think it’s a good cost-benefit”
  26. 26. Thank You
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